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All Journal Jurnal Pustaka Dianmas Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Masyarakat Multidisiplin Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Noornissa Sarah Ginanjar
Universitas Linggabuana PGRI Sukabumi
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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BRAND EXPERIENCE DAN SOCIAL MEDIA MARKETING : KUNCI PEMBELIAN PRODUK KECANTIKAN SHOPEE Rizky Maulana; Eva Fathussya Adah; Noornissa Sarah Ginanjar
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 1 (2025): Maret
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the influence of Brand Experience and Social Media Marketing on purchasing decisions for beauty products among Shopee e-commerce users in Sukabumi. The research method used is quantitative with an associative approach. The sample consists of 96 respondents, determined using Cochran's formula. Data were collected through a questionnaire. Data analysis was conducted using multiple linear regression, t-test (partial), and F-test (simultaneous), with the assistance of SPSS. The results show that Brand Experience (X1) has a positive and significant partial effect on purchasing decisions (Y) for beauty products on Shopee in Sukabumi (t-value 5.386 > t-table 1.986; sig. 0.000 < 0.05). Social Media Marketing (X2) also has a positive and significant partial effect on purchasing decisions (t-value 5.234 > t-table 1.986; sig. 0.000 < 0.05). Simultaneously, Brand Experience and Social Media Marketing have a significant influence on purchasing decisions (F-value 604.194 > F-table 3.09; sig. 0.000 < 0.05). The Adjusted R Square value of 0.927 indicates that 92.7% of the variation in purchasing decisions can be explained by the two independent variables. In conclusion, Brand Experience and Social Media Marketing are significant key factors influencing purchasing decisions for beauty products on Shopee in Sukabumi.
PENGEMBANGAN KAPASITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN MANAJEMEN BERBASIS KOMUNITAS Agus Sobar; Eva Fathussya'adah; Noornissa Sarah Ginanjar
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 2 No. 1 (2026): Mei
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/harupat.v2i1.89

Abstract

Human resource (HR) development is a crucial pillar in driving the social and economic progress of society, particularly through participatory approaches at the local level. This article aims to describe the implementation and analyze the impact of a community service program titled “Human Resource Capacity Development through Community-Based Management Training”. The primary problem underlying this activity is the managerial limitations faced by micro-entrepreneurs, such as a low understanding of business planning, financial management, and marketing strategies. The implementation method utilized a participatory and need-based approach, conducted on January 24, 2026, for a community of MSME (Micro, Small, and Medium Enterprises) actors. The stages of the activity included preparation (needs identification), training implementation through interactive classes (lectures, discussions, case studies, and simulations), as well as evaluation and follow up. The results of the activity show a significant increase in participants' knowledge and practical skills, particularly in developing business plans, simple financial recording, and structured decision-making. Furthermore, this training successfully strengthened social capital in the form of cooperation and trust among community members. Despite constraints such as varying levels of participant understanding, this program proved to be an effective community empowerment model capable of enhancing the independence and competitiveness of HR at the local level.
PEMBERDAYAAN SISWA SMA PLUS AL-MANSHURIYAH SUKABUMI MELALUI PELATIHAN BUSINESS MODEL CANVAS UNTUK MENUMBUHKAN MINAT BERWIRAUSAHA Noornissa Sarah Ginanjar; Tuti Setiatin; Agus Sobar
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

Empowering the younger generation through entrepreneurship education is a strategic effort to foster independence and enhance the competitiveness of human resources. However, entrepreneurial interest among senior high school students remains relatively low due to limited understanding of business concepts and a lack of practical experience. This community service activity aimed to empower students of SMA Plus Al-Manshuriyah through Business Model Canvas (BMC) training as an effort to stimulate entrepreneurial interest. The activity was conducted in one day, on August 25, 2025, using participatory and applicative methods, which included stages of preparation, training, practice and mentoring, and evaluation. The results indicated an improvement in students’ understanding of entrepreneurship concepts and the nine elements of the Business Model Canvas. In addition, students demonstrated increased creativity, active participation, self-confidence, and interest in designing and developing business ideas independently. Therefore, Business Model Canvas training proved to be effective as a means of strengthening entrepreneurship education and empowering senior high school students.
Analisis Budaya Organisasi di Sunda Coffee and Space Thalita Jasmine Putri Irfan; Salsabila Khaerunisa; Rapi Padilah; Noornissa Sarah Ginanjar
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.2077

Abstract

Penelitian ini bertujuan menganalisis budaya organisasi pada Sunda Coffee and Space, sebuah usaha mikro, kecil, dan menengah (UMKM) di bidang food and beverage yang berlokasi di Kota Sukabumi. Budaya organisasi berperan penting dalam membentuk identitas usaha, mengarahkan perilaku karyawan, serta menjadi fondasi strategis yang membedakan suatu entitas bisnis dari pesaingnya sekaligus mendorong sumber daya manusia mencapai tujuan perusahaan secara efektif. Penelitian menggunakan pendekatan kualitatif deskriptif, sedangkan analisis jenis budaya organisasi dilakukan menggunakan Competing Values Framework (CVF) dari Cameron dan Quinn. Data dikumpulkan melalui observasi lapangan, wawancara mendalam terhadap satu informan kunci, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Sunda Coffee and Space dominan mengaktualisasikan Clan Culture, tercermin melalui lingkungan kerja berorientasi kekeluargaan, kepemimpinan yang demokratis dan partisipatif, tingginya loyalitas dan solidaritas, serta komunikasi dua arah yang terbuka dan informal. Ditemukan pula unsur Hierarchy Culture pada pembagian tugas, pelatihan karyawan baru, dan evaluasi kualitas pelayanan. Meskipun budaya klan meningkatkan loyalitas, dukungan emosional, dan kinerja operasional karyawan, pola komunikasi yang terlalu santai tanpa mekanisme rapat formal berpotensi menimbulkan miskomunikasi dan keterlambatan informasi penting. Penelitian ini menyimpulkan bahwa budaya organisasi berorientasi kekeluargaan menjadi faktor kunci pendorong kolaborasi dan komitmen kerja pada UMKM, namun tetap memerlukan penegakan standar kedisiplinan serta sistem komunikasi operasional yang lebih terstruktur agar keberlanjutan usaha terjaga secara optimal
Manajemen Softskills: Penguatan Kompetensi Analisis Data Penelitian Berbasis SPSS bagi Mahasiswa Manajemen Wawan Ruswandi; Angga Pramadista Sudrajat; Euis Lisnawati; Noornissa Sarah Ginanjar
Jurnal Pustaka Dianmas Vol 6, No 1 (2026)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v6i1.7498

Abstract

 The development of science and technology requires students to have the ability to process and analyze research data systematically, accurately, and using technology. However, the results of observations of students in the Management Study Program at Linggabuana University PGRI Sukabumi indicate that data analysis skills using SPSS still need improvement, especially in instrument testing, selection of analysis techniques, and interpretation of statistical output. This Community Service activity aims to improve students' competence, independence, and digital statistical literacy through SPSS-based training. The implementation method uses a participatory-educational approach through hands-on training, which includes needs observation, material preparation, direct practice training, data analysis assistance, and evaluation through pre-tests and post-tests. The activity was carried out on May 3 and 10, 2026, involving 150 students. The evaluation results showed an increase in participant competence, with an average achievement of 83.4% in the good category, especially in aspects of presentation of analysis results, validity and reliability tests, and use of SPSS. In addition, there was an increase in the ability to interpret output and independence in research data analysis. This activity has proven effective in enhancing data analysis skills and supporting the improvement of students' research proposals and theses in a more systematic and data-driven manner.
Co-Authors Angga Pramadista Sudrajat Euis Lisnawati Eva Fathussya Adah Eva Fathussya'adah Rapi Padilah Rizky Maulana Salsabila Khaerunisa Sobar, Agus Thalita Jasmine Putri Irfan Tuti Setiatin Wawan Ruswandi