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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Edunomika (JIE) Jurnal Tekinkom (Teknik Informasi dan Komputer) Journal of Public Representative and Society Provision PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Canon, Lidya Djuwita Pratiwi
Akademi Bisnis Dan Keuangan Primaniyarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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HUBUNGAN ANTARA PRESTASI KERJA PEGAWAI, ELASTISITAS KERJA DAN KEPUASAN KERJA (STUDI PADA DINAS PERKEBUNAN PROVINSI SULAWESI UTARA) Canon, Lidya Djuwita Pratiwi; Lengkong, Victor P.K; Taroreh, Rita N
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL 5 NO 2 (2017) HAL 1653
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.919 KB) | DOI: 10.35794/emba.v5i2.16370

Abstract

Abstrak: Setiap organisasi mempunyai sasaran, baik untuk jangka pendek, menengah maupun jangka panjang. Sasaran-sasaran ini dirumuskan dalam bentuk visi, misi, dan tujuan yang kesemuanya dirancang untuk kepentingan kemajuan organisasi tersebut. Di dalam dunia kerja sendiri, prestasi kerja sangatlah di perhitungkan, hal ini di dasarkan dengan adanya penilaian kinerja yang berlaku di masing-masing kantor. Hingga dalam hal ini apabila prestasi kerja seorang pegawai/karyawan baik otomatis akan berpengaruh juga dalam kinerja. Tujuan dari penelitian ini Untuk mengetahui hubungan antara prestasi kerja pegawai, elastisitas kerja dan kepuasan kerja di dalam Kantor Dinas Provinsi Sulawesi Utara. Metode yang digunakan adalah analisis Chi-Square. Sampel yang digunakan sebanyak 23 pegawai dengan metode purposive sampling. Hasil dari penelitian ini menunjukkan bahwa prestasi kerja dan elastisitas kerja tidak memiliki hubungan dengan kepuasan kerja. Prestasi kerja tidak memiliki hubungan yang berpengaruh positif dan signifikan terhadap kepuasan kerja. Elastisitas kerja tidak memiliki hubungan terhadap kepuasan kerja.Kata Kunci : Prestasi Kerja, Elastisitas Kerja, Kepuasan Kerja.
PENGEMBANGAN SISTEM INFORMASI PENGARSIPAN KINERJA DOSEN ABK PRIMANIYARTA DENGAN METODE SDLC Setlight, Durand Fernandito Freddy; Supriyanto, Supriyanto; Canon, Lidya Juwita Pratiwi
Jurnal Teknik Informasi dan Komputer (Tekinkom) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v8i1.2330

Abstract

The management and archiving of lecturer performance data are crucial for accountability, professional development, and meeting higher education accreditation standards. In many universities, like ABK Primaniyarta, the collection and archiving of performance evidence (e.g., teaching, research, and community service reports) are often done manually. One of the key needs for ABK Primaniyarta is an archiving information system or e-repository. Therefore, this research focuses on the design and development of a lecturer performance archiving system based on the Software Development Life Cycle (SDLC) using the Waterfall model, which includes requirements analysis, design, implementation, testing, and maintenance. In this application, document input will be performed by lecturers acting as administrators/users. The main objective of this application is to facilitate lecturers in submitting their performance data to each other and to ensure it can be properly archived. Data collection techniques involved interviews with lecturers and observations of the existing document reporting and archiving system at ABK Primaniyarta. The outcome of this research is an official web-based information system for archiving and reporting lecturer performance at ABK Primaniyarta, eliminating the need for Email & Google Drive.
Optimalisasi Potensi dan Strategi Peningkatan Daya Saing Ekonomi Kreatif Berbasis UMKM di Sunbae Kawasan Megamas Kota Manado Lidya Djuwita Pratiwi Canon; Injilia W. G. Wua; Durand F. F. Setlight
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.977

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi, menganalisis strategi pemasaran yang diterapkan, serta merumuskan strategi peningkatan daya saing bagi Usaha Mikro, Kecil, dan Menengah (UMKM) ekonomi kreatif di kawasan kuliner Sunbae, Megamas Kota Manado. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan pelaku UMKM, observasi partisipatif, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa UMKM di Sunbae memiliki potensi signifikan dalam inovasi produk dan keunikan cita rasa, didukung oleh lokasi yang strategis. Strategi pemasaran dominan yang diterapkan adalah pemasaran digital melalui media sosial, yang dianggap paling efektif dalam menjangkau konsumen. Namun, UMKM menghadapi tantangan besar berupa persaingan ketat dan fluktuasi harga bahan baku. Untuk mengoptimalkan potensi dan meningkatkan daya saing, direkomendasikan strategi yang meliputi: penguatan branding dan diferensiasi produk, optimalisasi pemasaran digital lanjutan, peningkatan experiential marketing dan layanan pelanggan, serta mendorong kolaborasi antar-UMKM untuk menciptakan daya tarik kolektif kawasan. Penelitian ini menyimpulkan bahwa implementasi strategi yang terintegrasi dan kolaboratif akan sangat krusial dalam memperkuat posisi UMKM di Sunbae sebagai sentra ekonomi kreatif yang unggul dan berkelanjutan di Manado.
Strategi Manajemen dalam Pengembangan Kapasitas Sumber Daya Manusia : Studi Kasus pada Lembaga Bimbingan Belajar Brilliant Brain Indonesia : Indonesia Injilia Wulan Gratia Wua; Lidya Djuwita Pratiwi Canon; Meyliza Herawati Dalughu
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1042

Abstract

Pengembangan kapasitas sumber daya manusia (SDM) merupakan esensi vital bagi keberlanjutan lembaga bimbingan belajar di tengah dinamika persaingan industri dan tuntutan kualitas pendidikan. Artikel ini bertujuan menganalisis strategi manajemen pengembangan kapasitas SDM di Lembaga Bimbingan Belajar Brilliant Brain Indonesia. Menggunakan metode kualitatif dengan studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi dari informan kunci. Hasil penelitian menunjukkan bahwa Brilliant Brain Indonesia menerapkan rekrutmen berbasis kompetensi dan sistem evaluasi kinerja yang komprehensif. Meskipun program pelatihan formal terhambat kendala waktu, lembaga ini mengoptimalkan mentoring, coaching, dan sosialisasi kurikulum daring sebagai alternatif efektif. Budaya perusahaan yang menjunjung tinggi kekeluargaan dan lingkungan kerja yang suportif dan kolaboratif turut menjadi pilar penting. Temuan ini berkontribusi pada literatur manajemen SDM di sektor pendidikan non-formal, menyoroti pentingnya adaptasi strategi pengembangan kapasitas dalam menghadapi keterbatasan operasional. Disimpulkan bahwa strategi adaptif dan terintegrasi sangat krusial untuk menjaga kualitas SDM. Penelitian selanjutnya disarankan untuk melakukan studi komparatif dan kuantitatif.
Identifying the Loyalty of Generation Z K-Pop Fans by Utilizing Regional Creative Economy Talents to Support Regional Culture Canon, Lidya Djuwita Pratiwi; Wua, Injilia Wulan Gratia
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.785

Abstract

The K-Pop phenomenon as part of global popular culture has influenced the lifestyle of Generation Z in Indonesia, especially in aspects of media consumption, community participation, and consumer behavior towards Korean-themed products. This study aims to identify the loyalty of Generation Z K-Pop fans and explore the potential for utilizing regional creative economy talents to support local cultural promotion. The research method used a mixed methods approach with a quantitative survey of 100 Generation Z respondents and qualitative analysis through interviews, observations, and Focus Group Discussions (FGDs). Quantitative data were analyzed using multiple linear regression, while qualitative data were analyzed using NVivo software. The results show that K-Pop fan loyalty and regional creative economy talents have a significant influence, both simultaneously and partially, on regional culture. Thematic analysis shows that K-Pop fandom can be an entry point for introducing local creative products and making regional culture more relevant among the younger generation. Thus, this study concludes that Generation Z K-Pop fan loyalty can be utilized as an innovative and sustainable collaborative strategy in supporting regional cultural promotion by strengthening local creative economy talents.
PERILAKU PEMBELIAN NASABAH PADA APLIKASI PEGADAIAN DIGITAL PERAN MODERASI LITERASI DIGITAL DAN BRAND TRUST Sherly Ernawaty Susanto; Inijilia Wulan Gratia; Lidya Djuwita Pratiwi Canon
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19727

Abstract

The rapid growth of digital financial services in Indonesia has accelerated the adoption of digital pawn platforms, including the Pegadaian Digital application. This study examines the influence of perceived ease of use, perceived usefulness, perceived risk, and security on customer purchasing decisions, with digital literacy and brand trust as moderating variables. Employing a quantitative explanatory research design, data were collected from 200 respondents via purposive sampling and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results confirm that perceived ease of use (β=0.287; p=0.000), perceived usefulness (β=0.314; p=0.000), and security (β=0.241; p=0.000) positively and significantly influence purchasing decisions, while perceived risk exerts a significant negative effect (β=–0.198; p=0.001). Moreover, brand trust significantly moderates the negative effect of perceived risk on purchasing decisions (β=0.183; p=0.001), and digital literacy strengthens the positive effect of perceived ease of use on purchasing decisions (β=0.214; p=0.000). The model demonstrates substantial predictive power, explaining 67.3% of the variance in purchasing decisions (R²=0.673). These findings contribute to the advancement of digital consumer behavior theory in the financial technology sector and offer practical recommendations for Pegadaian to enhance its digital service quality and user-centric strategy
Strategi Digital Marketing dan Customer Engagement Dalam Meningkatkan Kinerja UMKM Kuliner Di Kota Manado Lidya Djuwita Pratiwi Canon; Injilia Wulan Gratia Wua; Sherly Ernawaty Susanto
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19756

Abstract

This study aims to analyze the effect of digital marketing strategies and customer engagement on the business performance of culinary MSMEs (Micro, Small, and Medium Enterprises) in Manado City. The rapid growth of digital technology has transformed the way small businesses promote their products and interact with customers. Using a quantitative approach with survey methods, data were collected from 120 culinary MSME owners in Manado City through purposive sampling. Multiple linear regression analysis was employed to test the research hypotheses. The results show that digital marketing strategy has a significant positive effect on MSME business performance (β = 0.412, t = 5.214, p < 0.05), and customer engagement also has a significant positive effect on MSME business performance (β = 0.387, t = 4.893, p < 0.05). Simultaneously, both variables explain 68.3% of the variance in MSME performance (R² = 0.683). This study contributes novelty by integrating the Digital Marketing Mix framework with the Customer Engagement theory in the context of culinary MSMEs in Eastern Indonesia, specifically Manado City, which has not been extensively studied in prior literature.
MODEL PREFERENSI WORK FROM ANYWHERE PADA GENERASI Z DAN DAMPAKNYA TERHADAP PERILAKU KERJA SERTA STRATEGI MSDM Injilia Wulan Gratia Wua; Sherly Ernawaty Susanto; Lidya Djuwita Pratiwi Canon
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19807

Abstract

This study examines the Work From Anywhere (WFA) preference model among Generation Z workers in Manado City and its impact on work behavior and Human Resource Management (HRM) strategies. Using a quantitative approach with a survey method, data were collected from 120 respondents who are Generation Z members at public sector institutions including BKN, Bawaslu, and KPU in Manado City, with WFA experience ranging from six months to one year. The research instrument consisted of a Likert-scale questionnaire measuring four constructs: WFA preference, work behavior, HRM strategy, and job satisfaction. Data analysis employed multiple linear regression and Structural Equation Modeling (SEM) using SPSS 26 and AMOS 24. Results indicate that WFA preference significantly and positively influences work behavior (β = 0.462; p < 0.05) and HRM strategies (β = 0.384; p < 0.05). Flexibility and digital connectivity emerged as the dominant dimensions of WFA preference among Generation Z. Moreover, organizations that adopted adaptive HRM strategies reported higher levels of employee engagement and productivity. The study concludes that WFA represents a transformative working model for Generation Z that necessitates structural adjustments in HRM practices, including talent management, performance evaluation, and digital well-being policies. Keywords : Work From Anywhere, Generation Z, Perilaku Kerja, Strategi MSDM, Kepuasan Kerja
Mitigasi Green Skepticism pada Konsumen Kopi Spesialti di Manado: Peran Multidimensi Transparansi Rantai Pasok dengan Mediasi Perceived Brand Authenticity Fitayantri Tamau; Injilia Wulan Gratia Wua; Lidya Djuwita Pratiwi Canon
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19200

Abstract

Abstract This study aims to investigate the mitigation mechanism of Green Skepticism among specialty coffee consumers in Manado City by positioning supply chain transparency as a multidimensional variable mediated by Perceived Brand Authenticity. The research method used is quantitative explanatory with a survey technique. Data were collected from 150 respondents selected using purposive sampling with the criteria of active consumers of specialty coffee in Manado. Data analysis was performed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) approach. The results showed that supply chain transparency directly had no significant effect on reducing skepticism. However, transparency has a significant positive effect on perceived brand authenticity. The main finding of this study confirms the role of full mediation of brand authenticity; transparency is only effective in reducing skepticism if it successfully builds a perception of authenticity first. Practical implications suggest coffee business owners use storytelling in presenting transparency data to build emotional trust.
PERAN LINGKUNGAN KERJA FISIK DALAM MENDORONG KINERJA KARYAWAN: STUDI KUALITATIF PADA BRILLIANT BRAIN INDONESIA MENGGUNAKAN TOOL FOR OBSERVING WORKSITE ENVIRONMENTS (TOWE) Injilia Wulan Gratia Wua; Fitayantri Tamau; Lidya Djuwita Pratiwi Canon
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19400

Abstract

This study aimed to examine the role of the physical work environment in enhancing tutor performance at Brilliant Brain Indonesia. A descriptive qualitative approach was employed, using in-depth interviews and observations based on the Tool for Observing Worksite Environments (TOWE). The participants consisted of seven tutors from four branches of Brilliant Brain Indonesia. Data were analyzed through data reduction, data display, and conclusion drawing. The findings indicated that most tutors perceived the physical work environment as generally comfortable and supportive of teaching performance. However, several limitations were identified, including physical fatigue caused by non-ergonomic furniture, suboptimal temperature and lighting conditions in certain situations, the absence of safety equipment and informational posters, and the lack of meeting rooms across all branches. These findings suggested a gap between tutors’ subjective perceptions and the objective conditions of the physical work environment. This study was limited by the small number of participants and its focus on a single organization. Nevertheless, this research contributed original value by integrating qualitative interviews with the TOWE instrument to provide a contextual and comprehensive understanding of the role of the physical work environment in supporting tutor performance. Keywords : work environment, physical environment, employee performance, qualitative study, TOWE
Co-Authors Durand F. F. Setlight Fernandito, Durand Inijilia Wulan Gratia Injilia W. G. Wua Injilia Wulan Gratia Wua Injilia Wulan Gratia Wua, Injilia Wulan Gratia Meyliza Herawati Dalughu Sherly Ernawaty Susanto Sherly Ernawaty Susanto Supriyanto Tamau, Fitayantri Taroreh, Rita N Victor P.K Lengkong