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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Edunomika (JIE) Jurnal Tekinkom (Teknik Informasi dan Komputer) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Journal of Public Representative and Society Provision PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Canon, Lidya Djuwita Pratiwi
Akademi Bisnis Dan Keuangan Primaniyarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI KEWIRAUSAHAAN KEDAI KOPI DI KOTA MANADO DALAM MEMBANGUN LOYALITAS PELANGGAN : STUDI KUALITATIF PADA PENGALAMAN PELANGGAN Lidya Djuwita Pratiwi Canon; Injilia Wulan Gratia Wua; Fitayantri Tamau
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19422

Abstract

This study examines how coffee shop entrepreneurs in Manado build customer loyalty through entrepreneurial strategies reflected in customer experience. Using a qualitative multiple-case study design, data were collected from selected local coffee shops in Manado through semi-structured interviews with owners/managers, key staff, and loyal customers, complemented by on-site observations and document reviews (menus, promotions, social media content, and online reviews). The analysis employed thematic coding to identify recurring patterns linking entrepreneurial decisions—such as product and service innovation, atmosphere-based differentiation, pricing and bundling, digital marketing practices, and community engagement—to key dimensions of customer experience (product consistency, service interaction, comfort, perceived value, and social ambience). The findings indicate that loyalty is primarily strengthened when value propositions are consistently delivered across daily operations, supported by responsive service and credible digital presence. Community-based activities and collaborations further enhance emotional attachment and word-of-mouth, while operational inconsistency and overreliance on key personnel weaken repeat visits. This research contributes to entrepreneurship and service management literature by contextualizing loyalty formation in an urban local-coffee-shop setting and offers practical insights for small business owners to design experience-driven strategies that sustain repeat patronage.
Optimalisasi Pemasaran Digital UMKM Pedesaan melalui Penguatan Kompetensi AI Generatif bagi Pemuda: Sebuah Pendekatan Participatory Action Research Francisca Anggun Therok; Lidya Djuwita Pratiwi Canon; Fitayantri Tamau; Injilia Wulan Gratia Wua; Durand Fernandito Freddy Setlight
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/c6jxas54

Abstract

  This community service program was carried out to improve generative artificial intelligence literacy and digital marketing skills among the youth of Talawaan Atas Village so that they are able to produce their own promotional materials for local micro, small, and medium enterprises (MSMEs). The program was urgently needed because village youth already access social media every day but have not been able to turn that habit into something of economic value, while local MSMEs still rely on word-of-mouth selling and own no promotional material worth posting on social media. The expected benefit is the availability of local human resources capable of creating promotional content without paying for design services. The method used was participatory action research, arranged as lectures, demonstrations, group practice, and mentoring, with pre-test and post-test instruments for evaluation. The activity took place on 15 May 2026 in Talawaan Atas Village, Talawaan District, North Minahasa Regency, North Sulawesi. Twenty-five participants took part, consisting of junior and senior high school students living around the village, members of the village youth organisation (karang taruna), and local food MSME owners, facilitated by a team of lecturers and students from the organising institution. The evaluation shows that the average participant score rose from 29.7% to 81.4%, an increase of 51.7 points. In practical terms, the partners obtained ready-to-use Instagram content designs, a digital menu, and an interactive web page for the MSME Goroho Snack House. In theoretical terms, the finding strengthens the argument that AI literacy can be built through short, practice-based training in communities with no technical background, and it adds generative AI as a new instrument in the study of rural digital economic empowerment.
Co-Authors Durand F. F. Setlight Durand Fernandito Freddy Setlight Fernandito, Durand Inijilia Wulan Gratia Injilia W. G. Wua Injilia Wulan Gratia Wua Injilia Wulan Gratia Wua, Injilia Wulan Gratia Meyliza Herawati Dalughu Sherly Ernawaty Susanto Sherly Ernawaty Susanto Supriyanto Tamau, Fitayantri Taroreh, Rita N Therok, Francisca A. Victor P.K Lengkong