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Muhammad Akmal
Universitas Lambung Mangkurat
Education Languange, Linguistic, Communication & Media Other

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Manajemen dan Administrasi Tenaga Pendidik di Man 3 Banjarmasin Daris Septiawan; Muhammad Abdurrahman; Muhammad Akmal; Suhaimi
Jurnal Administrasi Pendidikan (JAP) Vol. 1 No. 2 (2026): Januari-Maret
Publisher : Jurnal Administrasi Pendidikan (JAP)

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Manajemen dan administrasi staf pengajar sangat penting untuk menjaga kualitas pendidikan dan profesionalisme guru di madrasah. Penelitian ini membahas isu-isu inti seperti perencanaan staf strategis, rekrutmen, pengembangan profesional, dan adaptasi terhadap kebijakan pendidikan yang berkembang dan administrasi digital. Tujuannya adalah untuk menyelidiki implementasi manajemen dan administrasi staf pengajar di MAN 3 Banjarmasin, dengan menekankan sepuluh aspek kunci: perencanaan, rekrutmen, penempatan, pengembangan, penilaian kinerja, kesejahteraan, disiplin, evaluasi, administrasi personalia, dan hubungan/komunikasi internal. Dengan mengadopsi pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan tiga responden: satu asisten Wakil Kepala Sekolah dan dua guru. Analisis dilakukan dalam tiga tahap: reduksi data, penyajian data, dan penarikan kesimpulan. Hasil menunjukkan pelaksanaan sistematis yang selaras dengan peraturan. Perencanaan disesuaikan dengan kebutuhan kurikulum dan kualifikasi guru; pengembangan profesional mencakup pelatihan, lokakarya, dan supervisi. Administrasi personalia didigitalisasi menggunakan SIMPEG, meskipun guru senior mengalami kesulitan adaptasi. Singkatnya, manajemen yang efektif bergantung pada kolaborasi antara madrasah dan guru, yang didukung oleh penyediaan kesejahteraan, pengembangan berkelanjutan, dan komunikasi internal untuk meningkatkan kinerja dan profesionalisme dalam pendidikan kontemporer.
PEMASARAN DIGITAL DAN ATMOSFER VISUAL INSTAGRAM: ANALISIS PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER Fitriyadi; Muhammad Akmal; Setio Utomo; Irwansyah; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

In the increasingly competitive digital landscape, social media has emerged as a strategic platform for shaping consumer purchasing decisions, particularly within the local culinary sector. This study aims to examine the influence of Instagram-based social media marketing and digital visual atmosphere on consumer purchase decisions at Younki’s Pizza & Mocktails in Banjarmasin. Employing a concurrent triangulation mixed methods design, quantitative data were obtained through structured questionnaires distributed to selected consumers, while qualitative data were collected via in-depth interviews and content analysis of the business’s Instagram presence. The findings indicate that both social media marketing and the visual atmosphere exert a significant influence on consumer purchasing decisions, both individually and collectively. Notably, the digital visual atmosphere emerged as the more dominant factor in shaping consumer perceptions and experiences. The qualitative insights further support this, highlighting that visual elements—such as food presentation, interior design as depicted on social media, content authenticity, and the overall digital ambiance—play a crucial role in fostering emotional engagement and purchase intent. This study contributes theoretically by integrating digital marketing strategies and atmospheric perception into the broader framework of consumer behavior. From a practical perspective, it offers valuable implications for local culinary entrepreneurs in crafting more effective, experience-driven digital marketing approaches. The integrative application of both quantitative and qualitative methodologies facilitates a more holistic understanding of the complex dynamics that underlie consumer decision-making in the contemporary social media marketing environment.
Co-Authors Daris Septiawan Devi Rusvitawati Fitriyadi Irwansyah Muhammad Abdurrahman Setio Utomo Suhaimi