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PELATIHAN PENGEMBANGAN USAHA DAN OPTIMALISASI KREATIVITAS DI MEDIA SOSIAL BAGI WIRA USAHA MUDA DI KOTA BANJARMASIN Setio Utomo; Noor Hidayati; Humaidi Humaidi; Rizki Muslim Hidayat; Nurul Hidayah
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 8, No 1 (2022): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v8i1.7955

Salah satu sektor yang menunjang perekonomian di indonesia berasal dari sektor UMKM, hal ini pun juga berdampak pada wilayah Kalimantan Selatan Khususnya Kota Banjarmasin karena melalui sektor inilah semua aspek berkaitan dengan pola kehidupan manusia yang bersumber, mulai dari sektor konsumsi, pangan, fashion, fotografer serta kebutuhan yang diperlukan oleh masyarakat. Permasalahan secara umum yang sedang dihadapi wirausaha muda di kota Banjarmasin tersebut diantaranya adalah apa yang harus dilakukan bagi anak muda yang ingin memulai bisnisnya, permasalahan pasar atau pemasarannya, meliputi keterbatasan pasar, distribusi maupun luas pasar yang dituju, permasalahan iklim usaha dan pengembangan usaha, permasalahan standarisasi meliputi standard produksi hingga pelayanan, masih rendahnya pemanfaatan media sosial, dan serta kurang optimalnya sisi kreativitas pemanfaatan media sosial. Tujuan dari kegiatan ini untuk memberikan pengetahuan kepada masyarakat dan organisasi bisnis khususnya kepada wirausaha muda pelaku UMKM Kota Banjarmasin tentang bagaimana mengembangankan usaha dan mengoptimalisasikan sisi kreativitas mereka dalam memanfaatkan media sosial. Tahapan dalam pelaksanaan kegiatan: (1) pembekalan daring, (2) Ramah Tamah & Focus Group discussion (FGD), dan (3) Kegiatan Kunjungan. Hasil pelasaksanaan kegiatan ini yang diprogram secara konsepsi dengan menargetkan sasaran wirausaha muda selaku pemilik UMKM yang dilihat dari sisi pengolahan bahan baku hingga ke bahan jadi, dengan menyesuaikan antara basis keilmuan dengan realitas lapangan adalah merupakan hal yang dinilai sangat baik untuk selalu dipertahankan dan ditingkatkan.Kata Kunci: Pengembangan Usaha, Optimalisasi Kreativitas, Media Sosial, UMKM.

Pengaruh Direct Marketing, Store Atmosphere, dan Locatioan terhadap Kepuasan Pelanggan Monica Banjarsari; Setio Utomo
JURNAL BISNIS DAN PEMBANGUNAN Vol. 15 No. 1 (2026): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1515i1.126

The purpose of this study is to examine and analyze the influence of direct marketing on customer satisfaction at Cinnamon Coffee and Eatery Banjarbaru, to analyze the influence of store atmosphere on customer satisfaction, to analyze the influence of location on customer satisfaction, and to analyze the simultaneous influence of direct marketing, store atmosphere, and location on customer satisfaction at Cinnamon Coffee and Eatery Banjarbaru. This study employs a quantitative research method using multiple linear regression analysis. Data were collected through the distribution of questionnaires. The population in this study consists of customers who visited Cinnamon Coffee and Eatery Banjarbaru, with a sample of 100 respondents selected using purposive sampling technique. The results show that direct marketing and store atmosphere have a positive and significant influence on customer satisfaction at Cinnamon Coffee and Eatery Banjarbaru. On the other hand, location has a negative and insignificant influence on customer satisfaction. However, simultaneously or partially, all three variables direct marketing, store atmosphere, and location are proven to have a significant effect on customer satisfaction

PENGARUH TESTIMONI, ENDORSEMENT DAN TAMPILAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS PADA MEDIA SOSIAL INSTAGRAM DI KOTA BANJARMASIN Hernando Rekyantiosani; Setio Utomo; Noor Hidayati; Maryono
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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This study aims to examine the partial and simultaneous effect of Testimonials, Endorsements and Product Displays on Purchase Decisions by Consumers of Compass Shoes in Banjarmasin City. The research approach used is a quantitative approach, the sample taken is 75 respondents with purposive sampling technique, data collection using questionnaires, while the results of data analysis using multiple linear regression. The results of this study prove that Testimonials (X1) have a partially significant effect on Purchase Decisions with a large influence of 0.261 or 26.1%, Endorsements (X2) have a partially significant effect on Purchase Decisions 0.383 or 38.3% and Product Display (X3) has a significant effect. partially to the Purchase Decision 0.112 or 11.2%. Testimonials, Endorsements and Product Displays simultaneously have a significant effect on Purchase Decisions with a large effect of 0.756 or 75.6%.

PENGARUH HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA SOCIAL E-COMMERCE TIK TOK DI KOTA BANJARMASIN Honey Ike A’isyah; Noor Hidayati; Nurul Wahyuni; Setio Utomo
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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This ponder points to decide and test mostly and at the same time the impact of Cost and Customer Believe on Item Buy Choices on Social E-Commerce Tik Tok in Banjarmasin City. This inquire about may be a quantitative inquire about, this investigate plan is acquainted. Examining in this think about utilized a purposive examining strategy, in arrange to get 140 respondents who were utilized as inquire about tests utilizing the Ferdinand equation with a least number of tests of 110. The information utilized was taken from a survey. Information investigation utilizing numerous direct relapse investigation. The comes about appeared that (1) the sig X1 esteem was 0.000 <0.05, so there was a fractional noteworthy impact on Cost on Item Acquiring Choices on Social E-Commerce Tik Tok in Banjarmasin City, (2) sig X2 value was 0.000 <0, 05, at that point there's a fractional noteworthy impact on Buyer Trust on Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin, (3) the sig esteem on the synchronous test is 0.000 <0.05, at that point there's a simultaneous significant impact on Cost and Customer Believe Against Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin.

PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN WARDAH MARKETPLACE SHOPEE DI KOTA BANJARMASIN Radhyna Emalia Febriyani; Novia Nour Halisa; Setio Utomo; Irwansyah
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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This study uses a quantitative methodology. The location of the research is in the city of Banjarmasin. A sample of 110 respondents who had purchased decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin with data collection using questionnaires and data analysis using multiple linear regression analysis. The results of this research show that online customer reviews have a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Then, online customer rating has a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Also, online customer reviews and online customer ratings simultaneously have a significant influence on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin.

PEMASARAN DIGITAL DAN ATMOSFER VISUAL INSTAGRAM: ANALISIS PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER Fitriyadi; Muhammad Akmal; Setio Utomo; Irwansyah; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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In the increasingly competitive digital landscape, social media has emerged as a strategic platform for shaping consumer purchasing decisions, particularly within the local culinary sector. This study aims to examine the influence of Instagram-based social media marketing and digital visual atmosphere on consumer purchase decisions at Younki’s Pizza & Mocktails in Banjarmasin. Employing a concurrent triangulation mixed methods design, quantitative data were obtained through structured questionnaires distributed to selected consumers, while qualitative data were collected via in-depth interviews and content analysis of the business’s Instagram presence. The findings indicate that both social media marketing and the visual atmosphere exert a significant influence on consumer purchasing decisions, both individually and collectively. Notably, the digital visual atmosphere emerged as the more dominant factor in shaping consumer perceptions and experiences. The qualitative insights further support this, highlighting that visual elements—such as food presentation, interior design as depicted on social media, content authenticity, and the overall digital ambiance—play a crucial role in fostering emotional engagement and purchase intent. This study contributes theoretically by integrating digital marketing strategies and atmospheric perception into the broader framework of consumer behavior. From a practical perspective, it offers valuable implications for local culinary entrepreneurs in crafting more effective, experience-driven digital marketing approaches. The integrative application of both quantitative and qualitative methodologies facilitates a more holistic understanding of the complex dynamics that underlie consumer decision-making in the contemporary social media marketing environment.

PENGARUH WORK LIFE BALANCE DAN PENGEMBANGAN KARIR TERHADAP LOYALITAS PEGAWAI PADA POLITEKNIK BATULICIN Salsabila Rihhadatul 'Aisy; Taharuddin; Setio utomo; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Salsabila Rihhadatul ‘Aisy. 2210412320007. (2026). The Effect of Work Life Balance and Career Development on Employee Loyalty at Politeknik Batulicin. Under the guidance of: Taharuddin. This research aims to determine the effect of Work Life Balance and career development on employee loyalty. The sample in this study consists of all employees at Politeknik Batulicin, The sampling technique used is saturated sampling (census sampling), in which all members of the population are included as respondents. The data collection method employed was a questionnaire, and the data analysis technique used was multiple linear regression. The results indicate that Work Life Balance and career development simultaneously have a significant effect on employee loyalty. Partially, Work Life Balance does not have a significant effect on employee loyalty, while career development has a significant effect on employee loyalty

Pengaruh Return On Equity (ROE) dan Earning Per Share (EPS) Terhadap Harga Saham Pada Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024 Latifah; Noor Hidayati; Setio Utomo; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Latifah, 2210412120015, 2026. Pengaruh Return On Equity (ROE) dan Earning Per Share (EPS) Terhadap Harga Saham pada Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024. Di bawah bimbingan: Noor Hidayati. Fluktuasi harga saham sektor properti dan real estate papan utama menunjukkan adanya ketidakstabilan kinerja pasar yang dipengaruhi oleh faktor internal, seperti Return On Equity (ROE) dan Earning Per Share (EPS). Oleh karena itu, penelitian ini bertujuan untuk mengetahui dan menguji pengaruh signifikan secara parsial maupun simultan Return On Equity (ROE) dan Earning Per Share (EPS) terhadap Harga Saham pada perusahaan Properti dan Real Estate Papan Utama yang terdaftar di Bursa Efek Indonesia tahun 2020-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling purposive sampling sehingga diperoleh besar sampel sebanyak 50 yang diperoleh dari laporan keuangan tahunan 10 perusahaan Properti dan Real Estate Papan Utama yang terdaftar di Bursa Efek Indoneisa dikalikan dengan tahun pengamatan sebesar 5 tahun (2020-2024). Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Return On Equity (ROE) berpengaruh signifikan secara parsial terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024. Earning Per Share (EPS) berpengaruh signifikan secara parsial terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024. Return On Equity (ROE) Earning Per Share (EPS) berpengaruh signifikan secara simultan terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024.

PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KOTA BANJARMASIN Muhammad Arif Firdaus; Fitriyadi; Novia Nour Halisa; Setio Utomo
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.99

Muhammad Arif Firdaus, 2110412310072, 2025. The Influence of Brand Image and Brand Trust on Purchase Decisions on the Shopee Marketplace in Banjarmasin, under the supervision of Fitriyadi. This study was conducted to identify and examine the partial and simultaneous effects of Brand Image and Brand Trust variables on purchase decisions on the Shopee marketplace in Banjarmasin. This research employed a quantitative approach, with the research location in Banjarmasin. A sample of 100 respondents who had previously purchased products on the Shopee marketplace was randomly selected using the accidental sampling technique. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics Version 26. The results of this study indicate that Brand Image has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Brand Trust also has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Furthermore, Brand Image and Brand Trust simultaneously have a significant effect on purchase decisions on the Shopee marketplace in Banjarmasin.

PENGARUH GAYA HIDUP DAN LITERASI KEUANGAN DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN SHOPEE PAYLATER PADA GENERASI Z DI KOTA BANJARMASIN Nur Lathifah; Novia Nour Halisa; Setio Utomo; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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The rapid digitalization of finance, manifested through the development of financial technology (fintech), has opened up access to more inclusive financial services for the public, including Buy Now Pay Later (BNPL)-based payment services such as Shopee PayLater. This service has been widely utilized by Generation Z in Banjarmasin City, where the decision to use the service is inseparable from various factors, such as their lifestyle patterns and their digital financial literacy. This study was conducted with the aim of identifying and testing these two factors as determinants influencing Generation Z in Banjarmasin City's decision to use Shopee PayLater services. This study applied a quantitative approach with an explanatory research design, a non-probability sampling technique in the form of an accidental sampling method. This study involved 100 Generation Z who had actively used Shopee PayLater services at least twice within the six months prior to the study. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software version 32. The findings demonstrate that lifestyle and digital financial literacy are significant factors influencing Generation Z in Banjarmasin City in their decision to use Shopee PayLater services, both partially and simultaneously.

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