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All Journal Journal of Research in Social Science and Humanities Jurnal Manajemen DIVERSIFIKASI Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Journal of Global Economic Research Jurnal Organisasi dan Manajemen Indonesia Journal of Society, Community and Business Development
Septiana Mar’atus Sholikhah
Institut Bakti Nusantara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Students' Decision to Major In College Is Influenced By Their Interests and Talents Septiana MS; Miswan Gumanti; Sugiono
Journal of Society, Community and Business Development Vol. 1 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i2.97

Abstract

Abstract The propensity to select a college major is largely influenced by personal interests and skills. This is so that each person can concentrate on the activities that suit their interests and skills. However, due to a variety of internal and external variables, upper secondary students frequently struggle with the decision of what major to pursue. This will affect how well the major chosen and the person's fundamental interests and abilities mesh. Therefore, further research is required so that students can take this into account while selecting their college major. The outcomes of community service show that a person's interests and skills might affect the college major choice.
The Value of People's Role in Monitoring Children's Device Use Septiana MS; KASMI
Journal of Society, Community and Business Development Vol. 3 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Purwokerto

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Abstract

Abstract In order to reduce barriers to children's growth and development, this study attempts to explain how parents can help prevent gadget addiction in their kids. The study was carried out in the Pringsewu Regency's Pnadansari Selatan Village Hall. Using a purposive sample technique and a descriptive qualitative approach, this study included parents who actively utilize technology and participate in their children's education at home. Observation, interviews, data reduction, and documentation were used to gather the data, which were then analyzed using the Miles and Huberman technique with triangulation for data validity. This study has significant ramifications for initiatives aimed at enhancing the standard of children's growth and development by fostering cooperation between parents and informal learning environments.
Microsoft Excel as a Digital Tool For MSMEs To Record Financial Reporting Septiana MS; Kasmi
Journal of Society, Community and Business Development Vol. 3 No. 2 (2025): Oktober
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v3i2.331

Abstract

Under the direction of the Ministry of Manpower, the financial reporting training for MSMEs has proceeded smoothly and met its goals. The significance of maintaining systematic financial records and the many kinds of financial reports needed for business management were better understood by the participants as a result of this exercise. Additionally, the training improved the participants' technical proficiency in creating financial reports with Microsoft Excel. Participants were able to record transactions more accurately, elegantly, and readily for analysis by practicing with the supplied Excel templates. The abilities acquired from this course can support MSMEs' future competitiveness and business goals, improve their ability to get funding, and help them manage their finances more effectively It has been demonstrated that using Excel for digital record keeping improves the effectiveness, precision, and accountability of financial data. It is anticipated that this exercise would serve as the foundation for an MSME financial management system that is more sustainable and professional.
Determinan Profitabilitas PT Mayora Indah Tbk Septiana Mar’atus Sholikhah; Yoyong Rahsel
JOMI: Jurnal Organisasi dan Manajemen Indonesia Vol 2 No 3 (2024)
Publisher : CV. MEDIA PENA MANDIRI

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Abstract

Studi ini menggunakan dua variabel rasio likuiditas dan rasio aktivitas untuk mencoba mengidentifikasi faktor-faktor yang memengaruhi profitabilitas. Pengambilan sampel secara purposif merupakan strategi yang digunakan bersama dengan analisis regresi linier berganda sebagai metode pengumpulan data. Kesimpulan studi menunjukkan bahwa profitabilitas tidak terpengaruh oleh rasio likuiditas. Namun, profitabilitas dipengaruhi oleh rasio aktivitas.
Analisis Laba Kotor dan Piutang Usaha Terhadap Laporan Arus Kas PT. Catur Karda Depo Bangunan Tbk Periode 2018- 2022 Septiana Mar’atus Sholikhah; Kasmi
JOMI: Jurnal Organisasi dan Manajemen Indonesia Vol 3 No 1 (2025)
Publisher : CV. MEDIA PENA MANDIRI

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana laporan arus kas PT Caturkarda dipengaruhi oleh laba kotor dan piutang usaha. Teknik yang digunakan adalah Regresi Linier Berganda dengan menggunakan SPSS. Berdasarkan hasil penelitian, laporan arus kas PT Caturkarda dipengaruhi oleh laba kotor dan piutang usaha. Laporan arus kas akan dipengaruhi oleh peningkatan laba kotor, dan arus kas akan dipengaruhi oleh peningkatan piutang usaha.
Manajemen Likuiditas Dan Struktur Modal Terhadap Profitabilitas PT Unilever Septiana Mar'atus Sholikhah; Kasmi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.10474

Abstract

The goal of this study was to discover parameters determining profitability. PT Unilever Tbk was sampled utilizing a partial test data collection methodology and multiple linear regression analysis. The findings demonstrated that profitability was not significantly impacted by the liquidity ratio. In the meantime, there was a notable adverse impact on the capital structure ratio. One of the recommendations for Unilever is to sustain debt management through effective liquidity management. Additionally, keeping debt and equity in balance is essential to avoiding bankruptcy.
THE EFFECT OF PROFITABILITY AND SOLVABILITY ON COMPANY VALUE AT PT. GUDANG GARAM Tbk (2018-2023 PERIOD) Hikmatul Aliyah; Septiana M.S; Nadila Apriyanti; Siti Nur’ Aida
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.907

Abstract

The increasingly competitive cosmetics industry pushes Wardah to implement effective marketing strategies and reach ideal sales targets. Pemasaran strategies and achievement metrics are crucial in influencing consumer purchasing decisions. Because of this, the purpose of this study is to analyze the impact of these two factors on the decision to purchase Wardah products at Toko Femina Metro Lampung. The purpose of this study is to analyze the impact of pemasaran strategies and achievement metrics on consumer demand for Wardah products. In addition, this study aims to understand the simultaneous effects of the two variables in question at Toko Femina Metro Lampung. This study uses a quantitative approach with an asosiatif approach. The research sample consists of Wardah product consumers at Toko Femina Metro Lampung who are selected using the purposive sampling technique. Data analysis techniques that are used include validity and reliability tests, regression analysis of the berganda line, t and F tests, and coefficient of determination (R2). The study's findings indicate that pemasaran strategies and achievement levels have a positive and significant impact on consumers' willingness to purchase Wardah products. In a parallel or simultaneous manner, these two variables increase purchasing power, with the pemasaran strategy being the most dominant factor. This study's implications indicate that increasing the effectiveness of pemasaran strategies and consistent target penjualan can significantly increase consumer purchasing decisions.
THE EFFECT OF PROFITABILITY AND SOLVABILITY ON COMPANY VALUE AT PT. GUDANG GARAM Tbk (2018-2023 PERIOD) Hikmatul Aliyah; Septiana M.S; Nadila Apriyanti; Siti Nur’ Aida
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.907

Abstract

The increasingly competitive cosmetics industry pushes Wardah to implement effective marketing strategies and reach ideal sales targets. Pemasaran strategies and achievement metrics are crucial in influencing consumer purchasing decisions. Because of this, the purpose of this study is to analyze the impact of these two factors on the decision to purchase Wardah products at Toko Femina Metro Lampung. The purpose of this study is to analyze the impact of pemasaran strategies and achievement metrics on consumer demand for Wardah products. In addition, this study aims to understand the simultaneous effects of the two variables in question at Toko Femina Metro Lampung. This study uses a quantitative approach with an asosiatif approach. The research sample consists of Wardah product consumers at Toko Femina Metro Lampung who are selected using the purposive sampling technique. Data analysis techniques that are used include validity and reliability tests, regression analysis of the berganda line, t and F tests, and coefficient of determination (R2). The study's findings indicate that pemasaran strategies and achievement levels have a positive and significant impact on consumers' willingness to purchase Wardah products. In a parallel or simultaneous manner, these two variables increase purchasing power, with the pemasaran strategy being the most dominant factor. This study's implications indicate that increasing the effectiveness of pemasaran strategies and consistent target penjualan can significantly increase consumer purchasing decisions.
Implementasi Aplikasi BukuKas Sebagai Upaya Digitalisasi Pencatatan Keuangan Pada UMKM Mie Jebew Aira Aulia Yunisa; Silvi Jihan Tria Perdana; Muhammad Billy Aditya; Septiana Mar'atus Sholikhah
Journal of Global Economic Research Vol. 3 No. 2 (2026)
Publisher : Akademi Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62194/9607p387

Abstract

UMKM memiliki peran signifikan dalam perekonomian nasional, namun masih menghadapi tantangan dalam pengelolaan keuangan yang belum terstruktur. Penelitian ini bertujuan untuk menganalisis implementasi aplikasi BukuKas sebagai upaya digitalisasi pencatatan keuangan pada UMKM Mie Jebew di Bandar Lampung serta mengidentifikasi manfaat dan kendala dalam penerapannya. Metode yang digunakan adalah pendekatan kualitatif deskriptif melalui tiga tahapan: observasi, wawancara mendalam, dan implementasi pelatihan aplikasi BukuKas. Hasil penelitian menunjukkan bahwa sebelum implementasi, pencatatan keuangan dilakukan secara manual dengan buku tulis tanpa standar, tidak ada pemisahan keuangan usaha dan pribadi, serta akurasi rendah. Setelah pendampingan, pemilik usaha mampu mengoperasikan BukuKas secara mandiri, mencatat transaksi dengan kategorisasi yang benar, dan mengakses laporan laba rugi secara real-time. Digitalisasi ini meningkatkan akurasi, efisiensi, serta pengambilan keputusan bisnis berbasis data pada UMKM.
Pemanfaatan Linktree Sebagai Media Digital Marketing Dalam Upaya Meningkatkan Akses Informasi Pada Umkm Punana Ayam Geprek Siti Munifah; Kaila Febiola; Nadia Galyna; Septiana Mar'atus Sholikhah
Journal of Global Economic Research Vol. 3 No. 2 (2026)
Publisher : Akademi Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62194/mb0ynj74

Abstract

Perkembangan teknologi digital mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan media digital dalam kegiatan pemasaran. Namun, pengelolaan akses informasi digital pada UMKM masih sering belum terintegrasi dengan baik sehingga menyulitkan konsumen memperoleh informasi secara cepat dan efisien. Penelitian ini bertujuan untuk menganalisis pemanfaatan Linktree sebagai media digital marketing dalam meningkatkan akses informasi pada UMKM Punana Ayam Geprek di Kota Bandar Lampung. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi, sedangkan analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penggunaan Linktree mampu mengintegrasikan berbagai platform digital seperti Instagram, WhatsApp, ShopeeFood, GoFood, dan Google Maps ke dalam satu tautan yang mudah diakses konsumen. Pemanfaatan Linktree membantu meningkatkan efektivitas komunikasi pemasaran digital, mempermudah akses informasi, serta mendukung penerapan konsep Integrated Marketing Communication (IMC). Meskipun demikian, implementasinya masih menghadapi kendala berupa keterbatasan literasi digital, kompetensi teknis, dan fitur pada versi gratis. Secara keseluruhan, Linktree dapat menjadi solusi sederhana namun efektif dalam mendukung digital marketing dan peningkatan akses informasi pada UMKM.
Co-Authors Adi Prayoga Aira Aulia Yunisa Alfira Putri Marsah Radina Hikmatul Aliyah Hikmatul Aliyah Kaila Febiola Kasmi Miswan Gumanti Muhammad Billy Aditya Muhammad Nur Afrizal Nadia Galyna Nadila Apriyanti Silvi Jihan Tria Perdana Siti Munifah Siti Nur’ Aida Sugiono Sugiono Tika Desti Yaningsih Yolla Zelika D Yoyong Rahsel