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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi
Hikmatul Aliyah
Institut Bakti Nusantara
Economics, Econometrics & Finance

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PENGARUH HARGA DAN KEMUDAHAN PENGGUNAAN APLIKASI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN ONLINE Irma Aristia; Sugiono Sugiono; Rinnanik Rinnanik; Hikmatul Aliyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 1 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i1.2500

Abstract

The number of e-commerce in the digital era makes it easy for someone to make shopping transactions. E-commerce in Indonesia includes tokopedia bukalapak, shopee, lazada and blibli. Among young people, shopee is a very popular e-commerce for shopping transactions. The number of offers provided by the platform provides its own charm. With an attractive offer, this study aims, (1) Testing the effect of price on online purchasing decisions, (2) Testing the effect of ease of use of the shopee application on online purchasing decisions, (3) Testing the effect of price and ease of use of the shopee application on online purchasing decisions. The data collection techniques in this study were questionnaire, interview and documentation techniques. The population is all students of the faculty of economics and business at Bakti Nusantara Institute who have made purchase transactions at least 1 (one) time through the shopee application. The sample was taken with non probability sampling technique. This study uses multiple linear regression analysis, with the regression equation: Y = α + β1X1 + β2X2 + ℇ after the data is analysed, the regression equation is obtained as follows: Y = 4.660 + (-0.049X1 + 0.880X2). The sample in this study were 100 respondents from 468 students. The results of the study showed that the variables of Price and Ease of Use simultaneously had a positive and significant effect on Purchasing Decisions in students of the faculty of economics and business at Bakti Nusantara Institute, in the calculation of Fcount of 53.022 while Ftable is 3.07 and significant 0.000 <0.05. The R2 test results show that R Square 0.522 means that the purchase decision is obtained and explained by the price and ease of use variables.
Influence of Service Quality and Price on Customer Satisfaction Buchori Buchori; Andi Kurniawan; Hikmatul Aliyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.11231

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction in Dalupa Trans travel services. In this study the population is consumers. Not all users of travel services are also passengers of Travel Dalupa Trans. The number of population in this study is not limited. The sample taken is 100 respondents by giving questionnaires to respondents to obtain data. The data analysis technique used in this study is multiple linear regression analysis. The results showed that the variables of service quality and price simultaneously had a positive and significant impact on customer satisfaction at Dalupa Trans. Service quality partially has a positive and significant influence on customer satisfaction. Price partially does not have a positive and significant impact on customer satisfaction at Dalupa Trans. The limitations of this study are that researchers only examine the variables that affect customer satisfaction, namely service quality and price. Suggestions For future researchers, they can re-examine the variables of this study with other types of transportation service businesses. In addition, further research can add other variables which are factors that influence customer satisfaction. Keywords: Customer satisfaction, Service Quality, Price
Co-Authors Andi Kurniawan Buchori Buchori Irma Aristia Rinnanik Rinnanik Sugiono Sugiono