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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi Journal of Research in Social Science and Humanities
Hikmatul Aliyah
Institut Bakti Nusantara
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH HARGA DAN KEMUDAHAN PENGGUNAAN APLIKASI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN ONLINE Irma Aristia; Sugiono Sugiono; Rinnanik Rinnanik; Hikmatul Aliyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 1 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i1.2500

Abstract

The number of e-commerce in the digital era makes it easy for someone to make shopping transactions. E-commerce in Indonesia includes tokopedia bukalapak, shopee, lazada and blibli. Among young people, shopee is a very popular e-commerce for shopping transactions. The number of offers provided by the platform provides its own charm. With an attractive offer, this study aims, (1) Testing the effect of price on online purchasing decisions, (2) Testing the effect of ease of use of the shopee application on online purchasing decisions, (3) Testing the effect of price and ease of use of the shopee application on online purchasing decisions. The data collection techniques in this study were questionnaire, interview and documentation techniques. The population is all students of the faculty of economics and business at Bakti Nusantara Institute who have made purchase transactions at least 1 (one) time through the shopee application. The sample was taken with non probability sampling technique. This study uses multiple linear regression analysis, with the regression equation: Y = α + β1X1 + β2X2 + ℇ after the data is analysed, the regression equation is obtained as follows: Y = 4.660 + (-0.049X1 + 0.880X2). The sample in this study were 100 respondents from 468 students. The results of the study showed that the variables of Price and Ease of Use simultaneously had a positive and significant effect on Purchasing Decisions in students of the faculty of economics and business at Bakti Nusantara Institute, in the calculation of Fcount of 53.022 while Ftable is 3.07 and significant 0.000 <0.05. The R2 test results show that R Square 0.522 means that the purchase decision is obtained and explained by the price and ease of use variables.
Influence of Service Quality and Price on Customer Satisfaction Buchori Buchori; Andi Kurniawan; Hikmatul Aliyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.11231

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction in Dalupa Trans travel services. In this study the population is consumers. Not all users of travel services are also passengers of Travel Dalupa Trans. The number of population in this study is not limited. The sample taken is 100 respondents by giving questionnaires to respondents to obtain data. The data analysis technique used in this study is multiple linear regression analysis. The results showed that the variables of service quality and price simultaneously had a positive and significant impact on customer satisfaction at Dalupa Trans. Service quality partially has a positive and significant influence on customer satisfaction. Price partially does not have a positive and significant impact on customer satisfaction at Dalupa Trans. The limitations of this study are that researchers only examine the variables that affect customer satisfaction, namely service quality and price. Suggestions For future researchers, they can re-examine the variables of this study with other types of transportation service businesses. In addition, further research can add other variables which are factors that influence customer satisfaction. Keywords: Customer satisfaction, Service Quality, Price
THE IMPRESSION OF WORK STRESS ON EMPLOYEE PRODUCTIVITY POST-PANDEMIC AT THE MARDIWALUYO CLINIC IN GUNUNG PASIR SEKAMPUNG UDIK, EAST LAMPUNG) Hikmatul Aliyah; Miswan Gumanti; Susi Sulastri; Hendi Darma
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.548

Abstract

Job stress is a condition where an individual experiences physical and psychological imbalance that can affect emotions, thoughts, and individual conditions due to large work demands. Efficiency is a measure in comparing planned input with actual input. Does the Impression of Job Stress Affect Employee Productivity Post-Pandemic at the Mardi Waluyo Clinic, Gunung Pasir Jaya, Sekampung Udik, East Lampung? This study aims to determine the effect of the Impression of Job Stress on Employee Productivity Post-Pandemic at the Mardi Waluyo Clinic, Gunung Pasir Jaya, Sekampung Udik, East Lampung. This study employed a descriptive quantitative method. Data collection was conducted using a questionnaire, with 28 respondents using a saturated sampling technique. The data analysis technique used was simple regression with SPSS 16. The results of this study indicate that the variable of impression of work stress has a positive and significant influence on the work productivity of Mardi Waluyo Gunung Pasir Clinic employees. The correlation coefficient value is 75.4%, while the remaining 23.6% is influenced by other factors not included in this study.
The Influence of Service Quality and Price on Loyalty of Users of Way Jepara East Lampung Online Motorbike Taxi Services (Case Study of Go-Star and Cetar Way Jepara East Lampung Customers) Hikmatul Aliyah; Septiana Mar&#039;atus Sholikhah; Yolla Zelika D; Adi Prayoga
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.308

Abstract

This study aims to analyze the relationship between service quality and price on online  motorcycle taxi user loyalty way jepara, especially Go-Star and cetar users. This research  method uses quantitative research, which is a method to test certain theories by using how to  examine the relationship between variables, then measuring with research instruments by  distributing questionnaires to Go-Star and cetar online motorcycle taxi users. The questionnaire  measures key variables such as service quality, price and user loyalty. The data collected is then  analyzed using appropriate statistical techniques. The results of research that has been conducted by researchers can be concluded that the  service quality variable (X1) is partially tested on the loyalty of online motorcycle taxi users  resulting in a t test significant value of 0.000 smaller than 0.05 (0.000 0.05). The price variable  (X2) partially tested on the loyalty of online motorcycle taxi users resulted in a t test significant  value of 0.004 smaller than 0.05 (0.004 0.05). service quality and price variables are tested  simultaneously on the loyalty of online motorcycle taxi service users the calculated F value is  greater than the F table value, namely F count 80.423 3.09 and also a value and also a  significant value of 0.000 0.05
The Impact Of Price And Brand Image On Consumer Loyalties Of Singkong Moro Crips On The Housing Industry In Sari Lampung East Sources Village Sugiono Sugiono; Hikmatul Aliyah; Rinnanik Rinnanik; Lukmanul Hakim
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.124

Abstract

The research aims to find out the impact of packaging, price and brand image on loyalty. Supposed packaging, price and brand image. The study used quantitative research methods, with a total of 97 respondents. Sampling using non-probability sampling techniques with random sample methods. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Double Linear Regression Analysis, Hypothesis Test and Determination Coefficient Test. Based on calculations with some of these techniques and tests, it is known that the packaging individually has no influence on consumer loyalty. While price and brand image have a positive and significant influence on consumer loyalty. 
Economic and Social Transformation through Bank Sampah Berkah in Sumbersari, Sekampung District, East Lampung Buchori Buchori; Hikmatul Aliyah; Putri Sandora; Prasetiyo Prasetiyo
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.171

Abstract

Waste is a solid material that is a byproduct of human activities, which is no longer desired or needed. According to the World Health Organization (WHO), waste is defined as items from human activities that are no longer needed, used, or wanted, and thus discarded. Waste management includes all activities involved in handling waste from generation to final disposal, including waste minimization, collection, transfer and transportation, processing, and final disposal. In response to this issue, Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency, has taken the initiative to address local waste problems. It is hoped that this waste bank can provide a solution to the existing waste issues. To date, Bank Sampah Berkah manages over 2 tons of waste per month.The research question addressed in this study is: “What is the impact of Bank Sampah Berkah (BSB) on the welfare of the community in Sumbersari Village, Sekampung District, East Lampung Regency?” This study is limited to one variable, which is community welfare, with the object of research being Bank Sampah Berkah. The study location is Sumbersari Village, Sekampung District, East Lampung Regency.The results of the study show that the calculated Chi-Square value is 320.07. Based on the 5% and 1% significance levels, the Chi-Square table values are 43.773 and 50.892, respectively. Thus, the calculated Chi-Square value is greater than the Chi-Square table values at both the 5% and 1% significance levels (43.773 320.07 50.892). This indicates that the presence of Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency has a positive impact on improving community welfare.
IMPACT OF EMOTIONAL AND SPIRITUAL INTELLEGENCE ON EMPLOYEES OF P. INDOMARCO PRISMATAM SUKADANA EAST LAMPUNG Rinnanik Rinnanik; Hikmatul Aliyah; Sri Rahayu; Leni Citra Handayani
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.144

Abstract

The aim of this research is to find out the impact of emotional and spiritual intelligence on employee performance. The data gathering techniques in this study are done with observations, interviews, questionnaires, and documentation. The population in this study was selected based on the total number of employees of a total of 28 employees at PT Indomarco Prismatama Sukadana East Lampung. In this study, the researchers used saturated sampling. Based on the results of the calculation of the test t through the coefficients table obtained variable significance values of X1 of 0.017 and X2 of 0.019. While simultaneously, through the anova table known significance of 0.003 is a small result of 0.05 which means Ha3 accepted that there is an influence of emotional intelligence and spiritual intelligence on the performance of employees in PT Indomarco Prismatama Sukadana East Lampung. The regression equation result is Y = 3.542 + 0.451 X1 + 0.381 X2, whereas R counts 0.611, which means that the degree of relationship between emotional intelligence (X1) and spiritual intelligences (X2) with employee performance (Y) is quite strong. Whereas the R squere value is 0.373, R Squere can be called a determination coefficient in this case, meaning that the regression model method can be used to predict the Y variable which means Emotional Intelligence and Spiritual Intelligence influence employees performance by 37.3% and the rest is influenced by other factors.
The Effect of Reward Implementation and Non-Financial Work Environment on Employee Loyalty at Toko Femina Metro Lampung Hikmatul Aliyah; Buchori Buchori; Sugiono Sugiono; Dame Dwinta Sari
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.549

Abstract

This study aims to analyze the effect of reward implementation and work environment on employee loyalty at Toko Femina Metro. The research employs a quantitative approach with a survey method. The population and sample consist of 35 employees, selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS.The results show that rewards have a positive and significant effect on employee loyalty. Likewise, the work environment also has a positive and significant effect on employee loyalty. Simultaneously, rewards and the work environment significantly influence employee loyalty, with a coefficient of determination (R²) of 0.536, indicating that 53.6% of employee loyalty can be explained by the two independent variables, while the remaining 46.4% is influenced by other factors outside the research model.These findings imply that organizations should implement fair and transparent reward systems and create a conducive work environment to enhance employee loyalty. This study contributes to human resource management literature by highlighting the importance of rewards and work environment in fostering employee loyalty in the retail sector
Co-Authors Adi Prayoga Andi Kurniawan Buchori Buchori Dame Dwinta Sari Hendi Darma Irma Aristia Leni Citra Handayani Lukmanul Hakim Miswan Gumanti Prasetiyo Prasetiyo Putri Sandora Rinnanik Septiana Mar’atus Sholikhah Sri Rahayu Sugiono Sugiono Susi Sulastri Yolla Zelika D