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All Journal Journal of Research in Social Science and Humanities Jurnal Manajemen DIVERSIFIKASI Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Journal of Global Economic Research Jurnal Organisasi dan Manajemen Indonesia Journal of Society, Community and Business Development
Septiana Mar’atus Sholikhah
Institut Bakti Nusantara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Influence of Service Quality and Price on Loyalty of Users of Way Jepara East Lampung Online Motorbike Taxi Services (Case Study of Go-Star and Cetar Way Jepara East Lampung Customers) Hikmatul Aliyah; Septiana Mar'atus Sholikhah; Yolla Zelika D; Adi Prayoga
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.308

Abstract

This study aims to analyze the relationship between service quality and price on online  motorcycle taxi user loyalty way jepara, especially Go-Star and cetar users. This research  method uses quantitative research, which is a method to test certain theories by using how to  examine the relationship between variables, then measuring with research instruments by  distributing questionnaires to Go-Star and cetar online motorcycle taxi users. The questionnaire  measures key variables such as service quality, price and user loyalty. The data collected is then  analyzed using appropriate statistical techniques. The results of research that has been conducted by researchers can be concluded that the  service quality variable (X1) is partially tested on the loyalty of online motorcycle taxi users  resulting in a t test significant value of 0.000 smaller than 0.05 (0.000 0.05). The price variable  (X2) partially tested on the loyalty of online motorcycle taxi users resulted in a t test significant  value of 0.004 smaller than 0.05 (0.004 0.05). service quality and price variables are tested  simultaneously on the loyalty of online motorcycle taxi service users the calculated F value is  greater than the F table value, namely F count 80.423 3.09 and also a value and also a  significant value of 0.000 0.05
Analisis Penerapan Strategi Digital Marketing Melalui Instagram Dalam Meningkatkan Brand Awareness Pada UMKM Ali Kebab Septiana Mar’atus Sholikhah; Alfira Putri Marsah Radina; Muhammad Nur Afrizal; Tika Desti Yaningsih
Journal of Global Economic Research Vol. 3 No. 2 (2026)
Publisher : Akademi Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62194/xj5de648

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi digital marketing melalui media sosial Instagram dalam meningkatkan brand awareness pada UMKM Ali Kebab. Latar belakang penelitian ini didasarkan pada masih terbatasnya pemanfaatan media sosial sebagai sarana promosi oleh UMKM Ali Kebab, sehingga tingkat pengenalan masyarakat terhadap produk dan usaha masih rendah. Penelitian menggunakan pendekatan kualitatif dengan model RACE (Reach, Act, Convert, Engage) sebagai kerangka strategi pemasaran digital. Data diperoleh melalui wawancara mendalam dengan pemilik usaha, observasi langsung, dan dokumentasi konten promosi. Hasil penelitian menunjukkan bahwa penerapan strategi digital marketing melalui Instagram mampu meningkatkan brand awareness dan interaksi konsumen secara signifikan. Setelah implementasi, akun Instagram @alikebab.bdl berhasil memperoleh 50 pengikut baru, menjangkau 632 tayangan, serta meningkatkan interaksi audiens melalui konten informatif, promosi, dan interaktif. Dengan demikian, penerapan strategi digital marketing berbasis Instagram terbukti efektif dalam memperluas jangkauan promosi, meningkatkan keterlibatan konsumen, serta memperkuat daya saing UMKM Ali Kebab di era digital.
Co-Authors Adi Prayoga Aira Aulia Yunisa Alfira Putri Marsah Radina Hikmatul Aliyah Hikmatul Aliyah Kaila Febiola Kasmi Miswan Gumanti Muhammad Billy Aditya Muhammad Nur Afrizal Nadia Galyna Nadila Apriyanti Silvi Jihan Tria Perdana Siti Munifah Siti Nur’ Aida Sugiono Sugiono Tika Desti Yaningsih Yolla Zelika D Yoyong Rahsel