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All Journal Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Jurnal Abdi Masyarakat Multidisiplin Jurnal Karya untuk Masyarakat (JKuM)
Laili Fithriyah
Universitas Dian Nusantara
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Humas Karang Taruna dalam Meningkatkan Partisipasi Pemuda di Wilayah RW 05 Kota Bambu Utara Salfhaoctha Friemay Aliefia Poetry; Laili Fithriyah; Bunga Jelita; Ferdiansyah Ferdiansyah; Siti Fatimah Azzachra
Jurnal Sosial Humaniora dan Pendidikan Vol. 4 No. 3 (2025): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v4i3.2470

Abstract

Youth participation in social and community activities in urban areas tends to decline along with increasing individualism, personal busyness, and the dominance of digital activities among the younger generation. This condition presents a challenge for youth organizations such as Karang Taruna, which have a strategic role in fostering, empowering, and developing youth potential at the neighborhood level. Therefore, a public relations strategy is needed that can build effective, participatory communication, and is relevant to the character of today's youth. This study aims to determine and analyze the public relations strategy of Karang Taruna RW.5 Kota Bambu Utara in increasing youth participation in organizational and social community activities. This study uses a constructivist paradigm with a qualitative approach and descriptive methods. Data collection techniques were carried out through in-depth interviews with Karang Taruna administrators and the youth involved, and supported by documentation of organizational activities. Data analysis was carried out using the interactive model of Miles and Huberman which includes data reduction, data presentation, and drawing conclusions. The research results show that the public relations strategy of Karang Taruna RW.05 includes the utilization of interpersonal communication, the use of digital media such as WhatsApp and Instagram, as well as a persuasive and participatory approach in conveying messages to youth. This strategy is considered capable of building emotional closeness, increasing awareness, and encouraging youth involvement gradually. Although there are still obstacles such as differences in busyness and low response from some youth, an adaptive and dialogical public relations strategy has proven to play a significant role in increasing youth participation and strengthening the existence of Karang Taruna in the RW.05 environment of North Bambu City.
Edukasi Pengenalan Teknologi Komunikasi AI bagi Pengajar PAUD BKB Melati RW 07 Sunter Agung Radyta A. Burhanuddin; Dani Siswardhani Wahjono; Laili Fithriyah; Suparyadi Suparyadi; Eka Megawati
Jurnal Karya untuk Masyarakat (JKuM) Vol 7 No 1: JANUARI 2026
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/ps3rgj90

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menganalisis secara mendalam antusiasme serta respons masyarakat, khususnya di lingkungan perkotaan seperti Jakarta, terhadap pesatnya perkembangan Kecerdasan Buatan (AI) dalam konteks interaksi sosial dan komunikasi. Dengan menggunakan perspektif Ilmu Komunikasi, PkM ini mengidentifikasi bagaimana teknologi AI, sebagai bagian dari perkembangan teknologi komunikasi, diterima, diinternalisasi, dan dimanfaatkan oleh masyarakat. Inovasi dapat menuntun pada kebutuhan dan juga sebaliknya. Beberapa agen perubahan menciptakan kebutuhan diantara klien-klien mereka dengan menunjukan keberadaan gagasan-gagasan baru yang diinginkan. Pengetahuan keberadaan inovasi ini dapat menciptakan motivasi untuk pengambilannya. Jenis-Jenis pengetahuan mengenai Inovasi, inovasi terdiri dari jenis-jenis pengetahuan yang berbeda.
Pengaruh Digitalisasi Platform dan Kontrol Kendali Radio Prambors Terhadap Loyalitas Pendengar Laili Fithriyah; Salfhaoctha Friemay Aliefia Poetry; Ummy Hanifah; Irfiyah Difa Arwina; Seiza Mawar Al-Hany
Jurnal Sosial Humaniora dan Pendidikan Vol. 5 No. 1 (2026): April : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v5i1.2472

Abstract

The development of digital technology encourages the radio broadcasting industry to adapt through the use of digital platforms and more controlled content management. However, in the midst of increasingly fierce media competition, listener loyalty is a challenge in itself, especially for radio that targets the youth segment such as Radio Prambors. This study aims to analyze the influence of platform digitization and content control on the loyalty of Radio Prambors listeners. The research uses a quantitative approach with an explanatory survey method. Data was collected through an online questionnaire of 100 respondents who were active listeners of Radio Prambors and users of its digital platform. The data analysis technique used multiple linear regression which was equipped with validity, reliability, correlation test, t-test, F test, and determination coefficient. The results show that platform digitization and content control have a positive relationship with listener loyalty, but the effect is relatively weak. Partially, platform digitization and content control show a positive influence on listener loyalty, with content control having a more dominant influence. Simultaneously, both variables were able to explain only a small fraction of the variation in listener loyalty, while most were influenced by other factors outside the research model. These findings show that Radio Prambors' listener loyalty is not only determined by aspects of digitization and content control, but also by the listening experience, program quality, and emotional closeness to listeners.
Penguatan Citra Merek UMKM Melalui Pendampingan Desain Kemasan Produk Binaan Wiranesia Foundation Radyta A. Burhanuddin; Anastasia Lintang P; Sri Hesti; Laili Fithriyah; Suparyadi; Yanthy Herawaty Purnama; Imam Yuwono
 Jurnal Abdi Masyarakat Multidisiplin Vol. 5 No. 2 (2026): Agustus: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v5i2.3094

Abstract

Kemasan produk UMKM binaan Wiranesia Foundation masih menghadapi masalah berupa identitas visual yang lemah, informasi produk yang belum lengkap, dan ketidakkonsistenan desain antarvarian. Kegiatan ini bertujuan meningkatkan pemahaman pelaku UMKM mengenai fungsi kemasan sebagai media komunikasi pemasaran serta mengevaluasi pengembangan kemasan berdasarkan daya tarik visual, kejelasan informasi, kesan profesional, konsistensi identitas merek, dan minat beli. Metode yang digunakan adalah pendampingan partisipatif melalui asesmen awal, Focus Group Discussion, pelatihan desain kemasan, pengembangan purwarupa, dan evaluasi. Data dikumpulkan melalui observasi, wawancara semi-terstruktur, serta evaluasi persepsi mitra sebelum dan sesudah pendampingan, kemudian dianalisis secara deskriptif-komparatif. Hasil menunjukkan bahwa permasalahan utama mitra meliputi lemahnya identitas visual, ketidaklengkapan informasi produk, dan ketidakkonsistenan desain. Pendampingan menghasilkan purwarupa dengan penataan elemen visual dan informasi yang lebih terstruktur serta meningkatkan pemahaman mitra mengenai fungsi komunikasi kemasan. Respons terhadap daya tarik visual, kejelasan informasi, kesan profesional, dan minat beli cenderung lebih positif setelah pendampingan, meskipun belum didukung pengujian statistik inferensial. Pendekatan ini dapat diterapkan untuk memperkuat identitas merek dan kualitas komunikasi pemasaran UMKM.
Co-Authors Anastasia Lintang P Bunga Jelita Dani Siswardhani Wahjono Eka Megawati Ferdiansyah Ferdiansyah Imam Yuwono Irfiyah Difa Arwina Radyta A. Burhanuddin Salfhaoctha Friemay Aliefia Poetry Seiza Mawar Al-Hany Siti Fatimah Azzachra Sri Hesti Suparyadi Suparyadi Suparyadi Ummy Hanifah Yanthy Herawaty Purnama