Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Wacana Ekonomi
Hermansyah Hermansyah
STIE Unisadhuguna
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Price, Product Quality, and Service Quality on Shopee Customer Satisfaction in DKI Jakarta Hermansyah Hermansyah; Yusuf Yusuf; Erwin Rasyid
Jurnal Wacana Ekonomi Vol 24 No 3 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i3.42963

Abstract

This study explores the impact of price, product performance, and service quality on the satisfaction of Shopee users in Jakarta. The research context is shaped by three main issues: government plans to restrict imports under IDR 1.5 million, frequent consumer complaints regarding product mismatches, and concerns about Shopee’s service quality not substantially enhancing user satisfaction. A quantitative design was employed, with data collected from 100 respondents in Jakarta through structured questionnaires using a Likert scale. Data analysis, conducted with SPSS version 26, involved descriptive statistics, reliability and validity testing, classical assumption assessment, and regression analysis. The results demonstrate that price significantly affects customer satisfaction (p < 0.05), while product quality does not show a meaningful positive effect (p > 0.05). Furthermore, the combined contribution of product and service quality explains 89% of the variance in customer satisfaction, leaving 11% influenced by other factors beyond the scope of this study.
Co-Authors Erwin Rasyid Yusuf Yusuf