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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Blockchain Frontier Technology (BFRONT)
Jonathan Parker
Rey Incorporation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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An Analysis of the Orange Technology Approach in Short Video-Based Digital Marketing Strategies Untung Rahardja; Galih Putra Cesna; Rani Nuraeni; Michael Surya Gunawan; Jonathan Parker
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/n1yzbr41

Abstract

Short video platforms such as TikTok, Instagram Reels, and YouTube Shorts have become strategic media in digital marketing, particularly for skincare products that are highly popular among millennials. This trend highlights that marketing is no longer limited to information delivery but also involves building emotional connections, consumer trust, and digital literacy. This study aims to analyze the influence of short video marketing on skincare purchase decisions using the Orange Technology approach, which emphasizes empathy, transparency, and consumer well-being. The method employed is a descriptive qualitative approach through literature review and thematic analysis to examine the roles of visual, narrative, and interactivity elements within short video content. The findings indicate that short video marketing is effective in enhancing brand awareness, reinforcing product recall, and fostering emotional and social engagement with consumers. However, risks such as misinformation, visual manipulation, and low digital literacy require the implementation of ethical principles and consumer education. In conclusion, when designed ethically, empathetically, and transparently, short video marketing is not merely a promotional tool but also a practical application of Orange Technology that supports innovation, humanistic values, and consumer well-being. Therefore, this strategy contributes both to strengthening purchase decisions and maintaining consumer trust.
Comparative Analysis of Cloud Storage Architectures for Scalability and Security Fitri Nurdianingsih; Wahyu Nur Wahid; Jonathan Parker
Blockchain Frontier Technology Vol. 5 No. 2 (2026): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v5i2.857

Abstract

This study compares the scalability and security of the InterPlanetary File System (IPFS) and traditional cloud storage platforms. As global data traffic continues to rise, traditional centralized cloud services, like AWS S3 and Google Cloud Storage, face increasing challenges in terms of scalability, security, and data sovereignty. In contrast, IPFS offers a decentralized, content-addressed storage model that enhances data integrity and resilience. This research uses a combination of qualitative and quantitative methods, including a literature review, performance benchmarking, and security assessments. The evaluation involved testing various file sizes, monitoring data availability over seven days, and conducting fault tolerance simulations. The findings reveal that traditional cloud platforms provide stable, predictable performance, low latency, and high availability, making them suitable for enterprise applications. However, IPFS, with its decentralized architecture, excels in ensuring data integrity and resilience in distributed environments, although it experiences performance variability and lacks built-in encryption and access control. These factors make IPFS less viable in regulated settings. The study concludes that IPFS and traditional cloud storage should not be seen as alternatives, but as complementary systems. A hybrid approach, combining the strengths of both, can support scalable, secure, and sustainable digital infrastructures, aligning with SDG 9, which promotes innovation and resilient infrastructure development
Co-Authors Fitri Nurdianingsih Galih Putra Cesna Michael Surya Gunawan Rani Nuraeni Untung Rahardja Wahyu Nur Wahid