Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Abdi Masyarakat Multidisiplin
Muhammad, Tri Satria
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pendampingan Pengelolaan AI Tools Canva dalam Mengembangkan Promosi Sanggar Seni dalam Society 4.0 Rafi’i; Novida Irawan; Santi, May Rizdiana; Ningsih, Suswinda; Poetry, Salfhaoctha Friemay Aliefia; Hesti, Sri; Hanifah, Ummy; Muhammad, Tri Satria; Proborini, Anastasia Lintang
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2519

Abstract

Keterampilan berkomunikasi diera globalisasi saat ini bergerak lintas generasi, hampir seluruh komponen Lingkungan sosial Masyarakat. Kemampuan untuk mengelola dan menumbuhkan konten yang bermanfaat dalam promosi Sanggar seni, perlu mengetahui beberapa unsur pengetahuan bidang Media Personal Branding dan Marketing Product bidang Seni Teater menjadi kebutuhan yang tidak terelakkan saat ini. Keterampilan ini dapat mengembangkan kualitas pribadi, meningkatkan citra dan reputasi diri dan organisasi kelompok seni. Serta diharapkan dapat menunjang kesuksesan secara keseluruhan di masa mendatang. Namun, masih banyak individu yang belum menyadari mengenai pentingnya keterampilan tersebut. Program pengabdian masyarakat berupa pelatihan ilmu komunikasi dalam pemanfaat Perkembangan Teknologi Komunikasi ini bertujuan untuk meningkatkan kesadaran tersebut, terutama di lingkungan pendidikan non-formal di kalangan Sanggar seni.
The Influence Of Influencer Communication Strategies On Audience Donation Participation (A Study Of Windah Basudara’s Charity Live Streaming) Poetry, Salfhaoctha Friemay Aliefia; Muhammad, Tri Satria; Santi, May Rizdiana; Setiawan, Ferdi
Jurnal Ilmiah Multidisiplin Vol. 5 No. 01 (2026): Januari: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i01.2533

Abstract

The development of digital media, particularly live streaming, has led to new forms of social fundraising that utilize influencers as key communicators. One prominent phenomenon is the success of Windah Basudara, an Indonesian gaming content creator, in raising a substantial amount of donations through live streaming activities. This phenomenon highlights the importance of communication strategies in encouraging audience donation participation. This study aims to analyze the effect of communication strategies on audience donation participation in live streaming based fundraising activities conducted by Windah Basudara. This research adopts a positivist paradigm with a quantitative approach and a survey method. Data were collected through online questionnaires distributed via Google Forms to 100 respondents selected using probability sampling. Communication strategies were measured based on the five dimensions of Lasswell’s communication model communicator, message, media, audience, and effect while donation participation was measured through financial, affective, interactive, social, and cognitive dimensions. Data were analyzed using inferential statistics with multiple linear regression analysis. The results indicate that communication strategies have a positive and significant effect on audience donation participation. Effective communication strategies characterized by communicator credibility, clear and transparent messages, interactive use of live streaming media, and alignment with audience characteristics can enhance audience engagement in donation activities. These findings confirm the crucial role of communication strategies in the success of digital-based social fundraising.
Co-Authors Ferdi Setiawan Ningsih, Suswinda Novida Irawan Poetry, Salfhaoctha Friemay Aliefia Proborini, Anastasia Lintang Rafi’i Santi, May Rizdiana Sri Hesti Ummy Hanifah