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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS jurnal niara Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Abdi Ilmu HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis eCo-Buss Jurnal Akuntansi Barelang JURNAL ILMIAH KOHESI Jurnal Disrupsi Bisnis
Heryenzus, Heryenzus
Program Studi Manajemen, Universitas Putera Batam
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ANALISIS KINERJA ORGANISASI BERDASARKAN KRITERIA MALCOLM BALDRIGE DI UNIT RAWAT INAP RSUD EMBUNG FATIMAH BATAM Heryenzus Heryenzus; Suali Suali
JURNAL AKUNTANSI BARELANG Vol 3 No 1 (2018): Jurnal Akuntansi Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.06 KB)

Abstract

Performance measurement is needed to determine the quality of the hospital. This research aimed to analyze the hospital performance by using Malcolm Baldrige criteria. This research was an observational descriptive study with cross- sectional research design applied. There were 59 nurses and midwives as sample from 143 employees by using simple random sampling. The results of this research showed the performance of Embung Fatimah Batam hospital based on organizational profile (78,82%), customer focus (76,27%), and results criteria (75,59%) were very good. And the hospitalization performance of Embung Fatimah Batam from the leadership criteria (75,81%), strategic planning (75,64%), measurement, analysis, and knowledge management (74,14%), criteria focus of Human Resources (73,74%), and the operations focus (75,00%) were good. When the criterias compared with the maximum value of the Malcolm Baldrige point, included in the category was very good assessment (752,29). Meanwhile the leadership criteria was the highest performance achievements (75,81%), and the lowest was criteria focus of Human Resources (73,34%).It can be inferred that hospitalization of Embung Fatimah Batam performance based on Malcolm Baldrige criteria was very good.
ANALISIS GAGALNYA KOPERASI DI KOTA BATAM Tiurniari Purba; Heryenzus Heryenzus
JURNAL AKUNTANSI BARELANG Vol 2 No 1 (2017): Jurnal Akuntansi Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.127 KB)

Abstract

This study aims to analyze the problems in cooperative institutions located in the Batam City, especially issues concerning the resources of civil servants of the cooperative service, coaching programs and assistance of the cooperative service, infrastructure facilities from the cooperative office, communication and coordination between cooperatives with stakeholders. The population in this study is cooperative in Batam City area, especially in nine districts with 844 cooperatives. This research uses qualitative research with case study approach because the problem in this research happened directly in real life. Case study data can be obtained not only from the cases studied, but also can be obtained from all parties who know and know the case well. In other words, the data in the case study can be obtained from various sources but limited in the case to be investigated. The results showed that the Office of PMP KUKM Batam City to enliven the cooperatives of 922 cooperatives and 526 of them have died and some are dispersed, never know despair. Coaching and mentoring programs, training human resources of cooperative, fixing infrastructure, and connecting communications and coordination between cooperatives and stakeholders, never enough even there is always the latest effort like cooperative consultation clinic. The counseling consultative clinic is directed or follows the roadmap or milestone in the short, medium and long term.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ONLINE DI SHOPEE PADA KARYAWAN DI KOTA BATAM Crismeny Witaloca Purba; Heryenzus Heryenzus
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.879

Abstract

The purpose of this study was to determine the effect of Brand Image and Price on Purchase Decisions on Shopee consumers in Batam City, both partially and simultaneously. The sampling method in this research is using descriptive quantitative methods. Sampling with probability sampling method with the type of simple random sampling. The data collection technique used a questionnaire instrument as many as 100 respondents. The data analysis technique used multiple linear regression. Tests in this study using SPSS 25. Hypothesis testing in this study using t test and f test. The coefficient of determination (R2) obtained from the brand image and price variables on purchasing decisions is 0.792 (79.2%). The results of multiple linear regression indicate that brand image has an effect of 0.377 (37.7%) on purchasing decisions and price has an effect of 0.409 (40.9%) on purchasing decisions. It can be said that from the t test and f test, brand image and price have a significant partial effect on purchasing decisions and brand image and price together have a significant simultaneous effect on purchasing decisions on Shopee.
Pengaruh Citra Merek, Kepercayaan Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Sunlight di Kecamatan Kateman Sherry Sherry; Heryenzus Heryenzus
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.477

Abstract

The aims of this study are to: (1) determine the effect of brand image on purchasing sunlight in Kateman sub-district. (2) to find out the influence of brand trust on the purchase decision of Sinlight in Kateman sub-district. (3) to determine the effect of product quality on purchasing decisions of sunlight in Kateman sub-district. This research is a quantitative research conducted in Kateman Subdistrict, precisely in Guntung River, Indragiri Hilir Regency, Riau on 183 respondents. The analysis test was done by using multiple linear regression test. The result of this research is that the brand image variable has a value of 0.000 < 0.05 so that there is a positive and significant influence of brand image on sunlight purchasing decisions in Kateman District. In the brand trust variable the value is 0.11 < 0.05 so that brand trust has a negative and significant influence on sunlight purchasing decisions in Kateman District. The product quality variable has a value of 0.00 < 0.05 so that there is a positive and significant effect on product quality on purchasing decisions for sunlight in Kateman District. On brand image, brand trust, and product quality if tested together or simultaneously have a positive effect on purchasing decisions. This means that brand image, brand trust and product quality that are continuously improved with new innovations will make purchasing decisions increase in a positive direction
Pengaruh Service Quality, Trust dan Satisfaction Terhadap Repurchase Intention Pada Pengguna Online PT Great Seasons Travel Flora Agustina Manullang; Heryenzus Heryenzus
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.494

Abstract

Pada era globalisasi saat ini, dunia bisnis modern dan teknologi yang semakin berkembang pesat dan telah menghadapai banyak perubahan dan kemajuan. Dalam persaingan yang begitu ketat membuat setiap industri tertantang untuk terus mengembangkan kualitasnya dengan menyediakan layanan yang selaras dengan kebutuhan konsumen, guna memenangkan persaingan serta mengalahkan pesaingnya di masa mendatang.Penulis melakukan penelitian pada PT Great Seasons Travel yang bertujuan untuk mengetahui adanya dampak dari service quality, trust dan satisfaction terhadap repurchase intention. Metode pada penelitian ini menggunakan metode kuantitatif dengan teknik probability sampling. Strategi yang digunakan dalam pengumpulan data adalah melakukan penyebaran kuesioner kepada konsumen yang bersangkutan sebanyak 180 responden sebagai sampel pada riset yang telah dihitung menggunakan rumus slovin. Data yang di dapatkan akan diuji menggunakan software SPSS versi 25 dan akan di analisis dengan uji kualitas data, uji asumsi klasik dan analisis regresi linear berganda. Hasil dari pengolahan data yang di temukan dengan uji koefisiensi determinasi dan uij hipotesis menyatakan bahwa Service Quality memiliki pengaruh positif dan signifikan terhadap repurchase intention, Trust memiliki pengaruh positif dan signifikan terhadap repurchase intention dan Satisfaction memiliki pengaruh positif dan signifikan terhadap repurchase intention, secara serentak ketiga variabel memiliki pengaruh positif yang signifikan dan simultan terhadap repurchase intention
Pengaruh Penjualan Pribadi, Kualitas Produk dan Kepercayaan Pembelian pada PT Usaha Kiat Permata Bryan Bryan; Heryenzus Heryenzus
Jurnal Disrupsi Bisnis Vol 6, No 1 (2023): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.27771

Abstract

PT. Usaha Kiat Permata adalah suatu perusahaan yang berada di Kota Batam yang menjual beras yang dapat dikatakan sebagai bahan pokok yang dikonsumsi masyarakat Indonesia. Tidak mudah untuk menjual beras di tengah banyaknya saingan dan naik turunnya harga bahan pokok dengan demikian, PT. Usaha Kiat Permata itu sendiri membutuhkan kerja keras untuk melakukan penjualan pribadi dengan menawarkan produk kepada konsumen serta kualitas produk yang diberikan sangat baik dan meningkatkan kepercayaan pembelian, namun demikian faktor-faktor yang digunakan oleh PT. Usaha Kiat Permata masih belum ideal yang berdampak terhadap keputusan pembelian. Dengan dapat diketahui tujuan yang dapat dilakukan antara penjualan pribadi, kualitas produk dan kepercayaan pembelian pada PT Usaha Kiat Permata. Metode deskriptif dan pendekatan kuantitatif digunakan untuk melakukan penelitian ini. Populasi yang akan digunakan dalam penelitian ini merupakan konsumen PT Usaha Kiat Permata dimana berdasarkan jumlah konsumen pada bulan Agustus tahun 2022 berjumlah 175. Oleh karena itu, jumlah populasi yang digunakan berjumlah 175 konsumen. Rumus Slovin digunakan untuk metode pengambilan sampel diketahu 124 responden. Dengan suatu teknik analisis data yang dapat digunakan dengan uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Dalam hasil penelitian ditemukan yang dapat disimpulkan bahwa penjualan pribadi, kualita produk dan kepercayaan pembelian telah dapat memberi suatu pengaruh secara parsial serta secara simultan dengan pengaruh yang positif serta signifikan yang ditujukan kepada keputusan pembelian pada PT Usaha Kiat Permata.
PENGARUH IKLAN, PERSEPSI KUALITAS DAN DIGITAL MARKETING TERHADAP MINAT BELI SCARLETT DI BATAM Nur Asyikin; Heryenzus Heryenzus
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 2 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i2.2023.640-648

Abstract

Tujuan dilakukannya penelitian ini ialah untuk mengetahui hubungan pengaruh iklan, persepsi kualitas dan digital marketing terhadap minat beli scarlett dibatam. Adapun jenis penelitian yang digunakan adalah penelitian kuantitatif dengan populasi seluruh konsumen yang menggunakan scarlett dikecamatan batu aji yaitu sebanyak 180 responden. Teknik sampel yang digunakan merupakan teknik nonprobability sampling dengan jenis teknik purposive sampling. Data yang terdapat pada penelitian ini merupakan hasil dari pengumpulan kuesioner yang sudah di uji validitas dan realibitasnya dan hasil wawancara dengan distributor scarlett yang ada di kecamatan batu aji. Pada penlitian ini analisis pengaruh menggunakan uji T dan uji F. Penulis mendapat kesimpulan dari penelitian ini berupa hubungan antara variabel iklan, persepsi kualitas dan digital marketing berpengaruh positif dan signifikan terhadap minat beli secara parsial dan simultan.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Extra Qilo Laundry Kiloan Di Kota Batam Nelli Riama Manullang; Heryenzus Heryenzus
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.516

Abstract

Bisnis Laundry adalah salah satu organisasi yang bergerak di bidang jasa dan saat ini tersebar luas secara lokal, pelayanan yang diberikan ialah mencuci, menyetrika, dan dry cleaning. Kepuasan pelanggan adalah tingkat pelayanan atau kualitas produk. Faktor kepuasan pelanggan yaitu, ada perbedaan harga dan kualitas pelayanan. Penelitian ini bermaksud untuk memutuskan bagaimana pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan Extra Qilo Laundry Kiloan Di Kota Batam. Penelitian ini menggunakan analisis deskriptif kuantitatif, populasi berasal dari pelanggan Extra Qilo Laundry Kiloan Di Kota Batam. Adapun pengambilan sampel menggunakan metode accidental sampling, sampel yang diambil peneliti adalah 100 responden. Dalam pengumpulan informasi peneliti menyebarkan kuesioner dengan mengajukan pertanyaan atau pernyataan kepada responden. Teknik analisis dilakukan dengan metode analisis regresi berganda, uji asumsi klasik, uji koefisien determinasi,Uji t dan Uji f dengan pengolahan data menggunakan SPSS versi 25. Analisis hasil peneltian ini dapat di simpulkan bahwa kualitas pelayanan berpengaruh secara parsial dan signifikan terhadap kepuasan pelanggan dengan nilai t hitung 9,194 > t tabel 1,984. Kualitas pelayanan dan harga secara simultan berpengaruh signifikan terhadap kepuasan pelanggan dengan F hitung 109,834 lebih besar F tabel 3,09 dan nilai signifikasi 0,000 < 0,05.
Pengaruh Kualitas Produk, Promosi dan Nilai Pelanggan Terhadap Keputusan Pembelian di PT Weedo Niaga Global Mahatta Mahatta; Heryenzus Heryenzus
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.626

Abstract

With the advent of growing globalization, the business world is booming, leading to the fact that they all have strong competitiveness, so that without them knowing it, they can do everything from entrepreneurs to profits achieved through power struggles. competition from competitors that appear in the global business market. The benefits and objectives of this study are to determine the effect of product quality, promotion and customer value on purchasing decisions at PT Weedo Niaga Global simultaneously. This research uses descriptive research through a quantitative approach. The application program used namely SPSS version 26. The sample obtained from the simple random sampling technique was 105 respondents. The data collection process uses the google form in the form of a questionnaire and has been processed using SPSS. The results that have been tested through statistical tests on the variables of product quality, promotion and customer value are data that show normal distribution data, independent variables have no ties to the absence of multicollinearity and heteroscedasticity. Test results there are, among others, the coefficient of determination as much as 77.9%, the f test proves the value of 52.133> 2.69 with sig 0.000 <0.05 that simultaneous occurrence between product quality, promotion and customer value has a significant effect on purchasing decisions. The t test results from product quality of 2,390 > 1.98326, promotion of 2,862 > 1.98326 and customer value of 4,428 > 1.98326. Therefore all t test results include the interpretation of the accepted hypothesis.
QUALITY PERCEPTION ANALYSIS ON PURCHASE INTENTION (DING TEA BRAND IN BATAM) Tiurniari Purba; Nora Pitri Nainggolan; Heryenzus Heryenzus
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i1.6648

Abstract

Perceived quality can be a company marketing strategy over a product and forming a relationship between producers and consumers. This study aims to examine and analyze the influence of factor effecting purchase intention of brand Ding Tea in Batam. By using purposive sampling obtained 195 respondents. Using multiple linear regression to data analysis and validity, reliability and classical assumption tests. this study proves perceived quality affect purchase intentions. From this study, it is expected that companies pay more attention to product quality and consumer reviews to increase purchase intention.
Co-Authors Bryan Bryan Crismeny Witaloca Purba David Humala Sitorus Dedi Sintoso Flora Agustina Manullang Mahatta Mahatta MARIANAWATI SIREGAR MEREZA . Nelli Riama Manullang Nora Pitri Nainggolan Nur Asyikin Restui Laia Sherry Sherry Sri Haryanti Lubis Suali Suali Suali, Suali Suali, Suali TIURNIARI PURBA VUSPITA .