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Pengaruh Testimoni dan Diskon terhadap Keputusan Pembelian Sepatu New Balance: Peran Gender sebagai Variabel Moderasi pada Generasi Z Rida Haris, Kadarisman; Fadjar, Adfiyani; Muzakir; Ega Nugraha, Mohammad
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2193

Abstract

This study aims to analyze the effect of testimonials and discounts on purchasing decisions for New Balance shoes in generation Z. The sample used in this study was 96 people with purposive sampling technique. The data were collected using a questionnaire and analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of Smart PLS 4.0 software. The results showed that testimonials and discounts partially had a positive and significant effect on purchasing decisions for New Balance shoes. In addition, testimonials and discounts also have a simultaneous positive and significant effect on purchasing decisions. These findings indicate that factors such as consumer reviews and discount offers have an important role in influencing purchasing decisions in generation Z, which can be a strategic consideration for companies in marketing New Balance shoe products to this market segment.
Pengaruh Psychological Capital dan Person-Organization Fit terhadap Subjective Well-Being Mahasiswa Pekerja (Studi Kasus pada Mahasiswa Manajemen Universitas Tadulako) Novita Pratiwi, Selvilia; Hasanuddin, Bakri; Risnawati; Ega Nugraha, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8793

Abstract

This study examines the low subjective well-being of students who study while working due to academic and job demands. It aims to analyze the effects of Psychological Capital and Person-Organization Fit on subjective well-being among Management students of Tadulako University, class of 2022. Using a quantitative approach, saturated sampling, and multiple linear regression, data were collected from 56 respondents. The results show that Psychological Capital and Person-Organization Fit have positive and significant partial and simultaneous effects on subjective well-being. These findings imply that strengthening students’ psychological resources and organizational compatibility can improve their well-being. Keywords: Psychological Capital, Person-Organization Fit, Subjective Well-Being, Working Students, University Students, Higher Education
The Effect of Work Motivation and Job Satisfaction on Service Quality Among Employees of the Bulili Community Health Center, Palu City Lovita , Sherly; Natsir, Syahir; Wahyuni Adda, Harnida; Ega Nugraha, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8839

Abstract

This study examines the effect of work motivation and job satisfaction on service quality at the Bulili Community Health Center, Palu City. The research addresses issues related to suboptimal service quality influenced by human resource factors. A quantitative approach with multiple linear regression analysis was applied to 83 respondents using questionnaires. The results show that work motivation and job satisfaction have a positive and significant effect, both partially and simultaneously, on service quality. The model explains 33% of the variance in service quality. These findings imply that enhancing employee motivation and job satisfaction is essential to improve service quality in public health services effectively. Keywords: Work Motivation, Job Satisfaction, Service Quality, Public Health Services, Employee Performance, Community Health Center, Human Resource Management  
The Effect of Training and Career Development on the Improvement of Police Personnel Performance at the Central Sulawesi Regional Police Salmia Tri Agustina; Hasanuddin, Bakri; Kornelius, Yoberth; Ega Nugraha, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8866

Abstract

This study examines the impact of training and career development on the performance of police personnel at the Central Sulawesi Regional Police. The objective is to analyze both partial and simultaneous effects of these variables. A quantitative associative approach was employed with 384 respondents selected using stratified random sampling. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression. The results show that training and career development have positive and significant effects on performance, both individually and simultaneously, with an explanatory power of 79.5%. These findings imply the importance of improving training quality and implementing transparent, performance-based career development systems. Keywords: Training; Career Development;  Performance; Police Personnel;  Central Sulawesi Regional Police
The Effect of Work Environment and Work Motivation on Employee Performance at Balitbangda Office of Donggala Regency Warzukni, Ikna; Idris; Kornelius, Yoberth; Ega Nugraha, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8886

Abstract

This study examines the effect of work environment and work motivation on employee performance at the Regional Research and Development Agency (Balitbangda) of Donggala Regency. Using a quantitative causal approach with saturated sampling, data were collected from 40 employees and analyzed using multiple linear regression. The results show that the work environment has a positive but insignificant effect, while work motivation has a positive and significant effect on performance. Simultaneously, both variables significantly influence employee performance (R² = 0.826). These findings imply that strengthening employee motivation is more critical than improving the work environment in enhancing performance.