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Subjective Normsand Entrepreneurship Education Towards Self-Efficacy and Entrepreneurship Ariyanto Masnun; Chintya Ones Charli; Budi Hartoyo; Rahmadani Hidayat; Menhard Menhard
Journal of Accounting and Finance Management Vol. 3 No. 6 (2023): Journal of Accounting and Finance Management (January - February 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i6.170

Abstract

Setih Setio Muara Bungo Institute of Administration and Health prepares students to become independent and successful entrepreneurs of the future. The purpose of this research is to clarify whether there is a subjective norm in entrepreneurship education regarding self-efficacy in entrepreneurship among students of the Faculty of Management in the business administration course in the eighth semester. Methods of collecting literature review data and field his research, including interviews, observations, and questionnaires conducted on a student population and her sample of 75 people. The data analysis method used to test the hypotheses in this study is SEM-PLS. As a result of testing the direct influence hypothesis, it was shown that entrepreneurship education has a significant impact on self-efficacy, entrepreneurship education has a significant impact on entrepreneurship, and entrepreneurship education has a significant impact on entrepreneurship. I was. I was. However, subjective norms do not significantly influence entrepreneurial intentions.
Interpretation Innovative Work Behavior and Transformational Leadership: Analysis Work Engagement and Work Environment on Dinas Pariwisata Kota Padang Chintya Ones Charli; Ariyanto Masnum; Rahmadani Hidayat; Menhard Menhard; Budi Hartoyo
Journal of Accounting and Finance Management Vol. 3 No. 6 (2023): Journal of Accounting and Finance Management (January - February 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i6.173

Abstract

This research is aimed at uncovering the influence of Work Engagement and Work Environment on Innovative Work Behavior through Transformational Leadership as an Intervening variable. The research was conducted at the Padang City Tourism Office. The study population was 60 employees who worked in the Padang City Tourism Office, both civil servants and honorary employees. Furthermore, 60 employees became research samples taken proportionally and randomly with proportional random sampling techniques. Structural equation modeling (SEM) with a partial least square (PLS) approach is applied as a data analysis method. The results of the study revealed that work engagement and transformational leadership affect Innovative work behavior and work environment does not affect innovative work behavior. Work engagement affects transformational leadership, work environment does not affect transformational leadership. And there is an indirect influence between work engagement and innovative work behavior through transformational leadership.
Implementation of Organizational Citizenship Behavior (OCB) and Emotional Exhaustion: Analysis of Leadership and Self Efficacy in Private Employees in the City of Padang Menhard Menhard; Chintya Ones Charli; Rahmadani Hidayat; Ariyanto Masnum; Budi Hartoyo
Dinasti International Journal of Management Science Vol. 4 No. 4 (2023): Dinasti International Journal of Management Science (March - April 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i4.1761

Abstract

This study aims to analyze the role of emotional exhaustion on Organizational Citizenship Behaviour (OCB) with leadership and self efficacy as independent variables. The population in this study was private employees in the city of Padang. To determine the sample, the use of Maximum Likelihood estimate is used which requires a total sample of 100-200 samples, the researcher will take a sample of 100-200 private employees in the city of Padang. The analysis method used is Analysis on SEM-PLS. The results of this study show that there is a significant influence of each variable of Leadership and self Efficacy on Emotional Fatigue, a significant influence of Leadership and self Efficacy on Organizational Citizenship Behaviour (OCB). This research model uses 4 variables and applies the concept of intervening. Where in this study analyzed with SEM-PLS. This research proves that leadership and self efficacy affect Organizational Citizenship Behaviour (OCB) with emotional fatigue as an intervening variable.
ANALISIS PENGARUH KUALITAS LAYANAN, STRATEGI KEY OPINION LEADER DAN PROMOSI DIGITAL TERHADAP REPURCHASE INTENTION Riesna Apramilda; Menhard Menhard; Rio Haribowo; Sukma Irdiana; Feby Arma Putra; Eko Nur Hermansyah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1456

Abstract

This study aims to analyze the effect of service quality, key opinion leader strategy, and digital promotion on consumer repurchase intention in the context of digital business. In the era of digital transformation, companies increasingly rely on technology-based marketing strategies and social media to retain customers and increase repeat purchases. Two hundred people who have shopped online are surveyed for this quantitative study. Multiple linear regression techniques were employed for the data analysis. Concurrently, the data demonstrated that digital promotion, Key Opinion Leader approach, and service quality all significantly impact repurchase intention. One of the most important factors in determining whether or not a customer will buy from a company again is the key opinion leader approach. The results demonstrate the significant impact that public figures' trust and influence can have on consumers' perceptions and decisions. By emphasizing the importance of service quality and collaborating with relevant key opinion leaders, this study offers practical implications for online business actors looking to build efficient marketing strategies.
DETERMINING THE MARKETING STRATEGY OF STIE MAHAPUTRA RIAU USING THE K-MEANS CLUSTERING ALGORITHM METHOD Rahmadani Hidayat; Sarjon Defit; Menhard Menhard
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.785

Abstract

The difficulty of getting new prospective students requires STIE Mahaputra Riau to be able to design an effective and efficient marketing strategy. This study aims to determine a marketing strategy using the K-Means Clustering method. The K-Means Clustering algorithm method is to cluster data based on the attributes of student name, school of origin, area of origin and chosen study program, so that cluster data output is obtained that can be used in making marketing strategy decisions. The sample data used in this study are data from high school, vocational high school or equivalent students who are in the third grade in 2023, specifically for the province of Riau and its surroundings, totaling 750 data. The results of this study indicate that based on the total student data of 750 people, they are grouped into 3 clusters. Cluster 1 consists of 145 people from Rokan Hulu, Indragiri Hilir, Bengkalis, Kuantansingingi and West Sumatra Regencies. Cluster 2 consists of 344 people from Kampar and Indragiri Hulu Regencies. And cluster 3 as many as 261 people from Pelalawan, Siak and Rokan Hilir Regencies. It was also found in each cluster, the study program with the most interest was the S1 Management study program. So the marketing strategy implemented should pay attention to the area of origin and the study program chosen as the basis for implementing policies in accepting new prospective students.Keywords : Data Mining, Marketing Strategy, Clustering, K-Means Method
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA JELISO COSMETIC PANAM Annisa Khairani; Muhammad Yusuf; Menhard Menhard; Rahmadani Hidayat
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 15, No 1 (2026): KOMPLEKSITAS EDISI JUNI 2026
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol15no1.1214

Abstract

This study aims to determine the relationships among service quality, product quality, and location in purchasing decisions for MS Glow Skincare products at Jeliso Cosmetic. This research is a quantitative descriptive study using questionnaires and Google Forms for data collection. The questionnaire data were processed using SPSS. A sample of 95 respondents was selected using simple random sampling. The results indicate that service quality, product quality, and location exert partial and simultaneous influences on purchasing decisions. The higher the manufacturer's quality, the greater its influence on consumers' purchasing decisions. The lower a product's price, the higher its demand, which in turn influences purchasing decisions.Penelitian ini bertujuan untuk mengetahui hubungan antara kualitas pelayanan, kualitas produk dan lokasi terhadap keputusan pembelian produk MS Glow Skincare di Jeliso Cosmetic. Penelitian ini merupakan penelitian deskriptif kuantitatif, metode pengumpulan data yang digunakan adalah dengan cara menyebar kuisioner dan juga menggunakan google form. Data hasil kuisioner diolah dengan metode SPSS. Sampel pada penelitian ini sebanyak 95 responden yang dipilih dengan teknik simple random sampling. Hasil penelitian menunjukkan bahwa kualitas pelayanan, kualitas produk dan lokasi berpengaruh secara parsial dan simultan terhadap keputusan pembelian. Semakin baik kualitas yang diberikan oleh produsen maka semakin tinggi pula pengaruhnya pada konsumen untuk melakukan keputusan pembelian. semakin murah harga suatu produk maka semakin tinggi pula tingkat permintaan produknya yang berefek pada keputusan pembelian juga akan meningkat.
Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review) Rahmadani Hidayat; Menhard Menhard; Chintya Ones Charli; Ariyanto Masnum; Budi Hartoyo
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 1 (2023): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i1.1749

Abstract

This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.
Pengaruh Motivasi Kerja, Lingkungan Kerja, Dan Disiplin Kerja Terhadap Kinerja Karyawan Di Pt Catur Sentosa Adiprana Tbk. Dimas Syah Putra; Menhard Menhard; Rahmadani Hidayat
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 6 No 1 (2026): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/1rs8qn74

Abstract

This study aims to analyze the influence of work motivation, work environment, and work discipline on employee performance both partially and simultaneously at PT. Catur Sentosa Adiprana Tbk. The background of this study is based on the fluctuations in the company's sales realization during the 2020–2024 period which indicates employee performance problems. The research method used is a quantitative method with a survey approach. The population in this study amounted to 46 people who were all used as research samples. The type of data used is quantitative data with primary data sources obtained through distributing questionnaires and interviews. Data analysis was carried out using IBM SPSS software version 27 with stages of instrument testing, validity testing, reliability testing, classical assumption testing (normality testing and linearity testing), and hypothesis testing through t-test and F-test. The results of the study indicate that partially work motivation has a negative and significant influence on employee performance, while the work environment and work discipline have a positive and significant influence on employee performance. Simultaneously, work motivation, work environment, and work discipline have a positive and significant influence on employee performance at PT. Catur Sentosa Adiprana Tbk. Catur Sentosa Adiprana Tbk. These findings indicate that improving employee performance can be achieved through creating a conducive work environment and implementing consistent work discipline, while still paying attention to proper work motivation management.
Pengaruh Beban Pajak Tangguhan Dan Perencanaan Pajak Terhadap Manajemen Laba Pada Perusahaan Manufaktur (Subsektor Kimia) Yang Terdaftar Di BEI Tahun 2019-2023 Jonnedi Jonnedi; Muhammad Yusuf; Menhard Menhard; Giri Suseno
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 6 No 2 (2026): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Agustus 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/8j950p14

Abstract

The purpose of this study is to determine the effect of deferred tax burden and tax planning on earnings management in manufacturing companies (chemical sector) listed on the Indonesia Stock Exchange in 2019-2023. The research method used in this study is a quantitative method. The type of data used is secondary data. The population in this study amounted to 11 companies. Based on the predetermined criteria using purposive sampling technique, 9 companies were obtained. The analysis techniques used are descriptive statistical analysis, multiple linear regression analysis, classical assumption test and hypothesis test, then processed using the SPSS 2023 application. The results of this study indicate that partially deferred tax burden affects earnings management and tax planning affects earnings management. Simultaneously deferred tax burden and tax planning affect earnings management.