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Subjective Normsand Entrepreneurship Education Towards Self-Efficacy and Entrepreneurship Ariyanto Masnun; Chintya Ones Charli; Budi Hartoyo; Rahmadani Hidayat; Menhard Menhard
Journal of Accounting and Finance Management Vol. 3 No. 6 (2023): Journal of Accounting and Finance Management (January - February 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i6.170

Abstract

Setih Setio Muara Bungo Institute of Administration and Health prepares students to become independent and successful entrepreneurs of the future. The purpose of this research is to clarify whether there is a subjective norm in entrepreneurship education regarding self-efficacy in entrepreneurship among students of the Faculty of Management in the business administration course in the eighth semester. Methods of collecting literature review data and field his research, including interviews, observations, and questionnaires conducted on a student population and her sample of 75 people. The data analysis method used to test the hypotheses in this study is SEM-PLS. As a result of testing the direct influence hypothesis, it was shown that entrepreneurship education has a significant impact on self-efficacy, entrepreneurship education has a significant impact on entrepreneurship, and entrepreneurship education has a significant impact on entrepreneurship. I was. I was. However, subjective norms do not significantly influence entrepreneurial intentions.
Interpretation Innovative Work Behavior and Transformational Leadership: Analysis Work Engagement and Work Environment on Dinas Pariwisata Kota Padang Chintya Ones Charli; Ariyanto Masnum; Rahmadani Hidayat; Menhard Menhard; Budi Hartoyo
Journal of Accounting and Finance Management Vol. 3 No. 6 (2023): Journal of Accounting and Finance Management (January - February 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i6.173

Abstract

This research is aimed at uncovering the influence of Work Engagement and Work Environment on Innovative Work Behavior through Transformational Leadership as an Intervening variable. The research was conducted at the Padang City Tourism Office. The study population was 60 employees who worked in the Padang City Tourism Office, both civil servants and honorary employees. Furthermore, 60 employees became research samples taken proportionally and randomly with proportional random sampling techniques. Structural equation modeling (SEM) with a partial least square (PLS) approach is applied as a data analysis method. The results of the study revealed that work engagement and transformational leadership affect Innovative work behavior and work environment does not affect innovative work behavior. Work engagement affects transformational leadership, work environment does not affect transformational leadership. And there is an indirect influence between work engagement and innovative work behavior through transformational leadership.
Implementation of Organizational Citizenship Behavior (OCB) and Emotional Exhaustion: Analysis of Leadership and Self Efficacy in Private Employees in the City of Padang Menhard Menhard; Chintya Ones Charli; Rahmadani Hidayat; Ariyanto Masnum; Budi Hartoyo
Dinasti International Journal of Management Science Vol. 4 No. 4 (2023): Dinasti International Journal of Management Science (March - April 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i4.1761

Abstract

This study aims to analyze the role of emotional exhaustion on Organizational Citizenship Behaviour (OCB) with leadership and self efficacy as independent variables. The population in this study was private employees in the city of Padang. To determine the sample, the use of Maximum Likelihood estimate is used which requires a total sample of 100-200 samples, the researcher will take a sample of 100-200 private employees in the city of Padang. The analysis method used is Analysis on SEM-PLS. The results of this study show that there is a significant influence of each variable of Leadership and self Efficacy on Emotional Fatigue, a significant influence of Leadership and self Efficacy on Organizational Citizenship Behaviour (OCB). This research model uses 4 variables and applies the concept of intervening. Where in this study analyzed with SEM-PLS. This research proves that leadership and self efficacy affect Organizational Citizenship Behaviour (OCB) with emotional fatigue as an intervening variable.
ANALISIS PENGARUH KUALITAS LAYANAN, STRATEGI KEY OPINION LEADER DAN PROMOSI DIGITAL TERHADAP REPURCHASE INTENTION Riesna Apramilda; Menhard Menhard; Rio Haribowo; Sukma Irdiana; Feby Arma Putra; Eko Nur Hermansyah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1456

Abstract

This study aims to analyze the effect of service quality, key opinion leader strategy, and digital promotion on consumer repurchase intention in the context of digital business. In the era of digital transformation, companies increasingly rely on technology-based marketing strategies and social media to retain customers and increase repeat purchases. Two hundred people who have shopped online are surveyed for this quantitative study. Multiple linear regression techniques were employed for the data analysis. Concurrently, the data demonstrated that digital promotion, Key Opinion Leader approach, and service quality all significantly impact repurchase intention. One of the most important factors in determining whether or not a customer will buy from a company again is the key opinion leader approach. The results demonstrate the significant impact that public figures' trust and influence can have on consumers' perceptions and decisions. By emphasizing the importance of service quality and collaborating with relevant key opinion leaders, this study offers practical implications for online business actors looking to build efficient marketing strategies.