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All Journal DIJB (Diponegoro International Journal of Business) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Fahmi, Laela Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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From knowledge to decision: A PLS-MGA investigation of halal fashion purchase behaviour across generation in Indonesia Zahro, Z; Affa, Ahmad Syaiful; Jannah, Kamalina Din; Shofiyuddin, Muhammad; Irawan, Zahri; Fahmi, Laela Nur
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.107-128

Abstract

Halal fashion consumption in Indonesia is rapidly evolving at the intersection of religious identity, modern lifestyle, and ethical consumerism. However, prior research has largely emphasized religiosity, with limited attention to cognitive and lifestyle dimensions across generational cohorts. This study examines the structural relationships between consumer knowledge, halal awareness, lifestyle orientation, and halal fashion purchase decisions, while exploring generational differences among Muslim consumers using Partial Least Squares Multi-Group Analysis (PLS-MGA). A cross-sectional survey of 504 Muslim respondents from Generations X, Y, and Z was analyzed using WarpPLS 8.0. Results indicate that consumer knowledge strongly influences both halal awareness and lifestyle, but has a weak direct effect on purchase decisions. Lifestyle emerges as the strongest predictor of halal fashion consumption. PLS-MGA reveals significant generational differences, particularly in the effects of knowledge on lifestyle and awareness on purchase decisions, with Gen Z showing the strongest behavioral alignment. These findings highlight the need for generation-specific marketing: Gen Z responds to lifestyle and ethical identity, Gen Y to value integration between modernity and tradition, and Gen X to certification and institutional cues. This study advances halal consumer behavior theory by integrating lifestyle as a core construct and validating generational variations in a Muslim-majority context.
Dari Kepuasan hingga Loyalitas: Menjelajahi Bagaimana Kualitas Layanan, Harga Wajar, dan Suasana Toko Mempengaruhi Belanja Pelanggan Sunarjo, Wenti Ayu; Nurhayati, Siti; Prasetiani, Titi Rahayu; Ilmiani, Amalia; Sabana, Choliq; Dang, Vu Hung; Fahmi, Laela Nur
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.18347

Abstract

This study investigates the influence of service quality, price fairness, and store atmosphere on customer loyalty through the mediating role of customer satisfaction, using Indomaret customers in Pekalongan City as the research context. Employing a quantitative research design with 120 respondents selected through purposive sampling, data were collected via structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling. The result in this study are (1) service quality have a positive insignificant effect on customer satisfaction, (2) price fairness have a positive insignificant effect on customer satisfaction, (3) store atmosphere have a positive insignificant effect on customer satisfaction, (4) service quality have a positive insignificant effect on customer loyalty, (5) price fairness have a positive insignificant effect on customer loyalty, (6) store atmosphere have a positive insignificant effect on customer loyalty, (7) customer satisfaction have a positive insignificant effect on customer loyalty, (8) customer satisfaction is able to mediate the relationship service quality on customer loyalty, (9) price fairness is able to mediate the relationship service quality on customer loyalty, (10) store atmosphere is able to mediate the relationship service quality on customer loyalty. These findings indicate that high-quality service, fair pricing, and a pleasant store environment are essential in creating satisfied and loyal customers in the retail industry. The study contributes to understanding consumer behavior in the modern retail sector and offers managerial implications for retail operators to strengthen customer relationships through continuous improvement in service delivery, pricing transparency, and store ambiance.
Co-Authors Affa, Ahmad Syaiful Amalia M.Si SE. Ilmiani Choliq Sabana Dang, Vu Hung Irawan, Zahri Jannah, Kamalina Din Muhammad Shofiyuddin Siti Nurhayati Titi Rahayu Prasetiani Wenti Ayu Sunarjo Zahro, Z