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All Journal DIJB (Diponegoro International Journal of Business) DEDIKASI PKM Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal REKOMEN (Riset Ekonomi Manajemen)
Affa, Ahmad Syaiful
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Evaluating the Growth of Village Revenue by Enhancing Village-Owned Enterprises (BUMDes) Through the Application of Good Corporate Governance Adriyana, Rika; Affa, Ahmad Syaiful; Surendra; Pramestu, Meidiastika Widya
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11439

Abstract

This Badan Usaha Milik Desa (BUMDes) is a business entity where all or most of its capital is owned by the village through direct investment derived from the separated wealth of the village to manage assets, service provision, and other. BUMDes or village-owned enterprises represent an innovation for each village to continuously enhance their Village Original Income (PADes). This research aims to describe the optimization of BUMDes management by applying the principles of good governance, namely cooperative, participative, emancipative, accountable, transparent, and sustainable. Based on field surveys, questionnaire distribution, and interviews with several BUMDes managers, the results indicate that BUMDes has implemented aspects of good governance well. However, there are aspects that have not been optimally performed, such as accountability in financial reporting not being in line with accounting standards. As BUMDes Sumurjomblangbogo falls under the category of being in the pioneering stage, it has not yet contributed to the Village Original Income (PADes).
Manajemen Keuangan untuk Mendukung Pendidikan Anak Ayuningrum, Anggrainy Putri; Mahmudah, Dina Amalia; Ulum, Akhmad Samsul; Chalimah, Chalimah; Magetana, Dewi Yuniar; Affa, Ahmad Syaiful; Dewi, Kartika Sandra
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48777

Abstract

Orang tua menghadapi tantangan dalam menyediakan pembiayaan dalam mendukung pendidikan anak. Jumlah murid yang putus sekolah meningkat salah satunya dikarenakan permasalahan biaya pendidikan. Orang tua belum menyiapkan dana simpanan untuk anaknya. Kegiatan PkM ini dilakukan untuk meningkatkan kesdaran orang tua murid mengenai pentingnya menyiapkan dana pendidikan anak dimulai dari sekarang. Kegiatan ini dilaksanakan di SD Negeri 8 Bendan yang juga diikuti oleh mahasiswa asing dari Filipina yang ikut menceritakan bagaimana pengasuhan anak di Filipina . Terdapat 48 orang tuan yang hadir terdiri dari kelas 1 – kelas 3. Metode yang digunakan ialah identifikasi masalah, analisis kebutuhan, penyampaian materi dan evaluasi.  Pada analisis data digunakan teknik analisis kualitatif. Hasil pada kegiatan PkM ini terlihat pada test yang dilaksanakan sebelum dan sesudah kegiatan. Seperti pemahaman literasi keuangan yang mengalami peningkatan 78%, pengaturan manajemen keuangan meingkat 83%, rencana kepemilikan tabungan sebesar 83% dan rencana memiliki usaha tambahan sebesar 48%. Diharapkan dari kegiatan ini akan menjadikan meningkatkan jumlah anak yang bersekolah dan menurunkan angka putus sekolah khususnya di Kota Pekalongan.
MarTech Collaboration: The Role of Marketing Technology, Local Culture, and Social Networks in Enhancing Business Performance in the Digital Era Affa, Ahmad Syaiful; Meliza; Pramitasari, Afrinar
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2465

Abstract

The advancement of digital technology, particularly MarTech (Marketing Technology), has transformed business paradigms. However, the success of MarTech requires integration with local culture and social networks to achieve sustainable business performance. This study aims to explore the collaboration of MarTech, local culture, and social networks as a strategy for business growth. The research employs a mixed-method approach, combining qualitative and quantitative analyses in parallel. Qualitative data were obtained through literature analysis, while quantitative data measured business performance through visibility, engagement, and sales metrics. The findings indicate significant improvements in business performance during the March-May 2024 period, with a Return on Ad Spend (ROAS) reaching 10.5 in April. However, the conversion rate from Add to Cart (ATC) to purchase remains low, ranging from 8.6% to 19.7%. These findings highlight the need for retargeting optimization, enhanced user experience, and targeted promotional strategies. In conclusion, the integration of MarTech, local culture, and social networks can improve business performance, but further evaluation is required to enhance conversion rates and campaign effectiveness. This study provides strategic guidance for businesses to leverage technology and local culture for sustainable growth.
From knowledge to decision: A PLS-MGA investigation of halal fashion purchase behaviour across generation in Indonesia Zahro, Z; Affa, Ahmad Syaiful; Jannah, Kamalina Din; Shofiyuddin, Muhammad; Irawan, Zahri; Fahmi, Laela Nur
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.107-128

Abstract

Halal fashion consumption in Indonesia is rapidly evolving at the intersection of religious identity, modern lifestyle, and ethical consumerism. However, prior research has largely emphasized religiosity, with limited attention to cognitive and lifestyle dimensions across generational cohorts. This study examines the structural relationships between consumer knowledge, halal awareness, lifestyle orientation, and halal fashion purchase decisions, while exploring generational differences among Muslim consumers using Partial Least Squares Multi-Group Analysis (PLS-MGA). A cross-sectional survey of 504 Muslim respondents from Generations X, Y, and Z was analyzed using WarpPLS 8.0. Results indicate that consumer knowledge strongly influences both halal awareness and lifestyle, but has a weak direct effect on purchase decisions. Lifestyle emerges as the strongest predictor of halal fashion consumption. PLS-MGA reveals significant generational differences, particularly in the effects of knowledge on lifestyle and awareness on purchase decisions, with Gen Z showing the strongest behavioral alignment. These findings highlight the need for generation-specific marketing: Gen Z responds to lifestyle and ethical identity, Gen Y to value integration between modernity and tradition, and Gen X to certification and institutional cues. This study advances halal consumer behavior theory by integrating lifestyle as a core construct and validating generational variations in a Muslim-majority context.
Co-Authors Adriyana, Rika Afrinar Pramitasari Akhmad Samsul Ulum Anggrainy Putri Ayuningrum Chalimah Dewi, Kartika Sandra Fahmi, Laela Nur Irawan, Zahri Jannah, Kamalina Din Magetana, Dewi Yuniar Mahmudah, Dina Amalia Meliza Muhammad Shofiyuddin Pramestu, Meidiastika Widya Surendra Zahro, Z