Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Sambolayuk , Yasmin Saul
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pelatihan Branding dan Promosi Digital Sebagai Strategi Peningkatan Daya Saing Pelaku Usaha UMKM Konawe Selatan Harjun, Harjun; Ikrar, Muh Fathul; Sambolayuk , Yasmin Saul; Basri, Asriyani Mulia; Rizal, Rizal; Igo BD, Abdullah; Hasniah, Hasniah; Nia, Murni; Ramly, Ramly; Samsinar, Wa Ode Fazri
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3kjrbb37

Abstract

This community service program was themed "Branding and Digital Promotion Training as a Strategy to Increase the Competitiveness of MSMEs in South Konawe." The training targeted sixteen (16) MSMEs, both in the same and different business types, who were expected to be able to develop their businesses after participating in the training. Digital marketing training for MSMEs in South Konawe positively contributed to increasing the knowledge, skills, and awareness of entrepreneurs in utilizing digital technology as a marketing strategy. Through a combination of material delivery and practice, participants mastered product photography techniques, digital catalog management, promotional content creation, branding strategies, social media utilization, and marketplace management, enabling them to build a more professional business identity and expand market reach. Therefore, this training is a strategic step in encouraging the digital transformation of MSMEs, increasing their competitiveness, and supporting the sustainable improvement of MSME welfare and the regional economy.
Co-Authors Basri, Asriyani Mulia Harjun, Harjun Hasniah Hasniah Igo BD, Abdullah Ikrar, Muh Fathul Nia, Murni Ramly, Ramly Rizal Rizal Samsinar, Wa Ode Fazri