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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Sindy Sataroh
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice

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Transformasi Digital UMKM melalui Pelatihan Manajemen Keuangan, Strategi Pemasaran, dan Desain Promosi Berbasis Canva di Desa Terak, Bangka Tengah Sumarno Sumarno; Ari Juliansyah; Nurjanah Nurjanah; Feni Kurnia; Rifki Hanif Setiawan; Sindy Sataroh
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2026): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i2.2951

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in promoting economic growth and improving community welfare. Nevertheless, many MSME owners in Terak Village, Central Bangka Regency, continue to face challenges in financial management, marketing, and the use of digital technology for business promotion. This community service program aimed to strengthen the capacity of MSME owners through training in basic financial management, marketing strategies, and digital promotional media development using Canva. The program employed a participatory approach consisting of needs assessment, material delivery, hands-on practice, mentoring, and evaluation. Participants were MSME owners in Terak Village. The results indicated increased participant understanding of basic financial recordkeeping, marketing strategy development, and digital promotional content creation. Participants were also able to design more attractive and informative promotional materials using Canva. The program demonstrated that practical, technology-based training can improve MSME owners’ knowledge and skills in managing and promoting their businesses. This initiative is expected to support the digital transformation of MSMEs, strengthen competitiveness, increase promotional effectiveness, and contribute to sustainable business development in the local community.
Co-Authors Ari Juliansyah Feni Kurnia N. Nurjanah Rifki Hanif Setiawan Sumarno Sumarno