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All Journal Global Review of Tourism and Social Sciences Advances in Tourism Studies
Oka Widjaya, I Gusti Ngurah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sustainable Tourism at the Edge of Biodiversity: Community Experiences in Indonesia’s Marine Protected Areas Jani, Ahmad Rapsan; Habibi, Putrawan; Oka Widjaya, I Gusti Ngurah; Ginting, Yanti Mayasari
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.77

Abstract

Marine protected areas (MPAs) in Indonesia, such as Raja Ampat and Wakatobi, have become internationally recognized for their biodiversity and as ecotourism destinations. While tourism has been promoted as a mechanism to finance conservation and generate local income, little is known about how resident communities perceive and navigate the tensions between ecological protection and livelihood needs. This study employs a qualitative research design to examine community narratives of sustainable tourism within MPAs. Data were collected through ethnographic fieldwork, participant observation, semi-structured interviews with fishermen, homestay owners, and dive guides, as well as focus group discussions with community leaders. Thematic analysis reveals that residents often view tourism as both an opportunity for economic diversification and a source of restrictions on traditional livelihoods, particularly fishing. Narratives highlight ambivalence, as communities’ articulate pride in contributing to global conservation while simultaneously voicing concerns about exclusion, inequitable benefit distribution, and cultural change. The findings underscore that sustainable tourism in MPAs cannot be reduced to visitor management or ecological indicators alone. Instead, it must incorporate local voices and participatory governance to achieve equitable and resilient conservation outcomes.
Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages Putu Ade Wijana; Pratama, I Putu Andre Adi Putra; Oka Widjaya, I Gusti Ngurah; Pitanatri, Isvari Ayu
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.474

Abstract

Digital transformation has become a key strategy for advancing sustainable rural tourism, yet many destinations struggle to translate digital access into effective branding outcomes. This study examines how digital branding competencies shape sustainable tourism development in two tourism villages in Gianyar, Bali, namely Taro and Keliki. Using a qualitative comparative case study approach, data were collected through in depth interviews with eighteen local stakeholders, participant observation, and a systematic audit of digital platforms. The analysis reveals that differences in digital performance are not primarily driven by technology availability but by variations in governance, human capital, and narrative coordination. Taro demonstrates an integrated digital branding model supported by institutional collaboration and clear role distribution, while Keliki exhibits fragmented practices reliant on individual initiatives. The findings highlight that sustainable digital transformation in rural tourism depends on institutionalized branding competencies rather than technical adoption alone
Co-Authors Ginting, Yanti Mayasari Habibi, Putrawan JANI, AHMAD RAPSAN Pitanatri, Isvari Ayu Pratama, I Putu Andre Adi Putra Putu Ade Wijana