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All Journal Enrichment : Journal of Management Gudang Jurnal Multidisiplin Ilmu
Anis Sirojuddin Suryo Negoro
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Peningkatan Kapabilitas SDM pada UMKM Desa Bakalan Gondang Mojokerto Melalui Pelatihan Sosial Media Marketing dan Manajemen Produksi Modern Anna Kridaningsih; Ratna Agustina; Anis Sirojuddin Suryo Negoro; Nurus Sabani; Risa Amalia Muzrifah; Adil Abdillah; Ahmad Mubarok
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1945

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah pedesaan sering menghadapi keterbatasan kapabilitas sumber daya manusia (SDM), terutama dalam pemanfaatan media sosial untuk pemasaran dan penerapan manajemen produksi modern. Permasalahan ini berdampak pada rendahnya daya saing produk, keterbatasan jangkauan pasar, dan efisiensi produksi yang kurang optimal. Penelitian pengabdian masyarakat ini bertujuan untuk meningkatkan kapabilitas SDM UMKM di Desa Bakalan Gondang, Mojokerto, melalui pelatihan social media marketing dan manajemen produksi modern. Metode yang digunakan bersifat deskriptif-partisipatif dengan tahapan: identifikasi masalah, perancangan materi pelatihan, implementasi, evaluasi, dan analisis hasil. Hasil pelatihan menunjukkan adanya peningkatan signifikan kemampuan peserta, antara lain: 90% peserta mampu membuat konten media sosial kreatif dan berinteraksi efektif dengan konsumen, serta 88% peserta menerapkan prinsip manajemen produksi modern, termasuk perencanaan produksi, pengendalian kualitas, dan pencatatan proses. Evaluasi integrasi pemasaran digital dan produksi menunjukkan bahwa peserta mampu menyesuaikan kapasitas produksi dengan permintaan pasar, meningkatkan efisiensi usaha, dan memperkuat daya saing produk. Pelatihan ini membuktikan efektivitas metode terpadu dalam meningkatkan kapabilitas SDM UMKM, mendorong UMKM menjadi lebih adaptif, inovatif, dan kompetitif, serta memberikan model bagi program pengabdian masyarakat serupa di desa lain.
Analysis of workload, career development, and compensation for employee retention at PT Angkasa Pura Indonesia Sobirin, Anas; Dewianawati, Dwi; Suryo Negor, Anis Sirojuddin
Enrichment : Journal of Management Vol. 15 No. 5 (2025): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i5.2408

Abstract

In the workplace, especially companies, they must have good human resource management. One of them is related to fulfilling what employees need or the rights of the employees themselves based on the regulations and agreements that have been agreed upon by both parties. Therefore, in this case, the company will not lose employees, especially those who have great potential for the company. This study aims to analyze the influence of workload, career development, and work compensation on employee retention at PT Angkasa Pura Indonesia (Case Study at Zainuddin Abdul Madjid International Airport Lombok). The method used was quantitative by distributing questionnaires to 108 non-structural permanent employees. Data were analyzed using validity tests, reliability tests, classical assumption tests, regression analysis, hypothesis testing, and determination coefficients. The results show that these three independent variables have a positive and significant effect on employee retention, either partially or simultaneously, with career development having a dominant effect
Co-Authors Adil Abdillah Ahmad Mubarok Dewianawati, Dwi Kridaningsih, Anna Nurus Sabani Ratna Agustina Risa Amalia Muzrifah Sobirin, Anas