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All Journal PERSPEKTIF: Journal of Social and Library Science
Ramadhani, Vanya Dyah Pitaloka Maharani A.C.
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Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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CONSUMER CULTURE AMONG SOCIOLOGY STUDENTS OF GORONTALO STATE UNIVERSITY Moobiato, Sri Anggriani; Olii, Risti; Karim, Titan; Ramadhani, Vanya Dyah Pitaloka Maharani A.C.
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 3 (2025): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i3.925

Abstract

This study explores consumer culture among Sociology students at Gorontalo State University, focusing on the forms, driving factors, meanings, symbolic interactions, and social impacts of consumer behavior. The research approach used was qualitative, with data collected through in-depth interviews with eight students from various semesters and classes from October 27 to November 30, 2025. The findings indicate that consumer behavior primarily occurs in the purchase of non-essential goods, such as clothing, gadgets, and lifestyle products, influenced by peer pressure, social media trends, and family background. Internal factors such as personal financial awareness and family values, as well as external factors such as social media exposure and peer influence, collectively shape student consumption patterns. Consumption serves not only to fulfill needs but also as a symbol of self-expression, identity construction, and social integration. Symbolic interactions influence students' perceptions of needs and wants, guiding consumption decision-making in a social context. The socio-impacts of consumer culture include status competition, financial pressure, and social inequality, while fostering creativity and social bonds.
THE PHENOMENON OF EARLY-AGE SMOKING AMONG STUDENTS AT SMA NEGERI 7 GORONTALO Sabbu, Aldi Bregi; Indriyanipoiyo, Indriyanipoiyo; Hikma, Hikma; Ramadhani, Vanya Dyah Pitaloka Maharani A.C.
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 3 (2025): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i3.929

Abstract

Early-age smoking remains a significant social issue among high school students. This study examines smoking behavior among students of SMA Negeri 7 Gorontalo, the factors influencing its emergence, and the effectiveness of social control within the family, school, and community. Using a descriptive qualitative approach, data were collected through observations, in-depth interviews, and documentation involving student smokers, peers, teachers, parents, and community members. The findings reveal that smoking is often carried out secretly and is primarily driven by peer influence, followed by smoking habits within the family, curiosity, easy access to cigarettes, and emotional pressure. Social control in schools and the community remains weak, contributing to the normalization of adolescent smoking. These results support Hirschi’s social control theory, which states that weakened social bonds increase the likelihood of deviant behavior. The study highlights the need to strengthen social control across all environments to reduce early-age smoking among students.
Co-Authors Hikma Hikma, Hikma Indriyanipoiyo, Indriyanipoiyo Karim, Titan Moobiato, Sri Anggriani Olii, Risti Sabbu, Aldi Bregi