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All Journal International Journal of Business, Law, and Education
Saifuddin, Sendy Salsabla
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Sustainability-Oriented Entrepreneurship: Examining the Role of Green Innovation and Stakeholder Engagement in Business Growth Sihite, Mislan; Ma'rifah, Ma'rifah; Saifuddin, Sendy Salsabla; Damayanti, Yenie Eva; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1344

Abstract

This study investigates the role of green innovation and stakeholder engagement in driving business growth within sustainability-oriented entrepreneurial firms. With increasing environmental and social pressures, entrepreneurs are challenged to integrate sustainability into their core business strategies while achieving competitive advantages. Using a quantitative approach, data were collected from 250 sustainability-oriented entrepreneurs and managers in small and medium-sized enterprises (SMEs) through a structured survey. Descriptive statistics, reliability analysis, correlation, and regression analyses were conducted to examine the relationships among green innovation, stakeholder engagement, and business growth. The results indicate that both green innovation and stakeholder engagement have significant positive effects on business growth, with evidence of synergistic interaction between the two factors. These findings underscore the strategic importance of sustainability-oriented practices, highlighting that environmental innovation and active stakeholder collaboration can simultaneously enhance firm performance and societal value. The study contributes to theory by integrating resource-based and stakeholder perspectives in entrepreneurial sustainability and offers practical guidance for entrepreneurs and policymakers seeking to achieve economic success while addressing environmental and social challenges.
Co-Authors Ade Onny Siagian Damayanti, Yenie Eva Ma'rifah, Ma'rifah Mislan Sihite, Mislan