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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO AMANDA BROWNIES Evinda Deviana Br Situmorang; Robinhot Gultom; Kristanty Nadapdap; Mislan Sihite
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 6 No 1 (2019): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v6i1.30

Abstract

This study aims to determine the influence of service quality and product quality on consumer purchase decision at Amanda Brownies Store in Medan. Thepopulation of this study was taken from the number of consumers for 6 month totalling 1,509 or 252 consumers in a month. The number of samples taken in this study was 155 consumers. The data collection methods in this study used questionnaires among 155 consumers of Amanda Brownies Store in Medan. The data analysis method used was Multiple Linear Regression method. The partial testing analysis shows that service quality and product quality have a significant effect on consumer purchase decision. Furthermore, the simultaneous test results showed that the service quality variable and product quality variable significantly influence the consumer purchase decision. The Adjusted R Square is 0.316 or 31.6%. This means that 31.6% of consumer purchase decision is influenced by both independent variables, while the remaining 68.4% of customer purchase decision is influenced by other variables-not examined in this study.
PENGARUH DISIPLIN KERJA PEGAWAI TERHADAP PRODUKTIVITAS KERJA PADA PERUM PRASARANA PERIKANAN SAMUDERA CABANG BELAWAN Mislan Sihite; Suhardy Cendrawan; Fitri Fitri
JURNAL MANAJEMEN Jurnal Manajemen Volume 3 Nomor 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masalah yang di bahas adalah apakah faktor individu karyawan yaitu disiplin kerja, motivasi, pelatihan dan pengembangan berpengaruh terhadap produktivitas kerja pada Perum Prasarana Perikanan Samudera Cabang Belawan? Berdasarkan data hasil penelitian yang telah dianalisis dapat dibuat kesimpulan sebagai berikut: variabel disiplin kerja berpengaruh positif dan nyata terhadap produktivitas kerja pada Perum Prasarana Perikanan Samudera Cabang Belawan.  Setiap peningkatan bobot disiplin keja sebesar 1 skor akan meningkatkan bobot produktivitas kerja sebesar 1,011.  Sebesar 71,30 % dari perubahan produktivitas kerja dapat dijelaskan oleh perubahan disiplin kerja. Pendisiplinan pegawai dengan tindakan korektif dan progresif cukup mampu memperbaiki perilaku pegawai yang telah melakukan kesalahan sehingga kesalahan yang sama menjadi jarang terulang kembali, serta mampu menghalangi pegawai lain berbuat kesalahan yang sama. Pegawai mematuhi peraturan kerja pada perusahaan bukan karena didorong oleh kesadaran, tetapi karena dipaksa atau terpaksa untuk menghindari hukuman.
ANALISIS STRATEGI POSITIONING MEREK TERHADAP MINAT DAN KEBUTUHAN PT. CAHAYA BINTANG SELATAN MEDAN Mislan Sihite; Jessica Jessica; Mery Fransiska
JURNAL MANAJEMEN Jurnal Manajemen Volume 3 Nomor 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.598 KB)

Abstract

Strategi positioning adalah upaya yang dilakukan oleh perusahaan untuk membedakan dirinya secara positif dari para pesaing. Metode penelitian yang digunakan pada penelitian ini adalah metodologi penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui pengaruh strategi positioning merek terhadap minat dan kebutuhan Hasil penelitian memperlihatkan bahwa strategi positioning merek memberi pengaruh signifikan terhadap minat dan kebutuhan.  Hal ini diindikasikan oleh hasil uji regresi linier sederhana. Perusahaan disarankan  untuk lebih memperhatikan faktor minat dan kebutuhan konsumen sehingga  minat dan kebutuhan konsumen dapat lebih ditingkatkan.
Strategi Komunikasi untuk Program Corporate Social Responsibility dalam Pemberdayaan Masyarakat Arifin Saleh; Mislan Sihite
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 1 (2020): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v4i1.4134

Abstract

Corporate social responsibility (CSR) is a company's commitment not only to increase financial benefits, but also to develop a holistic, institutional and sustainable social, economic and regional development (Suharto, 2008). In practice, CSR is often regarded as corporate giving, corporate philanthropy, and corporate community relations. CSR cannot be separated from the practice of community empowerment or often referred to as community development. What is the relationship between CSR and community empowerment and how is the communication strategy for the CSR program in an effort to empower the community? The methodology in this study is of literature review type. The technique of data collection is done by secondary data techniques obtained through searching relevant books, research results related to the topic of writing, mass media news, and relevant journals. The data obtained are then analyzed and completed with qualitative techniques by describing the data obtained to answer the existing debate. The results of the study found that CSR programs cannot be separated from community empowerment. One of the objectives of CSR is to create empowered communities, especially those around the company. In carrying out CSR activities for community empowerment, the role of a communication strategy is expected. The relevant communication strategies include mass communication and intercultural communication. By using these two communication strategies, it is expected that CSR programs for community empowerment will be more effective and efficient.
PEMBERDAYAAN DAN PEMBINAAN MASYARAKAT EKONOMI LEMAH DI LINGKUNGAN IV KELURAHAN SIDOMULIO KECAMATAN MEDAN TUNTUNGAN Anton A. P. Sinaga; Henri Saragih; Elperida J. Sinurat; Maludin Panjaitan; Jon Henri Purba; Anggiat P. Tambunan; Hotlan Butarbutar; Junika Napitupulu; Kristanty M. N. Nadapdap; Mangasa Panjaitan; Mislan Sihite
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 1 No 1 (2021): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1204.724 KB) | DOI: 10.46880/methabdi.Vol1No1.pp5-9

Abstract

The purpose of community service activities in the form of Empowerment and Fostering of Weak Economic Communities is to provide input on what businesses can be developed according to the conditions in the environment and in accordance with the current situation, namely the Covid 19 Pandemic outbreak. The target audience in this PPM activity are people who live in Neighborhood IV, Sidomulio Village, Medan Tuntungan District, totaling 25 people whose livelihoods are as farmers and also as farm laborers. The availability of adequate academics in giving lectures on Empowerment and Development of Weak Economic Communities at the Management Study Program, Faculty of Economics, Indonesian Methodist University, the enthusiasm of the participants, the support of the Village Head and the Head of the Environment for the implementation of activities and supporting funds from UMI are the supporters of the implementation of this PPM activity. The problem is the limited time for coaching. The benefits that participants get from this PPM activity include fostering economically weak communities.
PENDAMPINGAN MANAJEMEN SEKOLAH BERMUTU DI MASA PANDEMI COVID-19 Elperida J. Sinurat; Anton A. P. Sinaga; Henri Saragih; Jeudi A. T. P. Sianturi; Hotlan Butarbutar; Junika Napitupulu; Kristanty Marina N. Nadapdap; Mislan Sihite; Mangasa Panjaitan; Tiur Rajagukguk; Toman Panggabean; Selamat Siregar
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 1 No 2 (2021): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.863 KB) | DOI: 10.46880/methabdi.Vol1No2.pp93-97

Abstract

Community service aims to provide guidance to teachers in carrying out the tasks of the teaching and learning process. In this case, the method used is the lecture, discussion, and question and answer method. Through this, many inputs were obtained, including the characteristics of quality schools and of course quality human resources are needed, especially with the Covid 19 pandemic that has hit the city of Medan and the world in general. Quality school management starts from the principal, teachers, investment in finance and adequate infrastructure.
KOLABORASI DALAM BERWIRAUSAHA DI DESA LUMBAN PEA TIMUR KABUPATEN TOBA Rasmulia Sembiring; Siti Normi; Saur Melianna; Tiur Rajagukguk; Winarto Winarto; Yosephine N. Sembiring; Jhoni Maslan; Rintan Saragih; Mangasa Panjaitan; Selamat Siregar; Mislan Sihite; Jon Henri Purba; Rommel Sitohang; Veraci Silalahi
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 1 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1946.766 KB) | DOI: 10.46880/methabdi.Vol2No1.pp11-16

Abstract

Community Service aims to provide understanding and the importance of collaborating in entrepreneurship in Lumban Pea Timur Village, Toba Regency. In this case, the method used is the lecture, discussion, and question and answer method. Through this, there are many ways that can be done to collaborate in developing a business or entrepreneur. In this meeting, it is known what business is being carried out, what business will be carried out and what problems are faced in developing an entrepreneur. In the end, it was discovered that the most pressing problem in recent times is business capital and the need for a regional regulation to support and protect businesses.
PENYULUHAN KIAT UNTUK MEMULAI USAHA BARU KEPADA PENGURUS BADAN KESWADAYAAN MASYARAKAT (BKM) DAMAI SEJAHTERA Mislan Sihite; Rasmulia Sembiring; Robinhot Gultom; Sahat Parulian Remus Silalahi; Siti Normi; Saur Melianna; Tiur Rajagukguk; Winarto Winarto; Sondang Ni Bulan Marbun; Rommel Sitohang; Selamat Siregar; Toman Panggabean
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 2 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.861 KB) | DOI: 10.46880/methabdi.Vol2No2.pp167-171

Abstract

Community Service is one of the Tri Dharma of Higher Education and this activity is very beneficial to the community and to the lecturers who carry out these activities. The Lecturers of the Faculty of Economics, Management Study Program carried out this activity at the Damai Prosperous Community Self-Reliance Agency (BKM) in Sukaraja Village - Medan Maimun District with the topic "Tips for Starting a New Business". The method used is lectures and guided discussions. The conclusions that can be formulated are the need to know the reasons for having a business, what to think about when opening a business, types of business fields that have prospects in the future, various successful strategies for starting a business venture, high enthusiasm is needed to become an entrepreneur, and practical matters in starting a business, as well as what competencies an entrepreneur/entrepreneur must have
Transformasi Digital dalam Manufaktur: Analisis Bibliometrik Tren Industri 4.0 Loso Judijanto; Rina Destiana; Thitus Gilaa; Mislan Sihite
Jurnal Multidisiplin West Science Vol 3 No 06 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i06.1277

Abstract

Penelitian ini menggunakan analisis visualisasi VOSviewer untuk memahami dinamika penelitian dalam transformasi digital dan keberlanjutan. Melalui pendekatan multi-perspektif, studi ini mengidentifikasi klasterisasi tema, tren penelitian, kolaborasi penulis, dan peluang penelitian yang belum banyak digali. Klasterisasi tema menunjukkan hubungan erat antara digitalisasi, strategi bisnis, dan prinsip keberlanjutan. Analisis tren penelitian menyoroti evolusi fokus dari pendidikan dan logistik ke strategi transformasi digital yang matang dan praktek keberlanjutan dari 2019 hingga 2021. Kolaborasi penulis terpeta untuk menunjukkan jaringan kunci dan hubungan yang mempengaruhi penelitian di bidang ini. Selanjutnya, area penelitian yang belum banyak terjamah dianalisis untuk mengungkap potensi bidang seperti pendidikan, produksi industri, dan logistik dalam konteks ekonomi digital. Hasil dari studi ini memberikan panduan strategis untuk peneliti dan praktisi yang berkeinginan mengintegrasikan inovasi teknologi dan keberlanjutan dalam praktik bisnis dan akademis.
Pengaruh Implementasi IoT, Sistem Manajemen Aset, dan Analisis Data terhadap Efisiensi Operasional pada Perusahaan Start-up di Jakarta Agi Nanjar; Said Hamzali; Hanifah Nurul Muthmainah; Mislan Sihite; Eko Sudarmanto
Jurnal Multidisiplin West Science Vol 3 No 06 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i06.1345

Abstract

Penelitian ini menyelidiki dampak dari implementasi IoT, sistem manajemen aset, dan analitik data terhadap efisiensi operasional dalam perusahaan start-up di Jakarta. Dengan menggunakan Structural Equation Modeling (SEM-PLS), penelitian ini meneliti bagaimana praktik teknologi dan manajerial ini mempengaruhi kinerja bisnis. Temuan menunjukkan hubungan positif yang signifikan antara implementasi IoT, sistem manajemen aset, analisis data, dan efisiensi operasional. Validasi model pengukuran menegaskan keandalan dan validitas konstruk. Implikasi praktis menyoroti pentingnya integrasi teknologi secara strategis untuk mengoptimalkan operasi dan mendapatkan keunggulan kompetitif dalam ekosistem start-up.
Co-Authors Ade Onny Siagian Agi Nanjar Ahmad Hanafie Aji, Lexi Jalu Andi Reni, Andi Anggiat P. Tambunan Anton Atno Parluhutan Sinaga Arafah, Muhammad Nur Arief Yanto Rukmana Arifin Saleh Arnes Yuli Vandika Artis Artis Asri Widiatsih Bambang Agus Sumantri, Bambang Agus Bambang Purwoko Bambang Purwoko Br Sembiring, Kezya Eferilla Br. Saragih, Rintan Brutu, Ricky Budi Sulistiyo Nugroho Butar-Butar, Hotlan Camelia, Agnes Dumaria Damanik, Lisa Gresti Sella Damayanti, Yenie Eva Delyana R. Pulungan Depari, Tasya Vesanda S Dewa Oka Suparwata Elisabeth, Duma Megaria Elperida Juniarni Sinurat Erni Erni Ernita Sitohang Eva Yuniarti Utami Evinda Deviana Br Situmorang Fitri Desiani Fitri Fitri Gilaa, Thitus Hamzali, Said Hanafie, Ahmad Hanifah Nurul Muthmainah HARLEN SILALAHI Haruni Ode Henri Saragih Henri Saragih, Henri Hotlan Butarbutar Hutabarat, Jansen I Dewa Gede Sayang Adi Yadnya Ijonris, Yusuf Ilham Akbar Ilham Ilham Ilham, Rachmad Ilmi, Makrifatul Imron Natsir, Imron Irfana, Tungga Buana Ishak Ishak Ishak Ishak Jata, I Wayan Jawak, Devi Yanti Jessica Jessica Jeudi A. T. P. Sianturi Jhoni Maslan Jon Henri Purba Jon Henri Purba, Jon Henri Joni Wilson Sitopu Judijanto, Loso Junika Napitupulu Karimah, Hamdatul Kristanty Natalia Marina Nadapdap, Kristanty Natalia Marina KRT. Akhir Lusono Leonardo, Roy Loso Judijanto Ma'rifah, Ma'rifah Maiza Fikri Maludin Panjaitan Mangasa Panjaitan Mangasa Panjaitan, Mangasa Marbun, Angelica Bercat Carina Marbun, Sondang N. B. Marbun, Sondang N.B. Marbun, Sondang Ni Bulan Marsya Br. Damanik Melianna, Saur Mery Fransiska Mesakh, Januardi Muhaimin, Hamid Muhammad Syafri, Muhammad Munte, Amanda Sri Rezeki Nababan, Artha Defiana Br Nadapdap, Kristanty M. N. Nadeak, Nevita Evelin Naiborhu, Gaby Anthonioner Nanjar, Agi Noor Fazariah Handayani Novilia, Fitri Nugroho, Budi Sulistiyo Pangaribuan, Chintya Melati Panggabean, Toman Pardede, Marissa Isabella Perangin Angin, Jessa Bastanta Perangin angin, Pebbi Angelika Br Purba, Jhon Henri Rabihat, Hannana Rasmulia Sembiring Ridho Soldery Manto Rina Destiana Rintan Saragih Rintan Saragih Rintan Saragih, Rintan Risman Saripudin Robinhot Gultom, Robinhot Rommel Sitohang Sabalius Uhai Sabam Muliater Siagian Sahat Parulian Remus Silalahi Sahat Parulian Remus Silalahi, Sahat Parulian Remus Said Hamzali Saifuddin, Sendy Salsabla Samari, Samari Sardjana Orba Manullang Saripudin, Risman Saur Melianna Selamat Siregar Selamat Siregar Sembiring, Nita Natasya Sianipar, Reika Juwita Sianturi, Jeudi A. T. P. Sianturi, Jeudi A. T. T. Sianturi, Jeudi A.T.P Sianturi, Jeudi Agustina Taman Parulian Siera Syailendra Sigalingging, Bahtera Sihombing, Lastiarma Silalahi, Remus Silalahi, Sahat P. Remus Silali, Elda Helvida Simanjuntak, Stevi Jeklin Sinaga, Anton A. P. Sinaga, Anton A.P Sinaga, Anton A.P. Sinulingga, Manda Noveranda Sinurat, Siti Normi Sinuraya, Yana Selpida Sipayung, Tri Darma Siti Normi Siti Normi, Siti Sitohang, Rommel Situmorang, Putri Rahayu Soegiarto, Ita Sondang Ni Bulan Marbun Sri Meike Jusup Suanti Eryani Sinaga Sudarmanto, Eko Suhardy Cendrawan Suntimala, Rosalina Surbakti, Denada Sari Syamsu Rijal Tambun, Ida Lasroha Br Tampubolon, Sonia G.P Thitus Gilaa Tio Artha Sari Manullang Tiur Rajagukguk Tiur Rajagukguk, Tiur Toman Panggabean Tri Widayati Usmany, Paul Veraci Silalahi Wijaya, Kelly Winarto Winarto Winarto Winarto Yadnya, I Dewa Gede Sayang Adi Yosephine Sembiring Yulistiyono, Agus