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Pemberdayaan Ekonomi Kreatif Berbasis Manajemen Produksi dan Branding Digital Alfiana Alfiana; Eva Purnamasari; Adi Suroso; Irma M Nawangwulan; Samuel PD Anantadjaya
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 2 (2025): Artikel Pengabdian
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i2.126

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kapasitas pelaku usaha ekonomi kreatif melalui penerapan manajemen produksi yang efisien dan strategi branding digital yang efektif. Sasaran kegiatan adalah kelompok pelaku UMKM di sektor kerajinan dan kuliner yang berada di wilayah Semarang, Dikecamatan Sekar Ayu. Permasalahan utama yang dihadapi mitra meliputi rendahnya pemahaman tentang pengelolaan produksi yang sistematis serta minimnya kemampuan dalam memanfaatkan media digital sebagai sarana pemasaran produk. Metode pelaksanaan kegiatan terdiri dari tahap observasi awal, pelatihan, pendampingan intensif, serta evaluasi dan monitoring pasca-kegiatan. Materi pelatihan difokuskan pada perencanaan produksi, efisiensi biaya, kontrol kualitas, serta pembuatan identitas merek (brand identity), pemanfaatan media sosial, dan strategi pemasaran digital. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam kemampuan peserta dalam menyusun rencana produksi yang terukur serta menghasilkan konten promosi digital yang menarik dan relevan. Selain itu, peserta mulai aktif memanfaatkan platform digital seperti Instagram, WhatsApp Business, dan marketplace lokal untuk memasarkan produknya. Dengan pendekatan partisipatif dan berkelanjutan, kegiatan ini berkontribusi dalam memperkuat daya saing pelaku ekonomi kreatif lokal di era digital. Keberhasilan program ini diharapkan menjadi model bagi upaya pemberdayaan serupa di wilayah lainnya.
Case studies on Marugame and IPMI Institute: To tackle on coaching performance Irma M Nawangwulan; Samuel PD Anantadjaya; Sasotya Pratama; Abdul Haris Lahuddin; Daniella CE Samuel; DC Ethan Samuel; Timotius Agus Rachmat; Mohammad Wahiddudin
Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2025): Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/dedicated.v3i2.86428

Abstract

This case study explores the strategic and operational practices of Marugame Udon and IPMI Institute. By analyzing both organizations through the lenses of interaction management, problem-solving, decision-making, team development, and coaching performance, the study uncovers practical insights into effective organizational behavior across different industries. At Marugame, the emphasis on lean operations and team coordination plays a critical role in ensuring customer satisfaction and operational efficiency. Through real-time interaction management and standardized communication protocols, Marugame fosters a service-oriented culture where frontline staff are empowered to solve problems and make quick decisions. Leadership coaching is implemented at the store level to improve service performance and employee retention. In contrast, IPMI Institute emphasizes strategic decision-making and collaborative learning in academic and administrative settings. The coaching culture at IPMI Institute fosters professional growth, critical thinking, and emotional intelligence among both staff and students. The findings highlight that both organizations, while operating in different sectors, leverage similar core principles of organizational development. Interaction management and coaching serve as the backbone for efficient teamwork and agile decision-making. This comparative case analysis underscores the value of context-specific adaptations of these practices, reinforcing the need for tailored leadership approaches in hospitality and education sectors.   Abstrak Studi kasus ini mengeksplorasi praktik strategis dan operasional Marugame Udon dan IPMI Institute. Dengan menganalisis kedua organisasi melalui sudut pandang manajemen interaksi, pemecahan masalah, pengambilan keputusan, pengembangan tim, dan kinerja pembinaan, studi ini mengungkap wawasan praktis tentang perilaku organisasi yang efektif di berbagai industri. Di Marugame, penekanan pada operasi ramping dan koordinasi tim memainkan peran penting dalam memastikan kepuasan pelanggan dan efisiensi operasional. Melalui manajemen interaksi waktu nyata dan protokol komunikasi standar, Marugame menumbuhkan budaya berorientasi layanan di mana staf garis depan diberdayakan untuk memecahkan masalah dan membuat keputusan cepat. Pembinaan kepemimpinan diterapkan di tingkat toko untuk meningkatkan kinerja layanan dan retensi karyawan. Budaya pembinaan di IPMI Institute mendorong pertumbuhan profesional, pemikiran kritis, dan kecerdasan emosional di antara staf dan mahasiswa. Temuan tersebut menyoroti bahwa kedua organisasi, meski beroperasi di sektor yang berbeda, memanfaatkan prinsip inti pengembangan organisasi yang serupa. Manajemen interaksi dan pembinaan berfungsi sebagai tulang punggung kerja tim yang efisien dan pengambilan keputusan yang tangkas. Lebih jauh, analisis kasus komparatif ini menggarisbawahi nilai adaptasi spesifik konteks dari praktik-praktik ini, yang memperkuat perlunya pendekatan kepemimpinan yang disesuaikan di sektor perhotelan dan pendidikan. Kata Kunci: kapasitas manajerial; kapasitas teknis; keterampilan akademik; pengembangan keterampilan hidup; tugas operasional; tugas strategis
Entrepreneurship & Community Involvement Project with IPMI Institute Students Samuel PD Anantadjaya; Daniella CE Samuel; Irma M Nawangwulan; Abdul Haris Lahuddin; Sasotya Pratama; DC Ethan Samuel; Poetry Ken Savitri; Hari Ara Hariandja; Brian McNerney
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.146

Abstract

This explores the intersection of entrepreneurship and the Community Involvement Project (CIP) at IPMI Institute, focusing on the seminar held on May 23, 2025, where student groups presented solutions to community challenges, enhancing their analytical, collaborative, and public speaking skills. By examining the structure, objectives, and outcomes of the CIP, this highlights how IPMI’s approach bridges academic learning with societal impact, preparing students for leadership in national and international business contexts. The CIP is a cornerstone of IPMI’s curriculum, designed to empower students to apply entrepreneurial principles to address real world social challenges. In the CIP seminar showcased two student groups—Bank Sampah Group and Avoy Farm Group—who developed innovative solutions aligned with the United Nations Sustainable Development Goals (SDGs). By integrating market analysis, resource allocation, and impact assessment, the CIP fosters an entrepreneurial mindset, encouraging students to view challenges as opportunities for innovation and growth. The seminar provided a platform for students to refine their public speaking skills, presenting their findings to peers, lecturers, and industry professionals, thereby enhancing their ability to communicate complex ideas effectively. The CIP at IPMI Institute serves as a dynamic platform for fostering entrepreneurship and leadership through hands-on, community-focused initiatives. The seminar demonstrated the power of integrating academic rigor with practical application, as students tackled pressing social issues while honing their public speaking and analytical skills. By fostering collaboration, innovation, and effective communication, IPMI Institute prepares students to become impactful leaders in the global business arena. The success of projects like those presented by the Bank Sampah and Avoy Farm Groups highlights the potential of entrepreneurship to drive sustainable change. In addition, there are 3 more stands; the Amour de Cookies, HaZe Fragrance, and the Teboe ID. As IPMI Institute continues to refine its curriculum and expand its global partnerships, the CIP remains a vital tool for shaping future entrepreneurs who are not only business-savvy but also socially conscious and adept at engaging diverse audiences.
High School Students to IPMI Institute: A Campus Tour & InnoHub Brian McNerney; Samuel PD Anantadjaya; Irma M Nawangwulan; DC Ethan Samuel; Daniella CE Samuel; Iqbal Surya
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.151

Abstract

This manuscript provides a structured analysis of a community development initiative conducted by students of IPMI Institute, employing a mixed-method evaluative framework grounded in Shared Value theory, Corporate Social Responsibility principles, and Social Capital Theory. The program engaged a local orphanage through targeted interventions, provision of essential goods, structured educational interactions, and operational support, designed to enhance community welfare while strengthening student competencies relevant to contemporary business practice. Methodologically, the initiative was assessed using qualitative observation, stakeholder feedback interviews, and basic output metrics (for instance, beneficiary reach, resource distribution efficiency, and engagement intensity). Findings demonstrate significant gains in students’ applied leadership, cross-functional coordination, and impact assessment capabilities, illustrating the pedagogical effectiveness of experiential social engagement within business education. On the community side, the program contributed to incremental capacity-building, improved resource accessibility, and strengthened relational networks consistent with Social Capital development. The results underscore the strategic value of embedding community-oriented initiatives within business curricula to generate dual outcomes: enhanced student readiness for impact-driven organizational environments and measurable community-level benefits aligned with sustainable development objectives.