<![CDATA[Abstrak Program pengabdian kepada masyarakat ini bertujuan untuk memberdayakan pengrajin gerabah tradisional di Desa Lalowaru, Kecamatan Moramo Utara, Kabupaten Konawe Selatan, melalui inovasi desain, digitalisasi produk, dan pelatihan kewirausahaan. Permasalahan utama mitra meliputi keterbatasan desain produk yang kurang inovatif, rendahnya akses terhadap pemasaran digital, serta lemahnya kemampuan manajemen usaha. Metode pelaksanaan melibatkan pelatihan desain dan inovasi bentuk gerabah, pendampingan pembuatan akun pemasaran digital, serta pelatihan kewirausahaan berbasis kebutuhan lokal. Hasil kegiatan menunjukkan peningkatan produktivitas pengrajin sebesar 30%, penurunan waktu produksi sebesar 25%, peningkatan kualitas produk hingga 40%, peningkatan penjualan daring sebesar 50%, serta peningkatan pendapatan pengrajin sebesar 20–40% per bulan. Selain itu, literasi digital pengrajin meningkat dan terbentuk kanal pemasaran daring yang aktif. Program ini berkontribusi terhadap peningkatan ekonomi lokal serta pelestarian budaya daerah melalui pendekatan inovatif dan berkelanjutan. Kata kunci: pemberdayaan masyarakat; gerabah tradisional; inovasi desain; digitalisasi produk; kewirausahaan. Abstract This community service program aims to empower traditional pottery artisans in Lalowaru Village, North Moramo District, South Konawe Regency, through design innovation, product digitalization, and entrepreneurship training. The main problems faced by the partners include limited product design innovation, low access to digital marketing, and weak business management skills. The implementation method involved training on creative pottery design, assistance in creating digital marketing platforms, and entrepreneurship workshops tailored to local needs. The results of the activities indicate a 30% increase in artisans’ productivity, a 25% reduction in production time, a 40% improvement in product quality, a 50% increase in online sales, and a 20–40% rise in artisans’ monthly income. In addition, artisans’ digital literacy improved, and active online marketing channels were established. This program contributes to the enhancement of the local economy as well as the preservation of regional culture through an innovative and sustainable approach. Keywords: community empowerment; traditional pottery; design innovation; product digitalization; entrepreneurship.]]>
