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All Journal Managere: Indonesian Journal of Educational Management Khazanah Journal: Economics, Muamalah dan Entrepreneurship
alamsyah, refal
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Strategi Guru dalam Menerapkan Kewirausahaan Kepada Siswa di SMPN 4 Rejang Lebong furwenti, vivin; indahsari, puput; alamsyah, refal; hendrianto
Khazanah Journal: Economics, Muamalah & Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : LPPM STIE Tri Dharma Nusantara - Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/kh.v3i1.722

Abstract

Penelitian ini bertujuan untuk memahami dan menjelaskan strategi yang digunakan guru dalam mengajarkan kewirausahaan kepada siswa di SMP Negeri 4 Rejang Lebong. Penelitian ini menggunakan pendekatan kualitatif deskriptif, mengumpulkan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa guru menerapkan strategi pembelajaran berupa praktik langsung, bimbingan satu lawan satu, dan contoh tindakan yang menunjukkan sikap kewirausahaan. Dengan strategi ini, siswa mampu mengembangkan kreativitas, kemandirian, dan keterampilan kewirausahaan yang sesuai dengan tantangan masa kini.
The Enrollment Magnet: How Educational Marketing and Institutional Quality Shape Student Interest in Vocational Schools Fathurrochman, Irwan; Marina, Putri; Pratama, Rediansyah; Ramadani, M; Alamsyah, Refal; Qolamani, Khalid Ilias Basheer
Managere: Indonesian Journal of Educational Management Vol. 8 No. 1 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v8i1.1427

Abstract

Increasing competition among educational institutions has encouraged schools to adopt more strategic approaches in communicating the value of their educational services. Educational marketing is no longer limited to promotional activities; it has become an integral part of how schools build credibility and present the relevance of their programs to prospective students and their families. This study examines how educational service marketing strategies are implemented, how school stakeholders contribute to promotional efforts, and what factors influence prospective students’ interest in vocational education. A qualitative research approach was employed using in-depth interviews, documentation, and field observations to capture the perspectives of individuals involved in school marketing and educational management. The findings show that educational marketing is carried out through a combination of direct outreach activities, such as visits to feeder schools and open house events, alongside the use of social media to broaden information dissemination. These efforts are reinforced by the participation of teachers, alumni, and students who contribute to shaping a credible institutional image. In addition, prospective students’ decisions are influenced by several institutional characteristics, including the clarity of vocational programs, affordable tuition fees, accessible location, alumni experiences, and the availability of practical learning facilities. These findings offer practical implications for educational managers in designing marketing strategies that integrate stakeholder involvement with the strengthening of educational services.
Co-Authors furwenti, vivin Hendrianto indahsari, puput Irwan Fathurrochman, Irwan Marina, Putri Pratama, Rediansyah Qolamani, Khalid Ilias Basheer Ramadani, M