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All Journal Al-Aulia: Jurnal Pendidikan dan Ilmu-Ilmu Keislaman Managere: Indonesian Journal of Educational Management
Pratama, Rediansyah
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Religion Humanities Education Languange, Linguistic, Communication & Media Other

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Manajemen sumber daya manusia berbasis nilai-nilai Islami: Analisis MSDM di pesantren salafiyah Asshoghiri Rejang Lebong Pratama, Rediansyah; Taufiqurrahman, Taufiqurrahman; Novaldo, Sandi; Yulita, Ona; Anwar, Khairul
Al-Aulia: Jurnal Pendidikan dan Ilmu-Ilmu Keislaman Vol. 11 No. 2 (2025): Al-Aulia: Jurnal Pendidikan dan Ilmu-Ilmu Keislaman
Publisher : Unit Pelaksana Teknis Penelitian dan Pengabdian pada Masyarakat (UPT-P4M) STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/aulia.v11i2.3363

Abstract

Islamic boarding schools as Islamic educational institutions require human resource management (HRM) that is in line with Islamic values. This study analyzes Islamic value-based HRM at the Salafiyah Asshoghiri Islamic Boarding School, focusing on the role of HR, challenges, planning, and evaluation. Using a qualitative case study approach, data were collected through interviews, observations, and documentation studies. The results of the study show that HR management at this Islamic boarding school is centered on the values of Honesty–Prayer–Fear of the Forbidden, which form the basis for recruitment, training, and supervision. The main challenges include character incompatibility, variations in discipline, and environmental influences. HR planning is carried out selectively and value-oriented, while continuous evaluation integrates behavioral observation and moral consistency. This model offers an effective approach to character building and institutional strengthening based on Islamic values.
The Enrollment Magnet: How Educational Marketing and Institutional Quality Shape Student Interest in Vocational Schools Fathurrochman, Irwan; Marina, Putri; Pratama, Rediansyah; Ramadani, M; Alamsyah, Refal; Qolamani, Khalid Ilias Basheer
Managere: Indonesian Journal of Educational Management Vol. 8 No. 1 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v8i1.1427

Abstract

Increasing competition among educational institutions has encouraged schools to adopt more strategic approaches in communicating the value of their educational services. Educational marketing is no longer limited to promotional activities; it has become an integral part of how schools build credibility and present the relevance of their programs to prospective students and their families. This study examines how educational service marketing strategies are implemented, how school stakeholders contribute to promotional efforts, and what factors influence prospective students’ interest in vocational education. A qualitative research approach was employed using in-depth interviews, documentation, and field observations to capture the perspectives of individuals involved in school marketing and educational management. The findings show that educational marketing is carried out through a combination of direct outreach activities, such as visits to feeder schools and open house events, alongside the use of social media to broaden information dissemination. These efforts are reinforced by the participation of teachers, alumni, and students who contribute to shaping a credible institutional image. In addition, prospective students’ decisions are influenced by several institutional characteristics, including the clarity of vocational programs, affordable tuition fees, accessible location, alumni experiences, and the availability of practical learning facilities. These findings offer practical implications for educational managers in designing marketing strategies that integrate stakeholder involvement with the strengthening of educational services.
Co-Authors alamsyah, refal Irwan Fathurrochman, Irwan Khairul Anwar Marina, Putri Novaldo, Sandi Qolamani, Khalid Ilias Basheer Ramadani, M Taufiqurrahman Taufiqurrahman Yulita, Ona