<![CDATA[Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan di BUMDes TP Mandiri yang menghadapi permasalahan dalam tata kelola kelembagaan, inovasi produk, dan strategi pemasaran. Potensi lokal berupa bekatul selama ini belum dimanfaatkan optimal, padahal memiliki peluang besar untuk diolah menjadi produk bernilai tambah. Tujuan kegiatan pengabdian ini adalah meningkatkan kapasitas BUMDes melalui strategi pengembangan produk bekatul dan pemanfaatan teknologi digital untuk pemasaran. Metode yang digunakan meliputi sosialisasi, pelatihan manajemen, workshop inovasi produk berbasis bekatul, dan pendampingan digital marketing dengan e-catalog serta media sosial. Mitra kegiatan adalah pengelola BUMDes dan pelaku UMKM lokal berjumlah 20 orang. Evaluasi dilakukan dengan pre-test dan post-test, observasi keterampilan, serta monitoring peningkatan penjualan. Hasil menunjukkan peningkatan pengetahuan manajemen sebesar 75%, keterampilan pengolahan bekatul menjadi produk pangan meningkat 68%, serta keterampilan pemasaran digital naik hingga 70%. Selain itu, omzet usaha BUMDes meningkat rata-rata 25% dalam tiga bulan pendampingan. Kegiatan ini terbukti efektif memperkuat daya saing UMKM desa melalui integrasi inovasi produk dan pemasaran digital.Abstract: This community service program was implemented at BUMDes TP Mandiri, which faces challenges in institutional governance, product innovation, and marketing strategies. The local potential in the form of rice bran has not been optimally utilized, despite its significant opportunities to be processed into value-added products. The aim of this program is to strengthen BUMDes capacity through strategies for developing rice bran–based products and utilizing digital technology for marketing. The methods included socialization, management training, workshops on rice bran product innovation, and digital marketing assistance using e-catalogs and social media. The program partners consisted of 20 participants, including BUMDes managers and local MSME actors. Evaluation was carried out through pre-tests and post-tests, observation of skills, and monitoring of sales growth. The results showed a 75% increase in management knowledge, a 68% improvement in rice bran processing skills into food products, and a 70% increase in digital marketing skills. In addition, BUMDes business turnover increased by an average of 25% within three months of mentoring. This program has proven effective in strengthening the competitiveness of village MSMEs through the integration of product innovation and digital marketing.]]>
