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Halal Ecosystem for MSMEs: Assistance with Product Certification to Strengthen the Local Economy Silfin Aisyah; Wildan Miftahussurur; Saini saini; Sofiatus Sobriyah; Qoidul Khoir
Dedikasi Sosial: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2025): Dedikasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : PT. Riset Mandiri Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64126/dedikasisosial.v1i2.25

Abstract

The community engagement programme on halal certification assistance for cassava-based crackers (lempeng) was carried out in Ledokombo Village, Sumberjambe District, Jember Regency, East Java, Indonesia, with the aim of enhancing halal literacy, improving product quality, and fostering a community-based halal ecosystem. This initiative was motivated by the limited understanding among micro, small, and medium enterprises (MSMEs) of halal certification procedures and the necessity of legal compliance to expand market access. A participatory approach was employed through several stages: awareness-raising sessions, raw material identification, administrative assistance, and technical guidance on packaging and branding.The findings indicate significant improvements in three key areas. First, MSMEs’ halal literacy increased through a deeper understanding of certification procedures and the principles of halal and thayyib production. Second, product quality and competitiveness improved via the adoption of hygienic production standards, the use of certified halal ingredients, and the development of more attractive and informative packaging. Third, a supportive network involving MSMEs, local government, and relevant institutions emerged, reinforcing programme sustainability and strengthening the halal ecosystem at the local level. Moreover, the programme offered experiential learning opportunities for students as change agents, enabling them to develop practical skills in community empowerment. Overall, the halal certification assistance programme in Ledokombo Village, Jember Regency not only facilitated legal compliance but also generated substantial socio-economic impacts, contributing to the national agenda of positioning Indonesia as a global hub for the halal industry.
Rural Social Transformation in the Digital Era: The ABCD Approach as a Catalyst Wildan Miftahussurur; Silfin Aisyah
Jurnal Realitas Sosial Vol. 1 No. 2 (2025): Jurnal Realitas Sosial
Publisher : PT Riset Mandiri Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64126/jrs.v1i2.27

Abstract

This study aims to describe and analyze the integration of the Asset-Based Community Development (ABCD) approach with digitalization in the social and economic empowerment of rural communities, specifically in Ledokombo Village, Jember Regency. A qualitative descriptive approach was employed, with data collected through participatory observation, in-depth interviews, and documentation studies. The findings indicate that the ABCD approach effectively identifies and mobilizes local assets, including individual skills in traditional food processing, social capital through community networks, and cultural values that strengthen village identity. This approach builds a strong social foundation, increases active community participation, and fosters the formation of working groups for MSME coordination. Digitalization acts as an empowerment accelerator through the use of Google Maps, Geographic Information Systems (GIS), and digital literacy. All MSMEs are registered online, customer interactions have increased, and spatial mapping enables data-based planning. The tangible impacts of this integration include a 30–50% increase in MSME revenue, expanded market access beyond the district, and strengthened social networks and digital inclusion. The synergy between ABCD and digitalization creates a hybrid empowerment model that not only enhances local economic capacity but also strengthens social cohesion and community readiness to face global challenges. This study demonstrates that asset-based empowerment strategies combined with technological innovation can serve as an inclusive, sustainable, and contextual rural development model for other villages in Indonesia, while contributing to improved social and economic well-being in the digital era.