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All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia
Lies Andayani
Universitas Budi Luhur Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences

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Penguatan Branding Wisata Desa Kertawangi melalui Edukasi Digital dan Sosialisasi Komunitas Ahmad Pramegia; Justin Bongsoikrama; Lies Andayani; Aris Wahyu Kuncoro; Yuni Kasmawati; Astrid Dita Meirina Hakim; Teja Endra Eng Tju; Rina Ayu Vildayati; Yuphi Handoko Suparmoko
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8681

Abstract

The Community Service Program (PKM) in Kertawangi Village, Cisarua District, West Bandung Regency, aims to strengthen the village’s tourism branding through digital education and community-based social engagement. The program was implemented using a participatory approach involving residents in installing street name signs, conducting educational activities at the elementary school, providing digital tourism promotion training, and organizing interactive social events. The results show an increase in digital literacy, students’ learning motivation, and community participation in managing local potential. The publication of tourism promotion content on social media has enhanced the village’s visibility as an educational tourism destination. Beyond its physical outputs, the program strengthened social cohesion, local cultural values, and residents’ capacity to utilize information technology. This PKM initiative demonstrates that collaboration between universities and rural communities can foster sustainable empowerment through education and digitalization.
Co-Authors Ahmad Pramegia Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Justin Bongsoikrama Rina Ayu Vildayati Teja Endra Eng Tju Yuni Kasmawati Yuphi Handoko Suparmoko