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All Journal JRB-Jurnal Riset Bisnis Manis : Jurnal Manajemen dan Bisnis
Nadya Nurlailya Ningsih
Universitas Pattimura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI ALOHA DI KOTA AMBON Feky Reken; Nadya Nurlailya Ningsih; Ervan Togatorop
Jurnal Riset Bisnis Vol. 9 No. 1 (2025): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/bd3qgz72

Abstract

This study empirically aims to examine the influence of customer satisfaction and price on purchasing decisions at Aloha Café in Ambon City. A quantitative approach was employed, with the research population consisting of consumers who had previously made purchases at Aloha Café. Data collection was carried out by distributing questionnaires using a purposive sampling technique, resulting in a total of 110 respondents. The collected data were analyzed through multiple linear regression, classical assumption tests, hypothesis testing, and the coefficient of determination (R²), with the assistance of SPSS version 26 software. The findings indicate that, partially, both customer satisfaction and price exert a positive and significant effect on purchasing decisions at Aloha Café in Ambon City
Understanding Job Portal Adoption among Users with Disabilities: A Consumer Behavior Perspective Ervan Togatorop; Siska Jeanete Saununu; Nadya Nurlailya Ningsih
Manis: Jurnal Manajemen dan Bisnis Vol 9 No 2 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.9.2.161-186

Abstract

This study aims to examine the influence of perceived risk, user experience, perceived security, platform credibility, and accessibility on the intention to use digital job portals among users with disabilities. The study adopts a quantitative research approach using a survey method involving 200 respondents with disabilities who have experience using digital job portal platforms such as LinkedIn, JobStreet, and Glints. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS software. The findings reveal that perceived risk has a significant negative effect on intention to use, while user experience, perceived security, platform credibility, and accessibility have significant positive effects on intention to use digital job portals. Among all variables, perceived risk emerged as the strongest predictor influencing users’ behavioral intention. The results indicate that accessible, secure, trustworthy, and user-friendly job portal platforms are more likely to encourage digital job portal adoption among users with disabilities. This study contributes to the literature on consumer behavior and digital inclusion by extending technology adoption perspectives into the context of disability-inclusive digital employment platforms.
Co-Authors Ervan Togatorop Feky Reken Siska Jeanete Saununu