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All Journal JRB-Jurnal Riset Bisnis Abdimasku : Jurnal Pengabdian Masyarakat Manis : Jurnal Manajemen dan Bisnis
Nadya Nurlailya Ningsih
Universitas Pattimura
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI ALOHA DI KOTA AMBON Feky Reken; Nadya Nurlailya Ningsih; Ervan Togatorop
Jurnal Riset Bisnis Vol. 9 No. 1 (2025): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/bd3qgz72

Abstract

This study empirically aims to examine the influence of customer satisfaction and price on purchasing decisions at Aloha Café in Ambon City. A quantitative approach was employed, with the research population consisting of consumers who had previously made purchases at Aloha Café. Data collection was carried out by distributing questionnaires using a purposive sampling technique, resulting in a total of 110 respondents. The collected data were analyzed through multiple linear regression, classical assumption tests, hypothesis testing, and the coefficient of determination (R²), with the assistance of SPSS version 26 software. The findings indicate that, partially, both customer satisfaction and price exert a positive and significant effect on purchasing decisions at Aloha Café in Ambon City
UNDERSTANDING JOB PORTAL ADOPTION AMONG USERS WITH DISABILITIES: A CONSUMER BEHAVIOR PERSPECTIVE Ervan Togatorop; Siska Jeanete Saununu; Nadya Nurlailya Ningsih
Manis: Jurnal Manajemen dan Bisnis Vol 9 No 2 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.9.2.161-186

Abstract

This study aims to examine the influence of perceived risk, user experience, perceived security, platform credibility, and accessibility on the intention to use digital job portals among users with disabilities. The study adopts a quantitative research approach using a survey method involving 200 respondents with disabilities who have experience using digital job portal platforms such as LinkedIn, JobStreet, and Glints. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS software. The findings reveal that perceived risk has a significant negative effect on intention to use, while user experience, perceived security, platform credibility, and accessibility have significant positive effects on intention to use digital job portals. Among all variables, perceived risk emerged as the strongest predictor influencing users’ behavioral intention. The results indicate that accessible, secure, trustworthy, and user-friendly job portal platforms are more likely to encourage digital job portal adoption among users with disabilities. This study contributes to the literature on consumer behavior and digital inclusion by extending technology adoption perspectives into the context of disability-inclusive digital employment platforms.
Pemberdayaan UMKM Perempuan Pesisir Melalui Pengembangan Model Bisnis Berkelanjutan Berbasis Blue Economy di Natsepa–Suli Siska Jeanete Saununu; Ervan Togatorop; Nadya Nurlailya Ningsih
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 3 (2026): SEPTEMBER 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i3.3411

Abstract

Kawasan wisata Pantai Natsepa–Suli memiliki potensi ekonomi melalui aktivitas UMKM kuliner yang sebagian besar dikelola oleh perempuan pesisir. Namun, pelaku usaha masih menghadapi keterbatasan dalam inovasi produk dan kemasan, pengelolaan keuangan, serta pemanfaatan teknologi digital untuk pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas UMKM perempuan pesisir melalui penerapan model bisnis berkelanjutan berbasis Blue Economy. Kegiatan dilaksanakan melalui analisis kebutuhan, sosialisasi, pelatihan, praktik langsung, dan pendampingan. Intervensi meliputi penerapan kemasan ramah lingkungan berbasis daun pisang, edukasi literasi keuangan melalui program “Dompet Mama”, pelatihan digital marketing, serta pemanfaatan Google My Business untuk meningkatkan visibilitas usaha. Hasil pelaksanaan menunjukkan bahwa mitra telah memperoleh pengalaman praktis dalam menggunakan kemasan ramah lingkungan, menerapkan prinsip dasar pengelolaan keuangan usaha dan rumah tangga, serta memanfaatkan teknologi digital sebagai sarana promosi dan penguatan keberadaan usaha di ruang digital. Penerapan teknologi dan inovasi dilakukan secara partisipatif melalui demonstrasi, praktik, diskusi, dan pendampingan. Kegiatan ini memperkuat kapasitas UMKM perempuan pesisir dalam menerapkan praktik usaha yang lebih inovatif, terencana, dan berorientasi pada keberlanjutan ekonomi serta lingkungan.
Co-Authors Ervan Togatorop Feky Reken Siska Jeanete Saununu