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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Strategic Marketing and Innovation
Afidah Nur Aslamah
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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The Influence of Financial Literacy and Financial Behavior of FEB UNJ Students on Crypto Investment Decisions Nanda Melandri; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.01

Abstract

Objective: This study seeks to examine the effects of Financial Literacy and Financial Behavior on Crypto Investment Decisions in students UNJ Faculty of Economics and Business (FEB), with Investment Motivation as the mediator. Based on the quantitative method, a total of 102 received for this study and analyzed by using SEM-PLS. The results indicate that Financial Literacy and Financial Behavior have a positive and significant influence on Investment Motivation, in turn, it influences Investment Decisions. Crucially, mediation analysis demonstrates that Investment Motivation mediates the path from Financial Literacy to decisions but fails to mediate Financial Behavior. Instead, Financial Behavior exerts a strong direct influence on decisions. It is concluded that while knowledge requires a motivational bridge to translate into action, financial discipline acts as a direct enabler. These findings imply that financial education should integrate rational motivational strategies with practical habit formation to mitigate investment risks.
The Effect of Ease of Transaction and User Interface (UI) Design on User Interest in Using the Bank Jago Application with User Satisfaction as an Intermediary Variable Raniyah Kamilah; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.02

Abstract

This study seeks to examine the influence of transaction convenience and user interface design on users’ intention to use the Bank Jago application, with user satisfaction serving as a mediating variable. The study employs a quantitative methodology using the SmartPLS application and a partial Least Squares-based Structural Equation Modeling (SEM-PLS) technique. Data were gathered using questionnaires administered to Bank Jago users aged 18 years and above who had conducted transactions. The findings demonstrate that user interest in the application is positively impacted by transaction ease and interface design. Furthermore, it has been demonstrated that user happiness functions as a mediating factor in the relationship between transaction wase, interface design, and interest in utilizing the Bank Jago application. These findings emphasize the importance of ease and quality of application design in increasing satisfaction and interest in using digital banking service.
The Influence of Discount Vouchers and Free Shipping on the Frequency of Online Food Purchases among Students Using ShopeeFood at Universitas Negeri Jakarta Azzahrani Hafshah Valiandri; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.03

Abstract

The objective of this study is to analyze the impact of discount vouchers plus shipping free on the frequency of online food and beverage purchases on the ShopeeFood platform with respondents from the Economics Faculty and Business Jakarta State University (FEB UNJ). This work employs a quantitative methodology using structural equation modeling based on partial Least Squares-Based. (SEM-PLS) method processed using SmartPLS. Questionnaires were used to gather data to FEB UNJ students who actively use ShopeeFood. The results show that discount vouchers and free shipping have a favorable and substantial impact on purchase frequency, with the influence of free shipping being more dominant. These findings indicate that promotional strategies focused on reducing transaction costs are effective in encouraging increased repeat purchases in the student segment.
The Influence of TikTok Shop’s UI/UX on Fashion Purchase Intention Mediated by Student Trust Romanus Mando Fransius Silaen; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.04

Abstract

This study aims to investigate the influence of User Interface (UI) and User Experience (UX) on Fashion Purchase Intention among university students, with Student Trust serving as a mediating variable. Utilizing the Stimulus-Organism-Response (SOR) framework, this research employed a quantitative approach through an electronic survey distributed to 120 active university students in Indonesia who utilize TikTok Shop. Data analysis was executed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The empirical results demonstrate that both UI and UX exert a positive and significant influence on Student Trust and Purchase Intention (p<0.05). Notably, UX was found to be the most dominant driver of Purchase Intention (β=0.510), indicating that functional efficiency outweighs aesthetic design in finalizing buying decisions. Furthermore, Student Trust significantly validates Purchase Intention; however, the mediation analysis revealed that trust does not function as a significant mediator in this model, suggesting that technical stimuli drive purchase intent directly. These findings imply that social commerce platforms should prioritize operational fluidity and transactional security to sustain high conversion rates among digitally native consumers.
The Influence of Digital Money Usage and Trust in Digital System on the Ease of Life Activities of FEB UNJ Students Nazwa Jelita Soleha; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.05

Abstract

This study explores the impact of Digital Currency (X1) and Trust in Digital Systems (X2) on the Ease of Activities (Y) and overall convenience (Z) among FEB UNJ students. Using a quantitative survey with 155 respondents, the findings show that students perceive digital money as practical, fast, and efficient for campus transactions, while trust in digital systems enhances security and reliability. Both variables positively influence the ease of campus activities, improving productivity and overall student convenience. These results support the Technology Acceptance Model (TAM) and UTAUT, emphasizing the role of perceived usefulness and trust in promoting digital adoption. The study suggests that secure and user-friendly digital platforms are essential for enhancing academic and daily campus life.
The Influence of Financial Literacy and Risk Perception on Investment Intention with Trust as a Mediating Variable: A Study of Generation Z Students Using the Bibit Application Caecilia Sheryl Kusuma; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.06

Abstract

This study investigates The Influence of Financial Literacy and Risk Perception on Investment Intention, with Trust as a Mediating Variable, among Generation Z students using the Bibit application. The study uses a quantitative methodology with SmartPLS 4.0 analysis and structural equation modeling (SEM). 114 individuals provided information using a standardized questionnaire. The results show that financial literacy significantly and favorably affects investing intention as well as trust. Although risk perception has a beneficial impact on trust, it has no direct effect on investment intention. Interestingly, trust has a large negative impact on investment intention, suggesting a complicated mediating role. The behavioral dynamics of Generation Z in fintech-based investing platforms are highlighted in this study, which adds to the body of literature on digital investments
The Effect of Financial Literacy and Social Proof on Impulse Purchases of Virtual Items among Generation Z Juan Wody Romansa; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.07

Abstract

This study analyzes the influence of Financial Literacy and Social Proof on Impulsive Buying behavior of virtual items among Generation Z users on the Roblox platform, with Usage Intensity as a mediating variable. Employing a quantitative approach, data were collected from 105 active Gen Z Roblox users in Indonesia through purposive sampling and analyzed using Structural Equation Modeling (PLS-SEM). The results reveal a unique phenomenon where Financial Literacy and Social Proof do not directly trigger impulsive buying. Instead, both variables significantly increase Usage Intensity. Subsequently, Usage Intensity acts as a full mediator that effectively bridges the influence of cognitive and social factors on impulsive buying decisions. These findings confirm a financial literacy paradox in the virtual economy, where high engagement and screen time (Usage Intensity) effectively weaken rational control, bridging the gap between cognitive knowledge and impulsive purchasing decisions.
The Effect of Feature Convenience and Discounts on Post-Purchase Feelings in TikTok Shop among Generation Z Alimah Alda Fuadiyah; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.08

Abstract

The rapid growth of social commerce has transformed online shopping behavior, particularly among Generation Z consumers. TikTok Shop, as a social commerce platform, integrates interactive features, seamless purchasing processes, and promotional incentives such as discounts and flash sales. This study aims to analyze the impact of feature convenience and discounts on post-purchase feelings, specifically post-purchase satisfaction and post-purchase regret, among Generation Z TikTok Shop users. A quantitative research design was employed using a survey method, with data collected from respondents who had made purchases on TikTok Shop within the last six months. The data were analyzed using a partial least squares based approach. The results indicate that perceived ease of use has a significant positive effect on post-purchase satisfaction, while discounts do not show a significant direct influence on satisfaction. Furthermore, neither feature convenience nor discounts were found to have a significant effect on post-purchase regret. These findings suggest that post-purchase satisfaction in social commerce is driven more by platform usability and user experience than by promotional incentives. Meanwhile, post-purchase regret appears to be influenced by other factors beyond the scope of this study. The findings provide practical implications for social commerce platform developers to prioritize usability and for consumer education initiatives aimed at promoting responsible digital consumption among Generation Z.
The Influence of Digital Service Quality, Platform Trust, and User Experience on Purchase Decisions on Shopee Andi Muh Fachry; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.09

Abstract

Indonesia's e-commerce landscape has witnessed exponential expansion, with Shopee commanding 51 percent of market traffic, suggesting that particular digital platform elements substantially affect consumer purchasing behavior. This research aims to examine the impact of digital service quality, platform trust, and user experience on purchase decisions at Shopee, both individually and concurrently. Utilizing a quantitative methodology with explanatory research framework, this research employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine data from 64 active Shopee users in Indonesia who fulfilled inclusion criteria of being minimally 18 years old and having completed at least three transactions within six months. Measurement instruments exhibited excellent validity with Average Variance Extracted scores surpassing 0.50 and high reliability with Composite Reliability spanning from 0.887 to 0.912. Findings disclosed that user experience exerted the strongest impact with path coefficient of 0.349, succeeded by digital service quality (0.312) and platform trust (0.286), all statistically significant at p<0.05. Concurrent assessment validated that the three constructs collectively accounted for 74.3 percent of purchase decision variability with R² of 0.743, demonstrating substantial predictive capability. The research concludes that synergistic interaction among system efficiency, platform integrity confidence, and user experience quality generates cumulative effects stimulating digital consumption behavior. E-commerce platforms should optimize these three elements holistically to enhance purchase conversion rates and sustain competitive advantage in Indonesia's dynamic digital marketplace.
The Influence of Digital Technology Utilization and Adoption on the Operational Efficiency of MSMEs in the Era of Digital Transformation Julianda Jahid Muttaqin; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.10

Abstract

The accelerated improvement of digital technology has contributed substantial adjustments to the way Small enterprise within the capital city in Jakarta conduct their business operation. The growth of internet access, the extensive use of smartphones, and the increasing availability of digital platforms have opened wider possibilities for improving business efficiency. This study aims to explore how the use and acceptance of digital technology influence the operational effectiveness of local business owners in Jakarta within the framework of digital transformation. A quantitative explanatory method is used in this research, gathering information via an online survey sent to MSME owners in Jakarta. The variables investigated in this study include Digital Technology Utilization (X1), Digital Technology Adoption (X2), and Operational Efficiency (Y). The findings from this research are anticipated to illustrate how the effective use and adoption of digital tools and platforms can support productivity improvement, cost efficiency, and more structured business processes. Furthermore, this research provides insights into the level of digital readiness among MSMEs and offers practical implications for enhancing digital adoption within the Indonesian MSME sector.
Co-Authors Alimah Alda Fuadiyah Andi Muh Fachry Azzahrani Hafshah Valiandri Caecilia Sheryl Kusuma Dea Permatasari Juan Wody Romansa Julianda Jahid Muttaqin Nanda Melandri Nazwa Eka Putri Nazwa Jelita Soleha Osly Usman Raniyah Kamilah Romanus Mando Fransius Silaen Ryna Parlyna