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All Journal Jurnal Pengabdian Masyarakat Indonesia Iustitia: Journal of Legal Theory, Politics, and International Relations
Tiorisma Nahampun
Universitas Maritim Raja Ali Haji
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Ekspansi Pemasaran melalui Pembaharuan Packaging dan Marketing Sosial Media UMKM Kota Baru Deni Sabriyanti; Santo Andika Jaya Sinaga; Tari Nurfadilah; Nurul Azmi; Kusuma Kusuma; Nurita Nurita; Nur Fatihah; Tiorisma Nahampun; Dugarina Mitra Jenuin Parapat; Muhamad Nur Amin; Danyi Aprizal
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.5904

Abstract

This community service activity was carried out in the Kota Baru District, Bintan Regency, focusing on enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through packaging design innovation and the implementation of digital marketing using social media and online marketplaces. The main challenges faced by MSMEs in this area are limited digital technology use and poor product packaging quality, which restricts marketing efforts to local consumers. The implementation method involved several stages, including socialization, training, application, and evaluation. During the training phase, MSME actors were provided with knowledge and skills in creating logos, labels, and product packaging designs that are attractive and functional, with an emphasis on aesthetics and practicality to capture consumer attention. In addition, MSMEs were trained to utilize social media and e-commerce platforms such as Shopee, Tokopedia, Facebook, and Instagram to expand their market reach. The results of this activity showed an increase in MSME actors' understanding and skills in designing safer, more appealing packaging that aligns with market trends, as well as their ability to market products digitally. The application of attractive packaging strategies and digital marketing has proven to be effective in enhancing product appeal, expanding market segmentation, and driving sales growth. Therefore, this program provides a tangible contribution to empowering MSMEs in the Kota Baru District, supporting the development of a sustainable local economy, and opening up broader market opportunities.
Dual Labour Market Theory Dalam Hubungan Bilateral Indonesia-Jepang: Analisis Penempatan Pekerja Migran Indonesia Program Specified Skilled Worker 2019-2024 Tiorisma Nahampun; Glory Yolanda Yahya; Desri Gunawan
Iustitia: Journal of Legal Theory, Politics, and International Relations Vol. 1 No. 3 (2026): Iustitia: Journal of Legal Theory, Politics, and International Relations
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

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Abstract

This study analyzes the placement of Indonesian Migrant Workers (PMI) through the Specified Skilled Worker (SSW) programme in Japan during 2019–2024 using Michael J. Piore’s Dual Labour Market Theory. The study employs a descriptive qualitative approach and library research method based on secondary data from academic literature, government publications, policy documents, and official statistics from Indonesia and Japan. The findings indicate that PMI placement increased substantially from 3,061 workers in 2019 to 44,298 workers in 2024, following a temporary decline during the COVID-19 period. In 2024, Indonesian workers were concentrated in elderly care, food and beverage processing, agriculture, industrial manufacturing, construction, and fisheries. These sectors share characteristics associated with the secondary labour market, including labour shortages, demanding working conditions, and relatively limited attractiveness to domestic workers. Japan’s ageing population and declining working-age population contributed to persistent structural labour demand, while Indonesia provided a significant supply of workers through bilateral labour cooperation. The findings support the applicability of Dual Labour Market Theory in explaining PMI placement through SSW as a structural response to labour shortages in Japan.  
Co-Authors Danyi Aprizal Deni Sabriyanti Desri Gunawan Dugarina Mitra Jenuin Parapat Kusuma Kusuma Muhamad Nur Amin Nur Fatihah Nurita Nurita Nurul Azmi Santo Andika Jaya Sinaga Tari Nurfadilah Yahya, Glory Yolanda