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All Journal Indonesian Journal of Multidisciplinary on Social and Technology Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Ahmad Firman Hakim
Universitas Mulawarman
Computer Science & IT Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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SWOT ANALYSIS FOR DEVELOPING THE CITRA NIAGA AREA TO IMPROVE THE COMPETITIVENESS OF EAST KALIMANTAN SOUVENIR BUSINESSES Syafira Rahmalia Indah; Annisa Wahyuni Arsyad; Ummi Nadroh; Ahmad Firman Hakim
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

 This study examines the development strategy of the Citra Niaga area to enhance the competitiveness of East Kalimantan’s souvenir business actors. The urgency of this research arises from the significant decline of Citra Niaga since 1980s and the challenges faced in the post-pandemic sales era, despite revitalization efforts by the government that have yet to yield optimal results for local entrepreneurs. The main theoretical framework used is the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), aimed at identifying and mapping the strategic position of the area. A descriptive qualitative research method was employed to gather in-depth data through interviews with souvenir business actors and relevant government agencies (The Ministty of Public Works and Public Housing), questionnaires for SWOT factor weighting and rating, and documentation review. Purposive sampling was applied with the criterion of business actors having operated for a minimum of 10 years, to gain historical insight and rich experience. The SWOT analysis results place Citra Niaga in Quadrant I, indicating a strong internal position and significant external opportunities. The recommended main strategy is the Strength-Opportunity (SO) Strategy, which focuses on maximizing product innovation supported by human resource training and promoting the uniqueness and diversity of products with government backing. Recommendations include the utilization of e-commerce platforms and the implementation of government-supported innovation development and digital marketing programs for business actors.
Analisis Penyerapan Aspirasi Ekonomi Masyarakat Sektor Pertanian Dalam Kegiatan Reses DPRD Di Kecamatan Babulu Ranti Astuti; Ahmad Firman Hakim
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9624

Abstract

Kegiatan reses DPRD merupakan salah satu sarana bagi masyarakat untuk menyampaikan aspirasi secara langsung kepada anggota dewan, termasuk aspirasi yang berkaitan dengan kondisi ekonomi masyarakat pada sektor pertanian. Penelitian ini bertujuan untuk menganalisis penyerapan aspirasi ekonomi masyarakat melalui kegiatan reses DPRD di Kecamatan Babulu, khususnya yang berkaitan dengan permasalahan pertanian. Metode penelitian yang digunakan adalah metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi selama kegiatan reses berlangsung. Data diperoleh dari masyarakat, anggota DPRD, serta pihak terkait yang terlibat dalam kegiatan reses. Hasil penelitian menunjukkan bahwa masyarakat menyampaikan berbagai aspirasi mengenai kendala yang dihadapi pada sektor pertanian, salah satunya adalah serangan hama penggerek batang pada tanaman padi yang berdampak terhadap penurunan hasil panen petani. Permasalahan tersebut berpengaruh terhadap kondisi ekonomi masyarakat karena sektor pertanian menjadi sumber mata pencaharian utama sebagian besar warga di Kecamatan Babulu. Dalam kegiatan reses, penyuluh pertanian lapangan memberikan usulan penggunaan lampu perangkap sebagai alternatif pengendalian hama guna membantu mengurangi populasi serangga di area persawahan. Kegiatan reses DPRD dinilai mampu menjadi wadah komunikasi antara masyarakat dan pemerintah dalam menyampaikan kebutuhan, permasalahan, serta solusi yang berkaitan dengan peningkatan kesejahteraan masyarakat, khususnya pada sektor pertanian.
Co-Authors Arsyad, Annisa Wahyuni Muhammad Zaini Ranti Astuti Risky Juliana Syafira Rahmalia Indah Ummi Nadroh