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Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Retno Tanding Suryandari; Catur Sugiarto; Tulus Haryono; Pram Suryanadi; Lisa Charisa Batara; Revy Lidiya Oni Marlina
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Rendahnya literasi keuangan digital, minimnya pemahaman strategi pemasaran digital, serta belum adanya pemisahan keuangan pribadi dan usaha menjadi tantangan utama yang dihadapi mitra dalam mengelola usahanya. Program pengabdian ini bertujuan untuk meningkatkan keterampilan pencatatan keuangan digital, mengembangkan kapasitas pemasaran melalui media sosial dan e-commerce, serta mendorong praktik pemisahan keuangan untuk mendukung tata kelola usaha yang profesional dan berkelanjutan. Metode yang digunakan meliputi tiga tahapan utama, yaitu: (1) tahap inisiasi dan sosialisasi program yang difokuskan pada identifikasi serta pemahaman mendalam terhadap permasalahan, kebutuhan mitra, dan perencanaan program secara menyeluruh, (2) tahap pelaksanaan yang terdiri dari pelatihan pencatatan keuangan serta pemanfaatan media sosial sebagai alat pemasaran, dan (3) tahap evaluasi dan refleksi untuk menilai efektivitas program serta memberikan umpan balik bagi perbaikan berkelanjutan. Hasil pelaksanaan menunjukkan peningkatan pemahaman pelaku UMKM dalam aspek manajemen keuangan dan pemasaran digital, yang berdampak pada peningkatan efisiensi usaha, perluasan pasar, serta penguatan posisi UMKM sebagai pelaku ekonomi lokal berbasis budaya. Program ini menjadi model pemberdayaan UMKM yang adaptif dan berkelanjutan.
Strengthening Business Sustainability and Enhancing Bamboo Craft Production Efficiency in the Kraosan Social Enterprise of Ngadiharjo Village Pram Suryanadi; Catur Sugiarto; Khresna Bayu Sangka; Lisa Charisa Batara; Mi’raj Akbar Pradianto; Revy Lidiya Oni Marlina; Astri Suryanti; Andreansyah Saputra; Anggerka Harum Oktaviana
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1626

Abstract

This community service program was implemented in Ngadiharjo Village, Borobudur, in collaboration with Kraosan, a social enterprise specializing in bamboo handicrafts. The enterprise faces several challenges, including inconsistent product quality, unstructured workflows, and limited production technology, which have hindered its capacity to meet increasing market demand. The program was carried out through five systematic stages: (1) socialization, (2) technical training, (3) management assistance, (4) implementation of appropriate technology, and (5) impact evaluation. The evaluation results indicate a 77.8% increase in partners’ understanding, with the average score rising from 41.54 (pre-test) to 73.84 (post-test). The implementation of bamboo splitting and shaving machines demonstrated a substantial improvement in production efficiency by significantly reducing processing time while ensuring more precise and consistent product dimensions compared to manual methods. Furthermore, management assistance and brand identity development enhanced Kraosan’s readiness to enter the premium market segment. Overall, this program contributes to improving production capacity, increasing household income potential, and strengthening the social enterprise model in supporting poverty alleviation efforts in Ngadiharjo Village.
Co-Authors Andreansyah Saputra Anggerka Harum Oktaviana Astri Suryanti Catur Sugiarto Khresna Bayu Sangka Lisa Charisa Batara Mi’raj Akbar Pradianto Pram Suryanadi Retno Tanding Suryandari Tulus Haryono