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All Journal Business Management Analysis Journal (BMAJ) Habitus: Jurnal Pendidikan Sosiologi dan Antropologi Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal IPTEK Bagi Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen) WASANA NYATA
Catur Sugiarto
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

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Pemberdayaan Industri Rumah Tangga (IRT) Melalaui Rancang Bangun Teknologi Pengolahan Minuman Herbal Herman Saputro; Gusti Fauza; Elisa Herawati; Catur Sugiarto; Tastafiyan Risfandy; Riyadi Muslim
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 3 (2023): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v5i3.471

Abstract

Tujuan pengabdian masyarakat ini untuk meningkatkan kualitas dan kuantitas produksi minuman herbal berbahan dasar empon-empon berbasis teknologi untuk kelompok masyarakat Industri Rumah Tangga (IRT) dusun Joso, Temboro, Karang Tengah, Kab. Wonogiri. Dampak pandemi covid 19 menyebabkan peningkatan kebutuhan akan konsumsi jamu herbal, sedangkan IRT belum mampu memenuhi permintaan tersebut. Karang tengah sebagai salah satu penyumbang kelompok produksi jamu tradisional terbesar dengan total persebaran 515 produsen jamu perlu didorong agar dapat berkembang. Melihat permasalahan tersebut Tim Pengabdian Kepada Masyarakat (PKM) Universitas Sebelas Maret memberikan dukungan melalui rancang bangun teknologi berupa Mesin Press dan Mesin Blender. Metode pelaksanaan pengabdian diawali dengan observasi dan perancangan mesin melalui 5 tahap perancangan. Hasil perancangan menunjukkan ada peningkatan efisensi kuantitas dan kualitas produksi minuman herbal yang dilakukan. Program ini memberi pengaruh besar kepada masyarakat dalam melihat teknologi sebagai bagian penting dalam meningkatkan usaha berbasis kelompok masarakat.
Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Retno Tanding Suryandari; Catur Sugiarto; Tulus Haryono; Pram Suryanadi; Lisa Charisa Batara; Revy Lidiya Oni Marlina
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Rendahnya literasi keuangan digital, minimnya pemahaman strategi pemasaran digital, serta belum adanya pemisahan keuangan pribadi dan usaha menjadi tantangan utama yang dihadapi mitra dalam mengelola usahanya. Program pengabdian ini bertujuan untuk meningkatkan keterampilan pencatatan keuangan digital, mengembangkan kapasitas pemasaran melalui media sosial dan e-commerce, serta mendorong praktik pemisahan keuangan untuk mendukung tata kelola usaha yang profesional dan berkelanjutan. Metode yang digunakan meliputi tiga tahapan utama, yaitu: (1) tahap inisiasi dan sosialisasi program yang difokuskan pada identifikasi serta pemahaman mendalam terhadap permasalahan, kebutuhan mitra, dan perencanaan program secara menyeluruh, (2) tahap pelaksanaan yang terdiri dari pelatihan pencatatan keuangan serta pemanfaatan media sosial sebagai alat pemasaran, dan (3) tahap evaluasi dan refleksi untuk menilai efektivitas program serta memberikan umpan balik bagi perbaikan berkelanjutan. Hasil pelaksanaan menunjukkan peningkatan pemahaman pelaku UMKM dalam aspek manajemen keuangan dan pemasaran digital, yang berdampak pada peningkatan efisiensi usaha, perluasan pasar, serta penguatan posisi UMKM sebagai pelaku ekonomi lokal berbasis budaya. Program ini menjadi model pemberdayaan UMKM yang adaptif dan berkelanjutan.
The Impact of Anthropomorphism on Consumers’ Evaluation of Brands: Assessing The Role of Self-Brand Congruity Diesyana Ajeng Pramesti; Catur Sugiarto
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.16985

Abstract

The study analyses the role of anthropomorphism in brand evaluation in Indonesia's advertisement. A quasi-experimental approach was employed to compare anthropomorphic and non-anthropomorphic advertising stimuli for a mineral water product among 242 university students. Students are suitable respondents as Gen Z and millennials who commonly engaged with branded content. Their characteristics make them relevant for studying self-brand congruity and brand evaluation. The participants were divided into two groups, each containing 121 individuals. Data were collected using a questionnaire with a 5-point Likert scale and analysed using Structural Equation Modelling with Partial Least Squares. The findings reveal that non-anthropomorphic stimuli had a p-value of 0.128, exceeding the significance threshold of 0.05, indicating a non-significant effect on brand evaluation. In contrast, anthropomorphic stimuli had a p-value of 0.014, below the 0.05 threshold, demonstrating a strong and significant impact. This confirms that anthropomorphism significantly and positively enhances consumer perceptions of brand evaluation. Additionally, self-brand congruity was found to partially mediate the relationship between anthropomorphism and brand evaluation. These findings provide valuable insights into the effectiveness of anthropomorphism strategies in the Indonesian advertising context.
Generation Z’s Intention to Use Furniture Waste Briquettes: Insights into Green Energy Awareness and Consumer Willingness to Pay Andreansyah Saputra; Catur Sugiarto; Mafruhah Izza
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.3073

Abstract

Renewable energy sources are a key development focus and a strategic project worldwide, given the limitations of non-renewable resources. This has led to the push for the development of new renewable resources. Briquettes are one such alternative resource that is environmentally friendly. Briquettes can replace coal, natural gas, and wood charcoal, thus reducing dependence on non- renewable and environmentally harmful resources. Generation Z, as the younger generation, should consider using briquettes as a fuel source in their daily activities. This study aims to analyze Generation Z's interest in using briquettes and to understand the Segmentation, Targeting, and Positioning of briquettes. The research uses a mixed-method approach with 7 qualitative respondents and 100 quantitative respondents. The findings show that Environmental Awareness, Willingness to Pay, and Product Quality positively influence Generation Z's interest in using furniture waste briquettes. In terms of positioning, briquettes are primary used by Generation Z for various activities during specific moments.
Pengembangan Digiwisata Berbasis Potensi Lokal Menuju Kawasan Wisata Terintegrasi Desa Kerajinan Tembaga Cepogo, Boyolali Dewi Saptantinah Puji Astuti; Catur Sugiarto; Zainal Arifin; Edi Wibowo; Kharis Triyono
WASANA NYATA Vol 9, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i2.2080

Abstract

Program pengabdian masyarakat ini bertujuan untuk mengembangkan potensi wisata kerajinan tembaga di Desa Cepogo melalui pendekatan digitalisasi usaha dan inovasi lingkungan. Desa Cepogo memiliki potensi besar di bidang ekonomi kreatif, namun menghadapi tantangan dalam hal literasi digital, promosi daring, dan pengelolaan limbah wisata. Kegiatan dilaksanakan melalui empat tahap: sosialisasi, pelatihan teknologi, pendampingan lapangan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan literasi keuangan mitra hingga 85%, adopsi sistem akuntansi digital oleh 75% pengrajin, peningkatan omzet 30%, dan kenaikan kunjungan wisata sebesar 25%. Program ini menghasilkan sistem reservasi digital, unit maggot edukatif, serta publikasi promosi wisata digital yang berkelanjutan. Integrasi antara teknologi dan kearifan lokal memperkuat Desa Cepogo sebagai model digiwisata berbasis budaya dan lingkungan berkelanjutan.
PENERAPAN TEKNOLOGI DAN STRATEGI PEMASARAN PRODUK MADU KLANCENG PADA KELOMPOK TANI HUTAN (KTH) LEBAH BROMO DI KHDTK GUNUNG BROMO JAWA TENGAH catur sugiarto; Tulus Haryono; Retno Tanding Suryandari; Pram Suryanadi
Habitus: Jurnal Pendidikan, Sosiologi, & Antropologi Vol 7, No 1 (2023): Habitus: Jurnal Pendidikan, Sosiologi, dan Antropologi
Publisher : Program Studi Pendidikan Soiologi Antropologi, FKIP-UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/habitus.v7i1.70427

Abstract

AbstrakProgram pengabdian masyarakat ini disusun dalam rangka meningkatkan manajemen bisnis dan pemasaran UMKM madu Klanceng pada Kelompok Tani (KTH) Lebah Bromo, KHDTK Gunung Bromo UNS. Tujuan akhir yang akan dicapai adalah efektivitas dalam pengelolaan bisnis serta peningkatan wawasan pengembangan produktivitas ternak lebah. Mengingat manfaat jenis Madu Klanceng yang sangat tinggi serta permintaan pasar akan produk kesehatan, maka produk Madu Klanceng memiliki potensi yang sangat baik untuk dikembangkan. Permasalahan yang dihadapi oleh mitra berdasarkan hasil observasi antara lain terkait perlunya peningkatan produksi lebah Klanceng dan pengetahuan pemasaran yang perlu ditingkatkan. Melalui program ini diharap terjadi peningkatan pemahaman peningkatan produksi madu dan peningkatan pemahaman pelaku usaha terhadap manajemen bisnis dan strategi pemasaran yang efektif.Kata Kunci: Madu Klanceng, Ternak Lebah, Pemasaran, Produksi Madu AbstractThis community service program was structured in order to improve business management and marketing of Klanceng honey SMEs at the Bromo Bee Farmers Group, KHDTK Mount Bromo UNS. The final goal to be achieved is effectiveness in managing the business and increasing insight into the development of beekeeping productivity. Considering the very high benefits of this type of Klanceng Honey and the market demand for health products, the Klanceng Honey product has very good potential to be developed. The problems faced by partners based on observations include the need to increase Klanceng bee production and marketing knowledge that needs to be improved. Through this program it is hoped that there will be an increase in understanding of increasing honey production and an increase in the understanding of business actors regarding effective business management and marketing strategies.Keywords: Klanceng Honey, Bee, Marketing, Honey Production
Optimizing Natural Dyeing Processes to Improve Product Quality Ecoprint-Based Creative Industries that Support Sustainable Economic Growth Catur Sugiarto; Rahmawati Rahmawati; Hunik Sri Runing Sawitri; Ratna Endah Santoso; Siti Arifah; Endang Dwi Amperawati; Andreansyah Saputra; Mi'raj Akbar; Junaid M Shaikh
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1596

Abstract

This community service activity aims to improve the product quality and business capacity of ecoprint MSMEs through the optimization of natural dyeing processes based on ketapang leaves (Terminalia catappa) and sappanwood (Caesalpinia sappan), integrated with strengthening business management and digital marketing. The implementation method employed a participatory approach through several stages, including socialization, training on natural dye extraction, practice of dyeing and color fixation, business management training, as well as monitoring and evaluation. The results indicate a significant improvement in the partners’ capacity. Optimization of the mordanting and fixation processes improved the color fastness of products from a low category to a moderate–high category based on washing and rubbing tests. Production efficiency also increased, as indicated by the reduction of production time from approximately seven days to four to five days per production cycle and an increase in production capacity of around 30%. In addition, product diversification of ecoprint products was achieved, resulting in various derivative products such as eco-tik, tote bags, and ready-to-wear clothing, along with increased digital marketing activities through social media and marketplaces. The novelty of this program lies in the integration of technical innovation in optimizing natural dyes with the empowerment of business management and digital marketing for creative MSMEs. This integrated approach has proven effective in improving product quality, production efficiency, and business competitiveness. The findings indicate that strengthening production capacity based on local resources, supported by business management and digital marketing, can serve as a sustainable empowerment model for creative MSMEs. This program contributes to the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8, by increasing business productivity, expanding market access, and encouraging economic growth based on environmentally friendly creative industries.
Strengthening Business Sustainability and Enhancing Bamboo Craft Production Efficiency in the Kraosan Social Enterprise of Ngadiharjo Village Pram Suryanadi; Catur Sugiarto; Khresna Bayu Sangka; Lisa Charisa Batara; Mi’raj Akbar Pradianto; Revy Lidiya Oni Marlina; Astri Suryanti; Andreansyah Saputra; Anggerka Harum Oktaviana
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1626

Abstract

This community service program was implemented in Ngadiharjo Village, Borobudur, in collaboration with Kraosan, a social enterprise specializing in bamboo handicrafts. The enterprise faces several challenges, including inconsistent product quality, unstructured workflows, and limited production technology, which have hindered its capacity to meet increasing market demand. The program was carried out through five systematic stages: (1) socialization, (2) technical training, (3) management assistance, (4) implementation of appropriate technology, and (5) impact evaluation. The evaluation results indicate a 77.8% increase in partners’ understanding, with the average score rising from 41.54 (pre-test) to 73.84 (post-test). The implementation of bamboo splitting and shaving machines demonstrated a substantial improvement in production efficiency by significantly reducing processing time while ensuring more precise and consistent product dimensions compared to manual methods. Furthermore, management assistance and brand identity development enhanced Kraosan’s readiness to enter the premium market segment. Overall, this program contributes to improving production capacity, increasing household income potential, and strengthening the social enterprise model in supporting poverty alleviation efforts in Ngadiharjo Village.
Co-Authors Andreansyah Saputra Anggerka Harum Oktaviana Arifah, Siti Astri Suryanti Dewi Saptantinah Puji Astuti Diesyana Ajeng Pramesti Edi Wibowo Elisa Herawati Endang Dwi Amperawati Gusti Fauza Herman Saputro Hunik Sri Runing Sawitri Junaid M Shaikh Khresna Bayu Sangka Lisa Charisa Batara Mafruhah Izza Mi'raj Akbar Mi’raj Akbar Pradianto Pram Suryanadi RAHMAWATI RAHMAWATI Ratna Endah Santoso Retno Tanding Suryandari Revy Lidiya Oni Marlina Riyadi Muslim Tastafiyan Risfandy Triyono, Kharis Tulus Haryono Zainal Arifin