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All Journal ETIKONOMI Habitus: Jurnal Pendidikan Sosiologi dan Antropologi Jurnal IPTEK Bagi Masyarakat Journal of Current Studies in SDGs Journal of Innovative Technology and Sustainability Education
Tulus Haryono
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Investment Strategy Based on Bias Behavior and Investor Sentiment in Emerging Markets Dian Safitri Pantja Koesoemasari; Tulus Haryono; Irwan Trinugroho; Doddy Setiawan
ETIKONOMI Vol 21, No 1 (2022)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v21i1.22290

Abstract

This research's main objective is to select profitable investment strategies with the presence of sentiment investors in emerging markets, with behavior bias-based portfolio methods. The sample of 114 companies traded daily on IDX was conducted over three years with weekly data. This study uses pairwise comparison and OLS. The research results show that contrarian strategies are more profitable than momentum. Investors benefit when mild conditions are optimistic and more significant when the conditions are pessimistic. This research proves that investor sentiment in the market can distort investor investment decisions, even using the behavior-bias method. Therefore, forming a portfolio will be more appropriate based on biased behavior because it facilitates investment decision-making.How to Cite:Koesoemasari, D.S.P., Haryono, T., Trinugroho, I., Setiawan, D. (2022). Investment Strategy Based on Bias and Investor Sentiment in Ememerging Market. Etikonomi, 21(1), 1-10. https://doi.org/10.15408/etk.v21i1.22290.
Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Retno Tanding Suryandari; Catur Sugiarto; Tulus Haryono; Pram Suryanadi; Lisa Charisa Batara; Revy Lidiya Oni Marlina
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Rendahnya literasi keuangan digital, minimnya pemahaman strategi pemasaran digital, serta belum adanya pemisahan keuangan pribadi dan usaha menjadi tantangan utama yang dihadapi mitra dalam mengelola usahanya. Program pengabdian ini bertujuan untuk meningkatkan keterampilan pencatatan keuangan digital, mengembangkan kapasitas pemasaran melalui media sosial dan e-commerce, serta mendorong praktik pemisahan keuangan untuk mendukung tata kelola usaha yang profesional dan berkelanjutan. Metode yang digunakan meliputi tiga tahapan utama, yaitu: (1) tahap inisiasi dan sosialisasi program yang difokuskan pada identifikasi serta pemahaman mendalam terhadap permasalahan, kebutuhan mitra, dan perencanaan program secara menyeluruh, (2) tahap pelaksanaan yang terdiri dari pelatihan pencatatan keuangan serta pemanfaatan media sosial sebagai alat pemasaran, dan (3) tahap evaluasi dan refleksi untuk menilai efektivitas program serta memberikan umpan balik bagi perbaikan berkelanjutan. Hasil pelaksanaan menunjukkan peningkatan pemahaman pelaku UMKM dalam aspek manajemen keuangan dan pemasaran digital, yang berdampak pada peningkatan efisiensi usaha, perluasan pasar, serta penguatan posisi UMKM sebagai pelaku ekonomi lokal berbasis budaya. Program ini menjadi model pemberdayaan UMKM yang adaptif dan berkelanjutan.
Artificial Intelligence, Knowledge Diversity, and Sociopreneurship on Hospital Performance: Moderating Role of Service Quality in Central Java Tri Darsono; Tulus Haryono; Ahmad Ikhwan Setiawan; Mugi Harsono; Heri Wijayanto; Rohwiyati Rohwiyati
Journal of Innovative Technology and Sustainability Education Vol. 3 No. 1 (2027): April
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jitse.2.3.284

Abstract

Objective: Grounded in the Resource-Based View (RBV) Theory, this study examines how technological interventions and medical staff capabilities interact to influence healthcare service performance in hospitals. Specifically, the study seeks to understand the relationships among these key resources within the context of healthcare service delivery. Method: A quantitative survey was conducted using descriptive statistics from Likert-scale questionnaires (1-5) distributed online to 102 respondents, including medical staff, managers, and administrators at type B hospitals in Central Java. Given the research objectives of prediction, exploration, or structural theory development, data were processed using SmartPLS 4.0. The independent variables in this study were Implementing Artificial Intelligence (AI), Knowledge Diversity, and Sociopreneur, while the dependent variable was Organizational Performance, with Service Quality as a moderating variable. Results: The findings indicate that each variable has a good level of validity (LF ≥ 0.70) and significance; the evaluation of discriminant validity using the Fornell-Larcker criterion, cross-loadings, and HTMT met the requirements; the f-test result of 0.037 (high) indicates the significant moderating effect of service quality on the relationship between AI implementation and organizational performance. Based on the model fit assessment, the influence of AI implementation has an R² of 0.787% (strong); the SRMR is 0.093, which is < 0.10, indicating that the model fits the empirical data well. Novelty: The implementation of AI can improve operational efficiency, diagnostic accuracy, and data management, thereby enhancing quality and service in hospitals. The follow-up to this research is the need to consider the infrastructure and medical staff expertise when implementing AI in type B hospitals in Central Java to improve healthcare services.
Market Orientation on Export Marketing Performance: The Role of Disruptive Innovation and Flexibility Supporting SDGs 8 and 9 Rohwiyati Rohwiyati; Tulus Haryono; Ahmad Ikhwan Setiawan; Lilik Wahyudi; Tri Darsono; Sulistya Sulistya
Journal of Current Studies in SDGs Vol. 3 No. 3 (2027): September
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.3.3.299

Abstract

Objective: How customer orientation and competitor orientation influence the export marketing performance of coffee-exporting micro, small, and medium-sized enterprises (MSMEs), while assessing the mediating role of disruptive innovation and the moderating role of organizational flexibility. The study also highlights the relevance of these capabilities to SDG 8 and SDG 9 through inclusive export growth and innovation-driven competitiveness. Method: A quantitative explanatory design was employed using survey data from 116 coffee-exporting MSMEs in Central Java, Indonesia, selected through purposive sampling. The relationships among the constructs were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3. Results: Customer orientation significantly improved export marketing performance, whereas competitor orientation had no significant direct effect. Both customer and competitor orientation significantly promoted disruptive innovation, which in turn enhanced export marketing performance. Disruptive innovation significantly mediated both market-orientation dimensions, and flexibility strengthened its positive effect on export marketing performance. Novelty: Integrating disruptive innovation as a mediating mechanism and flexibility as a boundary condition in a single export-marketing model for coffee MSMEs. The model explains how market intelligence can be converted into adaptive innovation and stronger export outcomes, offering an SDG-aligned pathway for resilient MSME internationalization.
PENERAPAN TEKNOLOGI DAN STRATEGI PEMASARAN PRODUK MADU KLANCENG PADA KELOMPOK TANI HUTAN (KTH) LEBAH BROMO DI KHDTK GUNUNG BROMO JAWA TENGAH catur sugiarto; Tulus Haryono; Retno Tanding Suryandari; Pram Suryanadi
Habitus: Jurnal Pendidikan, Sosiologi, & Antropologi Vol 7, No 1 (2023): Habitus: Jurnal Pendidikan, Sosiologi, dan Antropologi
Publisher : Program Studi Pendidikan Soiologi Antropologi, FKIP-UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/habitus.v7i1.70427

Abstract

AbstrakProgram pengabdian masyarakat ini disusun dalam rangka meningkatkan manajemen bisnis dan pemasaran UMKM madu Klanceng pada Kelompok Tani (KTH) Lebah Bromo, KHDTK Gunung Bromo UNS. Tujuan akhir yang akan dicapai adalah efektivitas dalam pengelolaan bisnis serta peningkatan wawasan pengembangan produktivitas ternak lebah. Mengingat manfaat jenis Madu Klanceng yang sangat tinggi serta permintaan pasar akan produk kesehatan, maka produk Madu Klanceng memiliki potensi yang sangat baik untuk dikembangkan. Permasalahan yang dihadapi oleh mitra berdasarkan hasil observasi antara lain terkait perlunya peningkatan produksi lebah Klanceng dan pengetahuan pemasaran yang perlu ditingkatkan. Melalui program ini diharap terjadi peningkatan pemahaman peningkatan produksi madu dan peningkatan pemahaman pelaku usaha terhadap manajemen bisnis dan strategi pemasaran yang efektif.Kata Kunci: Madu Klanceng, Ternak Lebah, Pemasaran, Produksi Madu AbstractThis community service program was structured in order to improve business management and marketing of Klanceng honey SMEs at the Bromo Bee Farmers Group, KHDTK Mount Bromo UNS. The final goal to be achieved is effectiveness in managing the business and increasing insight into the development of beekeeping productivity. Considering the very high benefits of this type of Klanceng Honey and the market demand for health products, the Klanceng Honey product has very good potential to be developed. The problems faced by partners based on observations include the need to increase Klanceng bee production and marketing knowledge that needs to be improved. Through this program it is hoped that there will be an increase in understanding of increasing honey production and an increase in the understanding of business actors regarding effective business management and marketing strategies.Keywords: Klanceng Honey, Bee, Marketing, Honey Production
Co-Authors Ahmad Ikhwan Setiawan Catur Sugiarto Doddy Setiawan Heri Wijayanto Irwan Trinugroho Irwan Trinugroho Koesoemasari, Dian Safitri Pantja Lilik Wahyudi Lisa Charisa Batara Mugi Harsono Pram Suryanadi Retno Tanding Suryandari Revy Lidiya Oni Marlina Rohwiyati Rohwiyati Rohwiyati Rohwiyati Sulistya Sulistya Tri Darsono