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All Journal Journal of Innovative and Creativity
Prantiastio Prantiastio
Institut Teknologi Muhammadiyah Sumatera
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of Digital Startups in Supporting Technology-Based Economic Transformation in Indonesia: A Focus on the Digital Creative Ecosystem Pika Meri Yanti; Muhammad Rasyid Ridho; Prantiastio Prantiastio; Solina Balqis; Rafikha Anggraini; Apep Indra Saputra
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.996

Abstract

The rapid development of the digital economy has redefined economic structures and value creation models across sectors in Indonesia. This study explores the pivotal role of digital startups in supporting technology-based economic transformation, with a specific focus on the digital creative ecosystem. Employing a descriptive qualitative methodology through library research, this paper identifies how startups empower content creators, promote digital literacy, and build resilient innovation ecosystems. The findings highlight the significance of transformational leadership, dynamic capabilities, and absorptive capacity in enhancing startup sustainability. Furthermore, digital startups function not only as platforms for economic participation but also as catalysts for inclusive growth, particularly among youth and micro, small, and medium enterprises (MSMEs). Despite these opportunities, structural challenges persist, including limited funding, low digital skills, and regulatory constraints. This study proposes actionable recommendations to strengthen startup-driven innovation, improve digital education, and design inclusive policy frameworks that support a sustainable digital creative economy in Indonesia.
Co-Authors Apep Indra Saputra Muhammad Rasyid Ridho Pika Meri Yanti Rafikha Anggraini Solina Balqis