<![CDATA[The rapid development of the digital economy has redefined economic structures and value creation models across sectors in Indonesia. This study explores the pivotal role of digital startups in supporting technology-based economic transformation, with a specific focus on the digital creative ecosystem. Employing a descriptive qualitative methodology through library research, this paper identifies how startups empower content creators, promote digital literacy, and build resilient innovation ecosystems. The findings highlight the significance of transformational leadership, dynamic capabilities, and absorptive capacity in enhancing startup sustainability. Furthermore, digital startups function not only as platforms for economic participation but also as catalysts for inclusive growth, particularly among youth and micro, small, and medium enterprises (MSMEs). Despite these opportunities, structural challenges persist, including limited funding, low digital skills, and regulatory constraints. This study proposes actionable recommendations to strengthen startup-driven innovation, improve digital education, and design inclusive policy frameworks that support a sustainable digital creative economy in Indonesia.]]>
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