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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmu Sosial dan Humaniora Journal of Innovative and Creativity INJECT Interdisciplinary Journal of Communication Jurnal Pengabdian Masyarakat Indonesia
Yohana Yulianti Simbolon
Politeknik Negeri Medan
Religion Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Meningkatkan Literasi Keuangan Melalui Digitalisasi Pencatatan Keuangan Untuk UMKM (Toko Permata Almina Medan) Desmon Gunadi Siagian; Andreas Panjaitan; Debora Silvia Hutagalung; Artha Putri Br. Karo; Yohana Yulianti Simbolon
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5262

Abstract

This community service activity aimed to improve financial literacy among Micro, Small, and Medium Enterprises (MSMEs) through the digitalization of financial record-keeping at Toko Permata Almina, located in Pusat Pasar Medan. The activity was conducted on May 10, 2025, using a training approach focused on basic financial literacy and the use of the Tokoku digital bookkeeping application. The results showed a significant increase in participants' understanding of the importance of systematic financial recording. Participants were able to use the Tokoku application to record daily transactions and acknowledged the benefits of automatic financial reports provided by the application for analyzing business performance. Furthermore, participants experienced higher efficiency compared to manual recording methods. Overall, this activity positively impacted the enhancement of digital skills and supported data-driven business decision-making.
Internal Communication Strategy and Its Influence on Employee Engagement Poppy Wulandari; Blangi Intan Maharani; Yohana Yulianti Simbolon; Dwianita Dwianita; Ira Nur Dewita Siregar
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4813

Abstract

This study aims to analyze the influence of internal communication strategies on employee engagement and to identify the most effective communication approaches in enhancing employee involvement. The research employed a literature review method by examining journal articles, conference proceedings, and academic books published between 2019 and 2025. Literature sources were obtained from Google Scholar, Scopus, ResearchGate, and DOAJ, and were selected based on topic relevance, full-text availability, and alignment with the research focus. Data were analyzed using content analysis through thematic categorization. The findings indicate that internal communication strategies have a significant impact on employee engagement across three dimensions: cognitive, emotional, and behavioral. Three strategies were found to be the most effective: (1) digital channel–based communication that improves information access and accelerates feedback, (2) leadership-based communication that strengthens trust and emotional support, and (3) participatory two-way communication that fosters a sense of belonging and psychological ownership. Engagement formation occurs through role clarity, reinforced trust, and increased participation. In conclusion, internal communication serves as an organizational strategy that enhances employee motivation, loyalty, and contribution. Organizations must design communication patterns that are transparent, interactive, and participatory to optimize engagement.
Peran Mata Kuliah Teknik Presentasi dan Negosiasi Terhadap Kemampuan Public Speaking Melalui Metode Role Playing pada Mahasiswa Program Studi D IV MICE Politeknik Negeri Medan Yohana Yulianti Simbolon
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.7020

Abstract

This study aims to analyze the role of the Presentation and Negotiation Techniques course in improving public speaking skills through the Role Playing Method among students of the D IV MICE Study Programme at the Medan State Polytechnic. Public speaking skills are a necessary competency in the MICE industry in order to support successful communication and the achievement of company objectives. The role playing method was chosen for classroom learning because it represents real-life situations, allowing students to play various roles according to scenarios designed and presented in class. This method also provides opportunities for students to practise persuasive communication skills, the ability to convey information effectively, and build confidence in dealing with various types of clients in the MICE industry.  This study used a qualitative descriptive method through observation, in-depth interviews, and documentation of 24 students in the MICE 5C class. The results showed that learning through the Role Playing Method contributed to an improvement in public speaking. However, it was not yet optimal because students still had difficulty applying public speaking skills consistently. This study emphasises the importance of an intensive practice-based learning approach, industry simulations, and structured feedback to continuously improve students' public speaking competence and ensure that their skills are in line with the needs of the MICE industry.
Analyzing Communication Strategies KPU Sergai Podcast as Digital Public Communication for Electoral Education Yohana Yulianti Simbolon
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6713

Abstract

This study examines the KPU Sergai Podcast as a digital public communication initiative for voter education. While podcasts offer potential to enhance political literacy through flexible and narrative-driven formats, their effectiveness in institutional contexts remains limited. This research employs a qualitative case study approach, integrating podcast analytics, content observation, and in-depth interviews to analyze how communication strategies are designed and implemented. The findings reveal that podcast performance remains suboptimal, as indicated by consistently low audience reach (fewer than 100 views per episode) and minimal engagement, including limited likes and the absence of comments and shares. These patterns suggest that the podcast has not succeeded in expanding its visibility or fostering interactive communication. Beyond descriptive results, the study identifies a structural communication problem. Internal constraints such as limited resources, lack of technical capacity, and restricted production quality shape content characteristics and distribution strategies, resulting in predominantly one-way communication and misalignment with audience preferences, particularly among younger users. The findings demonstrate a causal pathway in which these constraints lead to audience misalignment, low engagement, and passive audience behavior. This condition reflects a broader communication gap between the interactive potential of digital media and its practical implementation in governmental communication. This study contributes by offering an integrated analytical framework linking institutional capacity, content strategy, and audience engagement. Practically, it highlights the need for more interactive content, multi-platform distribution, and improved production quality to enhance digital public communication effectiveness.
VISUAL STORYTELLING ON INSTAGRAM: A CRITICAL REVIEW OF MARKETING COMMUNICATION IN THE CREATIVE ECONOMY Ryndian Gusty; Mawaddah; Yohana Yulianti Simbolon; Arief Budiman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6233

Abstract

Abstract: This study aims to analyze the role of visual storytelling (VS) in increasing user engagement on Instagram within the context of the creative economy. This study positions visual storytelling as an ideological practice rooted in affective domination, platform logic, and cultural commodification. This differs from the use of instrumental narratives that emphasize marketing effectiveness. The research method employed is a qualitative approach using critical interpretative and thematic synthesis. The analyzed literature comprises 48 articles relevant to the research objectives. The findings reveal that visual storytelling is perceived as a creative and authentic means of marketing communication. It also functions to establish mechanisms capable of exerting subtle dominance. Strategically, it leverages the potential of modified emotions, cultural identity, and creativity regulated by platform algorithms. The theoretical contribution of this research confirms that visual storytelling serves as a space for narrative dominance, where stories are reduced to instruments aligned with the interests of the market and the platform. These findings further strengthen perspectives within the literature on digital culture and critical marketing. This study also places significant emphasis on human-centered digital communication ethics, transparency, and cultural appropriateness. Therefore, the effectiveness of visual storytelling is not only measured by the level of consumer engagement, but also by its impact on equity and meaning within the creative economy ecosystem. Keywords: Visual Storytelling; Consumer Engagement; Instagram; Creative Economy   Abstrak: Penelitian ini bertujuan untuk menganalisis peran visual storytelling (VS) dalam meningkatkan keterlibatan pengguna di Instagram dalam konteks ekonomi kreatif. Studi ini meletakkan visual storytelling sebagai praktik ideologis yang berakar pada dominasi afektif, logika platform, dan komodifikasi budaya. Hal tersebut memiliki perbedaan dari penggunaan narasi instrumental yang menekankan efektivitas pemasaran. Metode penelitian yang digunakan yaitu pendekatan kualitatif melalui critical interpretative dan thematic synthesis. Hasil literatur yang di analisis berjumalah 48 artikel yang sesuai dengan tujuan penelitian. Hasil temuan yang didapatkan bahwa visual storytelling dinilai sebagai cara kreatif dan asli dalam melakukan komunikasi pemasaran. Kemudian juga berfungsi untuk membentuk mekanisme yang bisa mendominasi secara halus. Secara strategis memanfaatkan potensi emosi yang dimodifikasi, identitas budaya dan kreativitas yang diatur oleh algoritma platform. Kontribusi teoritis penelitian menegaskan bahwa visual storytelling menjadi tempat dominasi naratif yang menggunakan cerita yang direduksi menjadi instrumen yang mengacu pada kepentingan pasar dan platform. Temuan ini semakin memperkuat perspektif dalam literatur budaya digital dan pemasaran kritis. Penelitian ini juga memberikan penekanan penting terhadap etika komunikasi digital yang berpusat pada diri manusia, transparansi dan kesesuaian budaya. Maka dari itu, efektivitas visual storytelling bukan hanya diukur dari tingkat keterlibatan konsumen, namun juga dari pengaruhnya terhadap keadilan dan pemaknaan dalam ekosistem ekonomi kreatif Kata Kunci: Visual Storytelling; Keterlibatan Konsumen; Instagram; Ekonomi Kreatif
Co-Authors Andreas Panjaitan Arief Budiman Artha Putri Br Karo Blangi Intan Maharani Desmon Gunadi Siagian Dwianita Dwianita Hutagalung, Debora Silvia Ira Nur Dewita Siregar Mawaddah Poppy Wulandari Ryndian Gusty