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Meningkatkan Literasi Keuangan Melalui Digitalisasi Pencatatan Keuangan Untuk UMKM (Toko Permata Almina Medan) Desmon Gunadi Siagian; Andreas Panjaitan; Debora Silvia Hutagalung; Artha Putri Br. Karo; Yohana Yulianti Simbolon
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5262

Abstract

This community service activity aimed to improve financial literacy among Micro, Small, and Medium Enterprises (MSMEs) through the digitalization of financial record-keeping at Toko Permata Almina, located in Pusat Pasar Medan. The activity was conducted on May 10, 2025, using a training approach focused on basic financial literacy and the use of the Tokoku digital bookkeeping application. The results showed a significant increase in participants' understanding of the importance of systematic financial recording. Participants were able to use the Tokoku application to record daily transactions and acknowledged the benefits of automatic financial reports provided by the application for analyzing business performance. Furthermore, participants experienced higher efficiency compared to manual recording methods. Overall, this activity positively impacted the enhancement of digital skills and supported data-driven business decision-making.
Internal Communication Strategy and Its Influence on Employee Engagement Poppy Wulandari; Blangi Intan Maharani; Yohana Yulianti Simbolon; Dwianita Dwianita; Ira Nur Dewita Siregar
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4813

Abstract

This study aims to analyze the influence of internal communication strategies on employee engagement and to identify the most effective communication approaches in enhancing employee involvement. The research employed a literature review method by examining journal articles, conference proceedings, and academic books published between 2019 and 2025. Literature sources were obtained from Google Scholar, Scopus, ResearchGate, and DOAJ, and were selected based on topic relevance, full-text availability, and alignment with the research focus. Data were analyzed using content analysis through thematic categorization. The findings indicate that internal communication strategies have a significant impact on employee engagement across three dimensions: cognitive, emotional, and behavioral. Three strategies were found to be the most effective: (1) digital channel–based communication that improves information access and accelerates feedback, (2) leadership-based communication that strengthens trust and emotional support, and (3) participatory two-way communication that fosters a sense of belonging and psychological ownership. Engagement formation occurs through role clarity, reinforced trust, and increased participation. In conclusion, internal communication serves as an organizational strategy that enhances employee motivation, loyalty, and contribution. Organizations must design communication patterns that are transparent, interactive, and participatory to optimize engagement.