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All Journal Priviet Social Sciences Journal Journal of Innovative and Creativity Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Indonesian Journal of Social Economics and Agricultural Policy
Poppy Wulandari
Politeknik Negeri Medan
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Internal Communication Strategy and Its Influence on Employee Engagement Poppy Wulandari; Blangi Intan Maharani; Yohana Yulianti Simbolon; Dwianita Dwianita; Ira Nur Dewita Siregar
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4813

Abstract

This study aims to analyze the influence of internal communication strategies on employee engagement and to identify the most effective communication approaches in enhancing employee involvement. The research employed a literature review method by examining journal articles, conference proceedings, and academic books published between 2019 and 2025. Literature sources were obtained from Google Scholar, Scopus, ResearchGate, and DOAJ, and were selected based on topic relevance, full-text availability, and alignment with the research focus. Data were analyzed using content analysis through thematic categorization. The findings indicate that internal communication strategies have a significant impact on employee engagement across three dimensions: cognitive, emotional, and behavioral. Three strategies were found to be the most effective: (1) digital channel–based communication that improves information access and accelerates feedback, (2) leadership-based communication that strengthens trust and emotional support, and (3) participatory two-way communication that fosters a sense of belonging and psychological ownership. Engagement formation occurs through role clarity, reinforced trust, and increased participation. In conclusion, internal communication serves as an organizational strategy that enhances employee motivation, loyalty, and contribution. Organizations must design communication patterns that are transparent, interactive, and participatory to optimize engagement.
Financial Technology and Green Financing: A Blend of Technology, Economy, and Environment Hengky Kosasih; Poppy Wulandari
Indonesian Journal of Social Economics and Agricultural Policy Vol. 1 No. 1 (2025): (July) Indonesian Journal of Social Economics and Agricultural Policy
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/ijseap.v1i1.41

Abstract

This study examines the integration of financial technology (fintech) and green financing in supporting sustainable development. Although fintech has shown great potential in accelerating access to financing for environmentally friendly projects, there is a gap in understanding how the three elements—technology, economy, and environment—can collaborate effectively to achieve maximum impact on sustainability. This research aims to explore how the blend of financial technology and green financing can produce more efficient and sustainable financing models. Using a qualitative approach and literature review, this study analyzes the integration of these three aspects and their impact on sustainable development. The findings suggest that the collaboration between technology and green financing can create efficient funding flows, enhance transparency, and promote inclusive economic growth and carbon emission reduction, directly supporting the achievement of global sustainability goals.
Challenges, Opportunities, and the Future of the Blue Economy in Indonesia Poppy Wulandari; Puja Afwanda Mayako; Mutiara Cahyaningrum
Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Vol. 2 No. 2 (2025): (July) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/jemba.v2i1.18

Abstract

Indonesia, the world's largest archipelagic country with vast maritime territory, holds significant potential for developing a blue economy that promotes sustainable growth through effective marine resource management. Key sectors such as fisheries, maritime tourism, and marine renewable energy are essential to national economic development. However, the blue economy's progress faces challenges, including ecosystem degradation, maritime pollution, and sectoral fragmentation. This study identifies the main challenges and explores opportunities in sustainable fisheries, maritime ecotourism, and marine renewable energy. Using a descriptive-analytical approach with qualitative and quantitative analysis of secondary data, the findings reveal that Indonesia's blue economy remains highly promising, especially with policies supporting sustainability, human resource development, and eco-friendly technologies.  The novelty of this research lies in its cross-sectoral synthesis, which emphasizes the need for convergence between environmental governance and maritime economic policy.
Indonesian migrant workers in the framework of legal protection and business existence Maulana Ibrahim; Reja Dalimunthe; Poppy Wulandari
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.376

Abstract

This study discusses legal protection for Indonesian migrant workers in the dynamics of the diaspora and public policy challenges. Indonesian Migrant Workers play an important role as contributors to the country’s foreign exchange, but still face various problems such as human rights violations, violence, exploitation, and weak legal protection in the destination country. This study uses a descriptive qualitative approach with a juridical-sociological method through in-depth interviews and participatory observation of Indonesian migrant workers and secondary data analysis from official government documents and international reports. The results of the study show a significant gap between the protection policies that have been set by the government and the reality of their implementation in the field. The main problems include the rampant non-procedural placement by illegal agents, low digital literacy of Indonesian migrant workers regarding the government’s online reporting system, and limited coordination between related institutions. This study highlights the importance of cross-sector collaboration, both state and private, and the use of information technology to strengthen complaint mechanisms and the supervision of migrant worker placement in a transparent and accountable manner.
Post-acquisition TikTok and Tokopedia: Optimization marketing media to encourage entrepreneurship on Sumatra Island Poppy Wulandari; Mawaddah; Ade Rasinta Herli Kristiani Purba
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.383

Abstract

This research investigates the potential of TikTok as a digital marketing platform for fostering entrepreneurship on Sumatra Island, Indonesia. The study addresses the gap in the current literature regarding the suboptimal use of digital marketing tools in the region, particularly TikTok, which remains under-utilized despite its potential to enhance entrepreneurial growth. Using a qualitative research approach, data was collected through in-depth interviews with six informants, three TikTok sellers and three affiliates from Aceh, North Sumatra, and West Sumatra. Findings indicate that TikTok serves as an effective and cost-efficient platform for entrepreneurs, offering a dual function as both an entertainment and shopping medium. However, the study reveals challenges, such as limited digital financial literacy and an underdeveloped application of marketing strategies on the island. The research contributes to understanding the dynamics of digital marketing adoption in Sumatra, highlighting the necessity of enhancing digital financial literacy and maximizing the use of the platform, for example, TikTok to boost entrepreneurial independence. The implications of this study suggest the importance of integrating digital tools in regional economic policies to foster inclusive growth. The study also acknowledges limitations such as the small sample size and the focused geographical scope which recommend future research with broader, more diverse samples and a mixed-methods approach to explore long-term business sustainability and the comparative effectiveness of various digital platforms.
Co-Authors Ade Rasinta Herli Kristiani Purba Blangi Intan Maharani Dwianita Dwianita Hengky Kosasih Ira Nur Dewita Siregar Maulana Ibrahim Mawaddah Mutiara Cahyaningrum Puja Afwanda Mayako Reja Dalimunthe Yohana Yulianti Simbolon