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The Influence of Eco-Friendly Packaging, Emotional Branding, and Digital Customer Experience on Brand Preference of Health Products Anastasia d'Ornay; Muhammad Zakaria; Apriani Riyanti; Fahrina Mustafa; Ayu Ratna Wulandari; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5617

Abstract

The core goal of the research is to determine the impact of green packaging, emotional branding, and digital customer experience on the selection of health products' brands. The main reasons for this study are the demand for green products, emotional connection with brands, and the migration of consumers from offline to online for information and purchases. The research employed a quantitative explanatory design with health product consumers being the sample population of 200 participants, who had online interaction with the brands and were selected through purposive sampling. The instrument of the study was initially evaluated for validity and reliability and then underwent classical assumption tests prior to the application of multiple linear regression analysis. Each of the three independent variables was found to have a major beneficial impact on brand preference. The coefficient of determination value shows that the model is capable of explaining the variations in brand preference. This study, when considering its theoretical implications, adds to the existing understanding of the topic of consumer behavior and modern marketing strategies in the health care sector. Additionally, the findings of the study provide a roadmap for companies to gain competitive advantage by incorporating eco-friendly packaging, upgrading emotional branding, and digitalizing experiences to facilitate brand preference creation more effectively.
CENTRAL BANK DIGITAL CURRENCY (CBDC) DAN TRANSFORMASI SISTEM MONETER INTERNASIONAL: SYSTEMATIC LITERATURE REVIEW PERIODE 2020–2025 Anastasia D'Ornay; Ades Asike
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.461

Abstract

The transformation of the digital economy has accelerated the development of digital currency, particularly Central Bank Digital Currency (CBDC), as an innovation with the potential to reshape the architecture of the international monetary system. The rapid growth of research on this topic has generated diverse and fragmented findings, requiring a comprehensive synthesis to achieve a more holistic understanding. This study aims to conduct a Systematic Literature Review (SLR) to identify research trends, analyze the implications of digital currency for the international monetary system, evaluate the theoretical and methodological approaches employed, and identify research gaps and future research agendas. This SLR follows the PRISMA 2020 guidelines by searching literature databases including Scopus, Web of Science, ScienceDirect, SpringerLink, Emerald Insight, Wiley Online Library, Taylor & Francis Online, IEEE Xplore, and Google Scholar. Articles were selected based on predetermined inclusion and exclusion criteria, resulting in 42 articles that were analyzed using thematic analysis and narrative synthesis approaches. The review findings indicate that research on digital currency is predominantly focused on Central Bank Digital Currency (CBDC), monetary policy, cross-border payment systems, financial stability, and digital financial regulation. The synthesis further reveals that digital currency has the potential to enhance payment efficiency and support the transformation of the monetary system; however, its implementation continues to face challenges related to interoperability, cybersecurity, data protection, and international regulatory harmonization. Furthermore, the literature remains dominated by conceptual studies and research focusing on developed countries, while cross-country empirical investigations and long-term impact evaluations remain limited. This study concludes that digital currency represents a strategic element in the evolution of the international monetary system and requires multidisciplinary approaches and global policy collaboration. The findings contribute to theoretical development, provide directions for future research, and offer an evidence-based foundation for central banks and policymakers in designing secure, inclusive, and sustainable digital currency ecosystems.