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All Journal Journal of Information System, Technology and Engineering Journal of Innovative and Creativity
Josef Hernawan Nudu
Universitas Atma Jaya Yogyakarta
Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Pengaruh Employee Advocacy, Work-Life Balance dan Iklim Organisasi terhadap Komitmen Kerja Karyawan Generasi Z Shinta Dwi Handayanti; Victor Lamboy Sinaga; Isnawati Osman; Iwan Henri Kusnadi; Dominica Maria Ratna Tungga Dewa; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1825

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana employee advocacy, work-life balance, dan iklim organisasi memengaruhi komitmen kerja karyawan generasi Z yang bekerja di sektor swasta maupun pemerintahan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara terstruktur dan mendalam terhadap 30 informan yang merupakan karyawan generasi Z dan telah bekerja minimal satu tahun di organisasi mereka saat ini. Proses analisis data dilakukan menggunakan teknik analisis tematik, sementara uji validitas diperkuat melalui triangulasi sumber dan metode untuk memastikan keakuratan dan konsistensi temuan. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut memiliki dampak positif terhadap komitmen kerja. Employee advocacy mendorong rasa memiliki dan kebanggaan terhadap organisasi, work-life balance berkontribusi pada kepuasan kerja dan mencegah kelelahan mental (burnout), sedangkan iklim organisasi yang mendukung mampu meningkatkan keterlibatan dan loyalitas karyawan. Temuan ini menegaskan pentingnya peran manajemen dalam membangun lingkungan kerja yang memberdayakan, seimbang, dan suportif, agar generasi Z merasa dihargai dan termotivasi untuk berkontribusi secara maksimal. Penelitian ini juga memberikan implikasi praktis bagi pengembangan strategi manajemen sumber daya manusia yang lebih adaptif dan selaras dengan kebutuhan serta karakteristik generasi tenaga kerja muda saat ini.
The Influence of Eco-Friendly Packaging, Emotional Branding, and Digital Customer Experience on Brand Preference of Health Products Anastasia d'Ornay; Muhammad Zakaria; Apriani Riyanti; Fahrina Mustafa; Ayu Ratna Wulandari; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5617

Abstract

The core goal of the research is to determine the impact of green packaging, emotional branding, and digital customer experience on the selection of health products' brands. The main reasons for this study are the demand for green products, emotional connection with brands, and the migration of consumers from offline to online for information and purchases. The research employed a quantitative explanatory design with health product consumers being the sample population of 200 participants, who had online interaction with the brands and were selected through purposive sampling. The instrument of the study was initially evaluated for validity and reliability and then underwent classical assumption tests prior to the application of multiple linear regression analysis. Each of the three independent variables was found to have a major beneficial impact on brand preference. The coefficient of determination value shows that the model is capable of explaining the variations in brand preference. This study, when considering its theoretical implications, adds to the existing understanding of the topic of consumer behavior and modern marketing strategies in the health care sector. Additionally, the findings of the study provide a roadmap for companies to gain competitive advantage by incorporating eco-friendly packaging, upgrading emotional branding, and digitalizing experiences to facilitate brand preference creation more effectively.
The Effects of Knowledge Sharing Capability, Innovation Culture, and Interorganizational Trust on Innovation Ecosystem Performance in Digital MSMEs Cindy Sandra Lumingkewas; Tyahya Whisnu Hendratni; Josef Hernawan Nudu; Fahrina Mustafa; Fatimah Malini Lubis; Judianto Tjahjo Nugroho
Journal of Information System, Technology and Engineering Vol. 4 No. 3 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i3.329

Abstract

This research aims to analyze the effect of Knowledge Sharing Capability, Innovation Culture and Interorganizational Trust on Innovation Ecosystem Performance in digital MSMEs. The survey method by means of a quantitative approach was applied to owners, managers and workers of digital MSMEs. The purposive sample approach was adopted in selecting the respondents based on their skill and knowledge on operational procedures, innovation, use of digital technologies and their interactions with various external partners in the business ecosystem. Data were collected through an online questionnaire by Google Form and analyzed by multiple linear regression. The results indicate a positive and significant influence of Knowledge Sharing Capability, Innovation Culture and Interorganizational Trust on Innovation Ecosystem Performance. The findings indicate the very important role MSMEs have in acquiring, disseminating, integrating and using information to enhance the functioning of the innovation ecosystem. The results also suggest that digital MSMEs need to strengthen the mechanisms of knowledge sharing with customers, suppliers, digital platforms, technology companies, financial institutions, business communities and other partners to improve the quality of collaboration, promote innovation creation and sustainably improve the performance of the innovation ecosystem.
Co-Authors Anastasia d'Ornay Ayu Ratna Wulandari Cindy Sandra Lumingkewas Dominica Maria Ratna Tungga Dewa Fatimah Malini Lubis Isnawati Osman Iwan Henri Kusnadi Judianto Tjahjo Nugroho Muhammad Zakaria Mustafa, Fahrina Riyanti, Apriani Shinta Dwi Handayanti Tyahya Whisnu Hendratni Victor Lamboy Sinaga