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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Faridatul Munawaroh
Institut Teknologi dan Bisnis Bina Sriwijaya Palembang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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MANAGEMENT AND ECONOMICS: STRATEGIES FOR ENHANCING CORPORATE COMPETITIVENESS Sri Porwani; Abdullah Rasjid; Hendriansyah; Dora Indah Triana; Faridatul Munawaroh
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 12 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The purpose of this study is to evaluate the effectiveness of management and economic strategies in improving the competitiveness of the company. This research method uses a literature review. The results show that management strategies integrated with economic principles improve operational efficiency and effectiveness. In particular, companies that apply sophisticated market analyses and economic theories in their decision-making process tend to be more adaptive to changing market conditions and have a higher degree of resilience to external disturbances. The involvement of economic theories, such as comparative advantage and elasticity analyses, is proven to assist firms in identifying strategic opportunities and allocating resources effectively, which contributes to an improved competitive position in the market. Overall, the integration of management and economic strategies was found to be the best practice in preparing firms for volatile global business dynamics, enabling improvements in financial performance and long-term sustainability. This study underscores the importance of a holistic approach in business strategy formulation to achieve competitive advantage and sustainable growth.
Workshop Cara Cerdas Pemilihan Produk Suplemen Herbal dalam E-Commerce kepada Mahasiswa Prodi Farmasi STIKes Abdurahman Palembang Maiza Fikri; Hendra Prasetyo; Januar Ida Wibowati; Hendriansyah Hendriansyah; Faridatul Munawaroh; Nita Novianti
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): Maret : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i1.4223

Abstract

The phenomenon of increasing herbal supplement purchases through e-commerce platforms presents new challenges for pharmacy students in understanding product safety and legality within the digital space. As future healthcare professionals, students are required to possess the acuity to verify products to prevent health risks for the public. This Community Service Program (PKM) aims to improve students' pharmaceutical digital literacy through an interactive workshop on smart strategies for selecting safe and legal herbal supplement products. The implementation methods included lectures, focus group discussions, and case studies utilizing authentic learning media such as product labels, BPOM permit verification, health claim analysis, and critical assessment of consumer reviews. The program's success was evaluated through pre-test and post-test instruments to quantitatively measure the improvement in participants' knowledge. The results indicated a significant increase in understanding by 33%, particularly in the ability to identify legal products, analyze claim accuracy, and optimize digital literacy features. In conclusion, this workshop has a positive and strategic impact on students' readiness to face digital pharmacy challenges in the Industry 4.0 era, while simultaneously preparing them to serve as education agents for the wider community.
Co-Authors Abdullah Rasjid Dora Indah Triana Hendra Prasetyo Hendriansyah Hendriansyah Hendriansyah Januar Ida Wibowati Maiza Fikri Nita Novianti Sri Porwani