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All Journal Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Innovative and Creativity
Moh. Thandzir
Politeknik Pariwisata Batam
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan di Kopi Kenangan Tiban Batam Arien Indah Margareta Galingging; Natal Olotua Sipayung; Tito Pratama; Moh. Thandzir
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7025

Abstract

Kualitas pelayanan dan kualitas produk merupakan faktor penting yang memengaruhi loyalitas pelanggan pada industri kedai kopi. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan kualitas produk terhadap loyalitas pelanggan di Kopi Kenangan Tiban, Batam. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei, melibatkan 103 responden yang telah melakukan pembelian minimal dua kali dalam tiga bulan terakhir. Analisis data menggunakan regresi linear berganda dengan uji validitas, reliabilitas, dan asumsi klasik. Hasil uji t menunjukkan bahwa kualitas pelayanan (X1) memiliki nilai t hitung sebesar 17,456 dengan signifikansi 0,000 < 0,05 dan kualitas produk (X2) memiliki nilai t hitung sebesar 16,104 dengan signifikansi 0,000 < 0,05. Dengan demikian, dapat disimpulkan bahwa secara parsial kualitas pelayanan dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan Kopi Kenangan Tiban.
Whipped Cream Based Mocktail Training for the student of SMA 3 Batam Natal Olotua Sipayung; Syafruddin Rais; Tito Pratama; Dailami; Siska Amelia Maldin; Rezki Alhamdi; Moh. Thandzir; Wahyudi Ilham; al Ahmed Hatta Wardana Rizqi
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.534

Abstract

The rapid development of the creative beverage industry has created opportunities for product innovation that emphasize not only taste but also visual appeal and consumer experience. This Community Service Program (PKM) aimed to improve the knowledge, skills, and creativity of students at SMAN 3 Batam through training in the preparation of whipped cream-based mocktails. The implementation methods included lectures, demonstrations, hands-on practice, and product development mentoring. The training materials covered an introduction to mocktails, ingredient mixing techniques, the use of whipped cream, sanitation and hygiene practices, as well as attractive beverage presentation techniques. The results of the program showed that participants were able to understand the basic concepts of mocktail preparation, master beverage preparation and presentation techniques, and produce mocktail products with appealing taste and appearance. Keywords: mocktail, whipped cream, training, high school students, community service.
Co-Authors al Ahmed Hatta Wardana Rizqi Arien Indah Margareta Galingging Dailami Natal Olotua Sipayung Rezki Alhamdi Syafruddin Rais, Syafruddin Tito Pratama Wahyudi Ilham