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All Journal Jurnal Manajemen Perhotelan Jurnal Indonesia Sosial Sains
Rezki Alhamdi
Politeknik Pariwisata Batam
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PENGARUH ONLINE REVIEW DAN HARGA TERHADAP KEPUTUSAN PEMESANAN KAMAR HOTEL DI ONLINE TRAVEL AGENT (STUDI KASUS KOTA BATAM) Rezki Alhamdi
Jurnal Manajemen Perhotelan Vol. 9 No. 2 (2023): SEPTEMBER 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.9.2.63-70

Abstract

Kota Batam merupakan salah satu kota besar yang ada di Indonesia. Batam merupakan kota yang dapat diakses melalui pelabuhan Malaysia dan Singapura. Adapun tujuan penelitian ini untuk mengetahui ada pengaruh Online Review dan Harga terhadap keputusan pemesanan kamar hotel pada online travel agent. Adapun cara pengumpulan data menggunakan kuesioner dan studi pustaka. Jumlah responden dalam penelitian ini sebanyak 100 orang dengan metode sampling yaitu purpose sampling. Analisis yang digunakan adalah analisis regresi linier berganda. Sebelumnya data dilakukan uji hipotesis, data dilakukan uji validitas, uji reliabilitas, uji asumsi klasik dengan uji normalitas, uji heteroskedasitas, uji multikolinearitas. Untuk menjawab hipotesis menggunakan Uji T dan Uji F. hasil uji t ditemukan bahwa pada penelitian ini maka dapat dijelaskan bahwa variabel online review dengan nilai sig 0.03 < dari 0.05 yang artinya ada pengaruh signifikasi online review terhadap keputusan pemesanan kamar hotel di Kota Batam. Pada variabel Harga mempunyai nilai sig 0.00 < dari 0.05 yang artinya ada pengaruh positif dan signifikasi antara harga dengan keputusan pemesanan kamar hotel. Berdasarkan hasil uji F dilakukan nilai sig 0.00 < dari 0.05 maka dapat dijelaskan bahwa ada pengaruh online review dan harga terhadap keputusan pemesanan kamar hotel di online travel agent.
Analysis of Promotion Strategies through the Addition of Play Areas with Cats at Mostcat Cafe Batam Sweiney Sweiney; Natal Olotua Sipayung; Wahyudi Ilham; Rezki Alhamdi
Jurnal Indonesia Sosial Sains Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i11.1507

Abstract

Mostcat Cafe is the first cafe in Batam that integrates the concept of direct interaction with cats. Adopting the "cat cafe" model popular in Taiwan since 1998, this cafe offers a relaxing experience while enjoying food and drinks, as well as the opportunity to interact with various breeds of cats. This study aims to analyze the marketing strategy implemented by Mostcat Cafe, including the Marketing Mix elements: product, price, promotion, and location. The method used is a qualitative approach with in-depth interviews and field observations. The results showed that the addition of a play area with cats increased customer loyalty and frequency of visits, and the price set was in line with the experience provided. Mostcat Cafe succeeded in creating a solution for cat owners and providing a space for cat lovers to gather, thus strengthening the cafe's position in the thematic culinary industry in Batam. This research is expected to provide valuable insights for similar business owners in developing effective marketing strategies.
Co-Authors Natal Olotua Sipayung Sweiney Sweiney Wahyudi Ilham