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ANALISIS REVIEW HOTEL OYO DI PADANG DARI SITUS PEMESANAN KAMAR "BOOKING.COM" Rezki Alhamdi; Natal Olotua Sipayung
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.079 KB)

This study discusses and understands the development of OYO Rooms hotel francaise in Padang. OYO Rooms is a low-cost accommodation provider or budget hotel. With this research it is expected to be able to analyze the OYO hotel in the city of Padang. The method used by researchers is qualitative by taking data reviews and ratings on the booking booking site and the experience of researchers staying at OYO hotels. There are 17 properties under the auspices of OYO in the city of Padang. Researchers use the Booking.com site to see how a review of the guest experience staying at this hotel then concludes it. The results of this study are proven that this budget hotel Francaise gets a pretty good rating and review from the booking.com site and that some of the hotels are relatively new and have not received any reviews from guests.

Pelatihan Pengolahan Kopi Manual Brew, Latte Art dan produk olahan Kopi Dengan Mesin Rezki Alhamdi; Dewi Aurora Mikasari; Natal Olotua Sipayung; Taufik Bachrul Ulum Lubis
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.140

The business opportunity of selling coffee drinks is quite good, this is evidenced by the many coffee outlets in several places. The coffee outlets that we can find are usually in the form of cafes, coffee shops, or just stands that offer a limited selection of coffee. this has a positive impact on both coffee drink sellers, distributors and coffee farmers. There is a lot of knowledge that we can get and develop from this coffee drink which in the end can provide economic benefits for coffee drink businesses. We can give this knowledge to several people who have the desire and pursue the profession and business of drinking coffee. One of the suitable places to be given education about the knowledge of both coffee beans and drinks is SMA. SMA is the last education before and female students go on to college or want to find a job. one of the favorite high schools in Batam City is SMAK Yos Sudarso. SMAK Yos Sudarso is a high school that has quite a lot of students. The Batam Tourism Polytechnic has the opportunity to provide education and training to students there. students and female students are given education about coffee drinks and coffee beans, then later students and female students are shown and demonstrated how to make processed coffee drinks using machines and also made manually. and finally the point is how to make latte art.

Pelatihan Pengolahan Kopi Manual Brew, Latte Art dan produk olahan Kopi Dengan Mesin Rezki Alhamdi; Dewi Aurora Mikasari; Natal Olotua Sipayung; Taufik Bachrul Ulum Lubis
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.140

The business opportunity of selling coffee drinks is quite good, this is evidenced by the many coffee outlets in several places. The coffee outlets that we can find are usually in the form of cafes, coffee shops, or just stands that offer a limited selection of coffee. this has a positive impact on both coffee drink sellers, distributors and coffee farmers. There is a lot of knowledge that we can get and develop from this coffee drink which in the end can provide economic benefits for coffee drink businesses. We can give this knowledge to several people who have the desire and pursue the profession and business of drinking coffee. One of the suitable places to be given education about the knowledge of both coffee beans and drinks is SMA. SMA is the last education before and female students go on to college or want to find a job. one of the favorite high schools in Batam City is SMAK Yos Sudarso. SMAK Yos Sudarso is a high school that has quite a lot of students. The Batam Tourism Polytechnic has the opportunity to provide education and training to students there. students and female students are given education about coffee drinks and coffee beans, then later students and female students are shown and demonstrated how to make processed coffee drinks using machines and also made manually. and finally the point is how to make latte art.

Analysis of Promotion Strategies through the Addition of Play Areas with Cats at Mostcat Cafe Batam Sweiney Sweiney; Natal Olotua Sipayung; Wahyudi Ilham; Rezki Alhamdi
Jurnal Indonesia Sosial Sains Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i11.1507

Mostcat Cafe is the first cafe in Batam that integrates the concept of direct interaction with cats. Adopting the "cat cafe" model popular in Taiwan since 1998, this cafe offers a relaxing experience while enjoying food and drinks, as well as the opportunity to interact with various breeds of cats. This study aims to analyze the marketing strategy implemented by Mostcat Cafe, including the Marketing Mix elements: product, price, promotion, and location. The method used is a qualitative approach with in-depth interviews and field observations. The results showed that the addition of a play area with cats increased customer loyalty and frequency of visits, and the price set was in line with the experience provided. Mostcat Cafe succeeded in creating a solution for cat owners and providing a space for cat lovers to gather, thus strengthening the cafe's position in the thematic culinary industry in Batam. This research is expected to provide valuable insights for similar business owners in developing effective marketing strategies.

Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan di Kopi Kenangan Tiban Batam Arien Indah Margareta Galingging; Natal Olotua Sipayung; Tito Pratama; Moh. Thandzir
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7025

Kualitas pelayanan dan kualitas produk merupakan faktor penting yang memengaruhi loyalitas pelanggan pada industri kedai kopi. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan kualitas produk terhadap loyalitas pelanggan di Kopi Kenangan Tiban, Batam. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei, melibatkan 103 responden yang telah melakukan pembelian minimal dua kali dalam tiga bulan terakhir. Analisis data menggunakan regresi linear berganda dengan uji validitas, reliabilitas, dan asumsi klasik. Hasil uji t menunjukkan bahwa kualitas pelayanan (X1) memiliki nilai t hitung sebesar 17,456 dengan signifikansi 0,000 < 0,05 dan kualitas produk (X2) memiliki nilai t hitung sebesar 16,104 dengan signifikansi 0,000 < 0,05. Dengan demikian, dapat disimpulkan bahwa secara parsial kualitas pelayanan dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan Kopi Kenangan Tiban.

Membangun Identitas Melayu Lewat Pendidikan Keparawisataan di Pulau Penyengat, Kota Tanjungpinang Dailami .; Moh. Thandzir; Natal Olotua Sipayung; Rezki Alhamdi; Siska Amelia Maldin; Haufi Sukmamedian; Tito Pratama; Syalendra Reza Irwansyah Rezeki; Muhammad Rhomadani
Jurnal Pendidikan, Sains Dan Teknologi Vol. 5 No. 2 (2026): April-Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpst.v5i2.4753

The problem in this study is the development of tourism on Penyengat Island which has the potential to reduce the value and identity of Malay culture due to the influence of modernization and foreign culture. In addition, Malay culture-based tourism education is still not optimal in introducing local historical, customary, and cultural values to the community and tourists. Therefore, efforts are needed through tourism education to build and maintain Malay identity in the region. This research aims to analyze how tourism education plays a role in building Malay identity on Penyengat Island, Tanjungpinang. The problem in this study arises due to the development of modern tourism which has the potential to reduce local cultural values if it is not balanced with efforts to preserve Malay culture. Therefore, tourism education is considered important as a means to maintain the cultural identity of the local community while increasing awareness of the importance of preserving Malay cultural heritage. This study uses a qualitative method with a descriptive approach. Data collection techniques are carried out through observation, in-depth interviews, and documentation. The research informants were selected using purposive sampling techniques, namely traditional leaders, local communities, tourism managers, and parties involved in tourism activities on Penyengat Island. The data analysis technique uses the Miles and Huberman model which includes data reduction, data presentation, and conclusion drawn. The results of the study show that tourism education has an important role in strengthening Malay identity through the introduction of local history, culture, customs, languages, and values to the community and tourists. In addition, community involvement in cultural tourism activities also supports the preservation of Malay identity on Penyengat Island.

Pengaruh Country Image, Lokasi, Gaya Hidup Terhadap Minat Berkunjung Ke Negara Singapura Rezki Alhamdi; Tito Pratama; Eryd Saputra; Natal Olotua Sipayung; Pablo Rehandana Damanik
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2744

Penelitian ini bertujuan untuk mengkaji pengaruh Country Image, lokasi, dan gaya hidup terhadap keputusan masyarakat Batam untuk berkunjung ke Singapura. Menggunakan pendekatan kuantitatif dengan metode deskriptif, data dikumpulkan melalui survei kuesioner dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Country Image dan gaya hidup memiliki pengaruh signifikan terhadap minat berkunjung, sedangkan lokasi tidak memberikan dampak yang signifikan. Temuan ini mengindikasikan bahwa citra positif Singapura sebagai destinasi wisata modern dan tren gaya hidup masyarakat Batam lebih memengaruhi keputusan kunjungan dibandingkan kedekatan geografis. Studi ini memberikan wawasan bagi pengelola pariwisata untuk merumuskan strategi pemasaran yang efektif guna meningkatkan kunjungan wisatawan dari Batam ke Singapura.

Pengaruh Store Atmosphere Terhadap Minat Beli Di Common Space Coffee & Bar Batam Therecia Chau; Rezki Rezki Alhamdi; Wahyudi Ilham; Natal Olotua Sipayung
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3708

The growth number of coffee shops that have become part of the lifestyle of young generations has intensified competition in the food and beverage industry. This study aims to analyze the effect of Store Atmosphere on customers’ purchase intention at Common Space Coffee & Bar Batam. Data were collected through observation, questionnaires, and literature studies involving 100 respondents selected using the purposive sampling method. The study employed a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM–PLS) analysis using SmartPLS 3.0 software, consisting of Outer Model and Inner Model testing. The results indicate that Store Atmosphere has a positive and significant effect on purchase intention, with a path coefficient value of 0.934 and an R² value of 0.872. This finding implies that the more pleasant and well-designed the atmosphere created in the coffee shop, the higher the customers’ purchase intention. Overall, the study highlights the importance of interior design, layout, lighting, aroma, and environmental comfort in shaping positive customer experiences that enhance purchase intention.

Peran Masyarakat dalam Pengembangan Wisata Pulau Putri di Kelurahan Sambau, Nongsa, Kota Batam Tito Pratama; Dailami .; Rezki Alhamdi; Moh. Thamdzir; Natal Olotua Sipayung; Syafruddin Rais; Siska Amelia Maldin; Wahyudi Ilham; Syalendra Reza Irwansyah Rezeki; Haufi Sukmamedian; Bojes Ariansya; Gita Irmalya
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3714

This study aims to identify and analyze the role of the community in the development of tourism on Putri Island, located in Sambau Village, Nongsa District, Batam City. Community-based tourism development is key to creating a sustainable tourism destination and providing economic, social, and cultural impacts for the local community. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation of local residents, tourism managers, and local government officials. The research results show that communities play a crucial role in tourism development, both as key actors in tourism activities, providers of tourism services and facilities, and guardians of the local environment and culture. However, several obstacles remain, such as limited knowledge of tourism management, minimal promotion, and insufficient government support. Efforts made by communities to address these challenges include raising awareness of the importance of togetherness, tourism skills training, and strengthening collaboration between communities, the government, and the private sector. This study concludes that active community participation is a key factor in the successful development of Putri Island tourism. Therefore, ongoing support from various parties is needed to ensure Putri Island's development into a leading, competitive, and sustainable tourist destination.

Analisis Penggunaan Pembayaran Digital di Elora Coffe and Roastery Tomi Sianipar; Tito Pratama; Dailami .; Natal Olotua Sipayung
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3725

This study aims to analyze the implementation of the digital payment system at Elora Coffee and Roastery Batam Center. Elora Coffee was chosen as the research site because it has fully adopted a cashless payment system and is recognized as one of the most popular cafés in Batam with a high number of visitors, making it a potential and relevant location for the study. The research is motivated by the rapid growth of financial technology, which has become an integral part of modern economic activities and lifestyles. This study employs a qualitative descriptive method with a case study approach. Data were collected through interviews, observations, and documentation involving ten selected customers as respondents. The findings indicate that the implementation of digital payment at Elora Coffee operates effectively and is perceived as easy to use, fast, secure, and efficient. Moreover, the use of digital payment systems enhances Elora Coffee’s image as a modern café that is adaptive to technological advancement and innovation.

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