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All Journal Jurnal Asy-Syukriyyah Journal of Innovative and Creativity Jurnal Asy-Syukriyyah
Sonang Matua Siregar
Universitas Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Digitalisasi Umkm Melalui Rebranding Dan Optimalisasi Media Digital Dalam Meningkatkan Daya Saing Putri Azkia Risyda; Ananda Bintang; Sonang Matua Siregar; Muhammad Idris; Syafruddin Syam
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digitalisasi Usaha Mikro, Kecil, dan Menengah (UMKM) melalui rebranding dan optimalisasi media digital dalam meningkatkan daya saing usaha mikro lokal. Kajian ini berangkat dari pelaksanaan program Kuliah Kerja Nyata (KKN) di Desa Bukit Mas yang berfokus pada pendampingan UMKM kuliner dan kerajinan rumah tangga yang masih menghadapi keterbatasan identitas usaha, promosi, dan pemanfaatan teknologi digital. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik observasi partisipatif, wawancara, dan pendampingan langsung kepada pelaku UMKM. Strategi yang diterapkan meliputi penguatan identitas visual melalui pembuatan logo dan spanduk, serta digitalisasi promosi dengan pendaftaran dan optimalisasi Google Business Profile. Hasil penelitian menunjukkan bahwa rebranding dan pemanfaatan media digital berbasis lokasi mampu meningkatkan visibilitas usaha, memperkuat citra produk, serta menumbuhkan kepercayaan konsumen. Selain itu, program pendampingan memberikan dampak positif terhadap kesadaran pelaku usaha akan pentingnya adaptasi digital. Dengan demikian, digitalisasi sederhana yang disertai pendampingan berkelanjutan dapat menjadi strategi efektif dalam pengembangan usaha mikro di tingkat lokal.
ANALYSIS OF FACTORS INFLUENCING GENERATION Z'S PREFERENCE FOR GREEN FINANCE-BASED SHARIA INSURANCE PRODUCTS IN MEDAN CITY Sonang Matua Siregar; Tri Inda Fadhila Rahma; Khairina Tambunan
Jurnal Asy-Syukriyyah Vol. 27 No. 2 (2026): Jurnal Asy-Syukriyyah
Publisher : STAI Asy-Syukriyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36769/asy.v27i2.2277

Abstract

The growing adoption of sustainable finance has influenced Generation Z's financial preferences, including the selection of sharia insurance products. However, limited studies have examined the mediating role of green finance in explaining this behavior. This study aims to analyze the effects of income and financial literacy on the selection of sharia insurance products through green finance among Generation Z in Medan City. A quantitative approach was employed using a survey of 103 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that income and financial literacy do not directly influence the selection of sharia insurance products. However, both variables significantly affect green finance, which, in turn, has a significant positive effect on the selection of sharia insurance products and mediates the relationships between income, financial literacy, and insurance selection. These findings highlight the importance of integrating sustainability values into sharia insurance strategies targeting Generation Z.
ANALYSIS OF FACTORS INFLUENCING GENERATION Z'S PREFERENCE FOR GREEN FINANCE-BASED SHARIA INSURANCE PRODUCTS IN MEDAN CITY Sonang Matua Siregar; Tri Inda Fadhila Rahma; Khairina Tambunan
Jurnal Asy-Syukriyyah Vol. 27 No. 2 (2026): Jurnal Asy-Syukriyyah
Publisher : STAI Asy-Syukriyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36769/asy.v27i2.2277

Abstract

The growing adoption of sustainable finance has influenced Generation Z's financial preferences, including the selection of sharia insurance products. However, limited studies have examined the mediating role of green finance in explaining this behavior. This study aims to analyze the effects of income and financial literacy on the selection of sharia insurance products through green finance among Generation Z in Medan City. A quantitative approach was employed using a survey of 103 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that income and financial literacy do not directly influence the selection of sharia insurance products. However, both variables significantly affect green finance, which, in turn, has a significant positive effect on the selection of sharia insurance products and mediates the relationships between income, financial literacy, and insurance selection. These findings highlight the importance of integrating sustainability values into sharia insurance strategies targeting Generation Z.
Co-Authors Ananda Bintang M. Idris Putri Azkia Risyda Syafruddin Syam Tambunan, Khairina Tri Inda Fadhila Rahma