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All Journal Journal of Economics and Management Scienties Journal of Innovative and Creativity
Keke Shabrina Nurmalitasari
universitas swadaya gunung jati Cirebon
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pengaruh Kepemimpinan Melayani, Kepemimpinan Partisipatif, Dan Dukungan Emosional Terhadap Kinerja Karyawan Di Steam Kendaraan Kota Jakarta Mohamad Alfisyahrin; Muhammad Alpa Rejell; Satria Beaugeustyo royansyah sy’iar; Keke Shabrina Nurmalitasari
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Kinerja karyawan merupakan aspek penting dalam keberhasilan organisasi, terutama pada sektor jasa yang menuntut pelayanan optimal dan efisiensi tinggi seperti usaha steam kendaraan. Penelitian ini bertujuan untuk menguji pengaruh kepemimpinan melayani, kepemimpinan partisipatif, dan dukungan emosional terhadap kinerja karyawan pada usaha steam kendaraan di Kota Jakarta. Data dikumpulkan melalui survei menggunakan kuesioner terstruktur kepada 62 responden karyawan steam kendaraan, dengan teknik sampling non-probability purposive sampling. Instrumen penelitian disusun menggunakan skala Likert lima poin yang diadaptasi dari penelitian terdahulu.Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS, disertai uji validitas dan reliabilitas untuk memastikan kelayakan instrumen penelitian. Hasil penelitian menunjukkan bahwa kepemimpinan melayani berpengaruh positif dan signifikan terhadap kinerja karyawan, kepemimpinan partisipatif berpengaruh positif tetapi tidak signifikan, dan dukungan emosional berpengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan gaya kepemimpinan yang berorientasi pada pelayanan dan pemberian dukungan emosional yang kuat dapat memperkuat kinerja karyawan dalam lingkungan kerja sektor jasa otomotif.
Pengaruh User Generated Content dan Aesthtetic Appeal terhadap Visit Intention pada Jiwan Coffe & Things Cirebon di kalangan Gen Z Rihke Liestia; Misbak Misbak; Keke Shabrina Nurmalitasari
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.425

Abstract

This study aims to analyze the influence of user generated content and aesthetic appeal on Generation Z’s visit intention toward Jiwan Coffee & Things Cirebon. The research employed a quantitative approach with an explanatory research design based on the Stimulus–Organism–Response (SOR) framework. Data were collected through questionnaires distributed to 100 Generation Z respondents in Cirebon Regency who had been exposed to digital content related to Jiwan Coffee. Multiple linear regression analysis was applied using SPSS software. The findings indicate that user generated content has a positive and significant effect on visit intention, while aesthetic appeal does not show a significant partial effect. However, both variables simultaneously have a significant influence on visit intention. The Adjusted R Square value of 0.222 shows that 22.2% of the variation in visit intention can be explained by these variables. These results suggest that authentic user-created content plays an important role in shaping trust, attraction, and imagined visiting experiences among Generation Z. Therefore, strategies to increase visit intention should prioritize optimizing user-generated content while strengthening visual aesthetic quality as a supporting stimulus in digital marketing communication for coffee shop destinations.
Co-Authors Misbak Mohamad Alfisyahrin Muhammad Alpa Rejell Rihke Liestia Satria Beaugeustyo royansyah sy’iar